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Mid-Market Clients Get Lift From IRI.

CHICAGO -- IRI is launching the IRI Revenue Growth Management Suite, a group of prescriptive solutions designed for midmarket clients. The company said the offering quantifies the key drivers of sales change, prescribes corrective pricing and promotion actions, and measures their potential impact on revenue and profits.

According to IRI, streamlined revenue growth management initiatives for consumer packaged goods brands can bolster top-line sales by 1% to 2% annually. For a manufacturer whose yearly revenue is $500 million, a 1% incremental growth in sales translates to a profit improvement of $5 million to $10 million.

The RGM Suite is a key component of the streamlining process; it uses the core predictive and prescriptive engine of IRI's Revenue Growth Management Enterprise Suite. This allows midmarket clients to quickly build and enable revenue management capabilities using models from hundreds of categories linked directly to IRI Liquid Data.

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Title Annotation:SUPPLY SIDE MMR
Publication:MMR
Date:Jan 9, 2017
Words:144
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