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Microbrewer show called biggest ever.

Microbrewer show called biggest ever

Three hundred microbrewers, pubbrewers, contract brewers, and the allied trade industry, convened at Buffalo, NY's Hyatt Regency Hotel September 4-7 for the 1991 National Microbrewers and Pubbrewers Conference and Trade Show.

Conference attendees came from across the United States, Canada, throughout the Caribbean, Venezuela, Mexico and the United Kingdom.

The conference featured a sold-out trade show, a first in the history of the event. Thirty industry suppliers combined to display an array of brewing, filtration, and carbonating equipment, along with malt and hop dealers, glassware and promotional items.

"I am very impressed and pleased with the way the allied trade came out in support of this event," reported Dave Edgar, trade show director. "It reflects a vital industry that continues to grow."

The conference's presentation schedule was well-rounded, according to Edgar, and provided a few surprises. Michael Lewis, Ph.D., chairman of the Fermentation Science Department at the University of California, delivered the keynote address, "Brewing Under Adversity." Other presentations included, "Achieving Stability Through Membrane Filtration," "Successful Distribution Strategies for the Microbrewery," and "Tapping Into History."

Attendees were also treated to an impromptu panel discussion featuring Boston Beer Co.'s Jim Koch and Paul Shipman of the Redhook Ale Brewery.

"It was a pleasure to present two of the industry's greatest success stories to conference attendees for an unrehearsed hour of questions and answers on how to make it in the business," said Jeff Mendel, conference director. "I believe the entire conference was enhanced by having them together in front of an audience."

Another late-scheduled event was the closing discussion, which focused on the U.S. and Canada General Agreement on Tariffs and Trade (GATT). Brewers from both the U.S. and Canada joined in to share their thoughts on the subject.
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Title Annotation:1991 National Microbrewers and Pubbrewers Conference and Trade Show
Publication:Modern Brewery Age
Date:Oct 28, 1991
Previous Article:Carlsberg and Allied-Lyons to merge; creating a "new force" in UK brewing.
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