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Midsized companies: bearish short term, bullish long term.

The fifth annual Pulse survey of 2,201 active owners of midsized businesses with annual revenues from $2 million to $100 million found the recession has had a significant impact on the owners of the companies polled.

For the first time in the five-year history of the survey, more business owners are pessimistic (48%) than optimistic (43%) about the short-term business outlook (next six months). In the previous poll, only 37% were pessimistic and 56% of the owners were optimistic.

However, an overwhelming 78% of the owners polled are still optimistic about the long-term outlook, up from 73% in 1990. A scant 14% of the owners are pessimistic, down from 18% last year.

Nearly half (48%) of the owners have laid off employees in the past year, compared with only 31% in 1990. Of those with layoffs, 73% gave the recession or poor profits as the principal reason.

An economic recovry is widely anticipated in the near future, with 74% of the owners looking for a rebound by the end of 1991. Only a minority of the owners (41%) believe a recovery has already begun, but 64% expect the recovery to be complete by the first half of 1992.
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Copyright 1991, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Journal of Accountancy
Date:Nov 1, 1991
Previous Article:Business failure rate may have peaked.
Next Article:Slight downturn expected for merit and salary-range increases.

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