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Microsoft exec implores industry to support new technology.

The design and construction industry is behind the times in terms of e-business, Microsoft EMEA regional manager Lindsay Pomeroy told a gathering of corporate real estate executives at the IDRC World Congress held here.

"Due to their reluctance to invest in broad band technology and a preponderance of inward focussed technologies within the industry, design and construction companies are light years away from their counterparts in the corporate real estate market," said Pomeroy.

"Few companies in the design and construction industry are truly global and this may be behind their reluctance to embrace technology in the way that the newly merged real estate consultancies are doing."

Pomeroy made the comments to more than 250 corporate real estate professionals assembled for the International Development Research Council (IDRO) World Congress.

Pomeroy was joined at the World Congress by a heavyweight line-up of corporate real estate leaders and prominent thinkers headlining the program, including representatives from Nortel, Trillium, Palm Inc, Jones Lang LaSalle, HQ Global Workplaces, British Telecom, Prologis, and ExxonMobil.

The Copenhagen-Malmo World Congress explored how the e-revolution is changing the way corporate real estate professionals do business and what the function will look like in the future. With a backdrop of one of the world's most dramatic new landmarks, the Oresund Fixed Link Bridge, the Congress delved into how e-commerce is forcing corporations to break the rules relating to leadership, organization, and business processes on a global scale.

Corporate and commercial real estate companies are among the business sectors best poised to capitalize on the Internet revolution, futurist David Peace-Snyder told the IDRC World Congress.

Lifestyles editor for Futurist Magazine, Pearce-Snyder predicted that growth in retail e-commerce would lag behind B2B or e-business uses of the Internet.

Pearce-Snyder predicts the economic impact of the Internet on global e-business GDP will rise from $32 trillion today to $94 trillion by 2250 and to $290 trillion by 2400.

In addition, he expects a totally wireless workplace to be in place within the next 20 years.
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Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 27, 2000
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