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Microbrewers' 1989 annual conference kicks off in San Francisco, California.

Microbrewers' 1989 Annual Conference kicks off in San Francisco, California

The 1989 Microbrewers Conference, supported by this year's theme, "Brewing into the Future," is scheduled to get under way August 30-September 2 at the San Francisco Hilton, San Francisco, CA.

The conference will focus on the responsibilities faced by the small brewer, and what can be expected in the future. Along with a variety of seminars, including brewing equipment, consumer markets and brewing techniques, the conference also will feature a trade show and an opportunity to tour the northern California area brewpubs and microbreweries.

A registration fee of $392 will be charged to Institute for Brewing Studies members while non-Institute members are asked to pay $462 for the four-day conference. Schedule of Events: WED., AUGUST 30 10:00am-Noon Board of Advisers Meeting Noon-6:00pm Registration 3:00pm-6:00pm Trade Show 4:30pm-6:00pm Reception 6:00pm Opening Dinner: Keynote address by David Bruce, Dunbrewin, Plc. THURS., AUGUST 31 7:45am-8:45am Continental Breakfast 8:00am-6:00pm Conference Registration 10:00am-6:30pm Trade Show GENERAL SESSIONS 9:00am-9:25am "Industry Overview," Jeff Mendel, assistant director, Institute for Brewing Studies. 9:30am-10:30am "The Goals and 1989-90 Agendas of Selected Associations," Vince Bavisotto, president, Master Brewers Assoc.; Charles MacLean, director, Canadian Small Independent Brewers Assoc.; David Diffor, president, American Society of Brewing Chemists. 10:35am-10:50am "Legislative Climate for Breweries," Gary Nateman, The Beer Institute. 10:50am-11:05am "Status of Current Federal Regulations," Joe Deviney, regional director, western region bureau of Tobacco, Firearms and Alcohol. 11:05am-11:30am "Small Brewers Participation in State Legislative Initiatives," Robert Judd, director, Cal-Tech Management Assoc. 11:30am-2:00pm Trade Show, Beer Garden and Lunch CONCURRENT SESSIONS Split 1: Starting Your Brewery 2:00pm-2:35pm "Factors in Choosing Quality Equipment," Alan Triplett, production manager, Redhook Brewery. 2:35pm-3:10pm "Dealing with Local Regulatory Authorities," Peter Egelston, president, Northampton Brewery. 3:15pm-3:50pm "Which to Choose: Brewpub or Microbrewery?," David Geary, president, D.L Geary Brewing Co.; and Uli Bennewitz, vice president, Weeping Radish restaurant. 3:50pm-5:00pm Roundtable Discussions Split 2: Technology for the Small Brewer 2:00pm-2:35pm "Quality Assurance Devices and Systems," Dr. George Fix, Master Brewers Assoc. 2:35pm-3:10pm "Practical Brewery Sanitation," Dr. Michael Lewis, Professor Brewing Science, University of California-Davis. 3:15pm-3:50pm "Practical Yeast Management," Dr. Paul Monk, Adelaide. 3:50pm-5:00pm Roundtable Discussions 5:00pm-7:00pm Trade Show, Beer Garden 7:00pm Open House FRI., SEPTEMBER 1 7:45am-8:45am Continental Breakfast 8:00am-4:00pm Registration Open 10:00am-2:00pm Trade Show Open CONCURRENT SESSIONS Split 3: Marketing and Distribution 9:00am-9:25am "Packaging and Merchandising Design," Josh Nichol, Mojo Advertising. 9:25am-9:50am "Establishing a Mutually Beneficial Working Relationship with Distributors," Tom McCormick, president, McCormick Beverage Co. 9:55am-10:20am "Expanding Your Market," Steve Harrison, marketing director, Sierra Nevada Brewing Co. 10:20am-11:15am Roundtable Discussions 11:15am-2:00pm Trade Show, Beer Garden and Lunch Split 4: Brewpubs 9:00am-9:25am "Brewpub Packaging for Premise Sales--Why, How and Special Regulations," Don Barkley, Mendocino Brewing Co. 9:25am-9:50am "Relationship of Food and Beer in the Brewery Restaurant," McGuire Martin, owner, McGuire Irish Pub. 9:55am-10:20am "Offering Beers Other than Your Own," Judy Ashworth, publican, Lyons Brewery. 10:20am-11:15am Roundtable Discussions 11:15am-2:00pm Trade Show, Beer Garden and Lunch GENERAL SESSIONS 2:00pm-2:45pm "The Role of Brewmaster in the Brewing Company," Fred Sheer, brewmaster, Frankenmuth Brewing Co. 2:55pm-3:40pm "Brewery Effluent: Facts and Issues for the Small Brewer," speaker to be announced. 3:50pm-4:30pm "The Three-Tier System and the Small Brewer," Daniel Bradford, marketing director, Association of Brewers. 4:30pm-7:00pm Free Time 7:00pm Brewers Grand Banquet SAT., SEPTEMBER 2 8:00am-4:30pm Chartered bus tours of the Northern Bay Area Breweries 7:30pm-10:30pm "Michael Jackson Beer Tasting." POST CONFERENCE TOUR Tour 1. Northern Tour (8:00am-5:15pm) Willets Brewery, Napa. Calistoga Inn Napa Valley Brewing Co., Calistoga. Mendocino Brewing Co., Hopland. Kelmers Brewery, Santa Rosa. Tour 2. East Bay (8:45am-5:15pm) Devil Mountain Brewery, Walnut Creek. Pacific Coast Brewery, Oakland. Triple Rock Brewery, Berkeley. Emery Pub, Emeryville. Tour 3. South Bay (8:30am-5:15pm) Tied House, Mountain View. Gordon-Biersch Brewing Co., Palo Alto. Winchester Brewing Co., San Jose. Biers Brassiere, San Jose. Brewpub on the Green, Freemont.
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Publication:Modern Brewery Age
Date:Aug 28, 1989
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