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MicroStrategy's DSS Broadcaster Earns Strong Approval from Analyst Community.


Leading Industry Experts Recognize Significant Impact of Ground-Breaking Information Broadcast Server

MicroStrategy Incorporated (NASDAQ: MSTR), a leading worldwide provider of mission-critical decision support systems, today announced overwhelming analyst support of DSS Broadcaster, , a powerful Information Broadcast Server that extends access to information to all levels of the enterprise. MicroStrategy announced the general availability of the product earlier today.


"As organizations deploy information architectures to the enterprise, it is important that they have an infrastructure to effectively and efficiently deploy the right data to the right people at the right time so that they can maximize the data's time-value," said Elizabeth Shahnam, Senior Research Analyst for META Group, Inc. "To meet this demand, a new breed of technology is emerging that, among other things, broadcasts customized analysis through multiple distribution mediums when it is available. MicroStrategy's DSS Broadcaster, an `information mall,' manages content, distribution and access to business information, and, more importantly, how fast decision-makers can act on the data that is available."


"MicroStrategy has really found the pulse of decision support with DSS Broadcaster's ability to widen the audience for information analysis via fax, email, pagers and mobile phone," said Mitch Kramer, Senior Consultant at the Patricia Seybold Group. "With its strong publish and subscribe functionality, MicroStrategy is the industry's first vendor to publish business events from the data warehouse in an actionable, timely manner, notifying only those users who need to know about them. DSS Broadcaster frees users from their desktops and, in doing so, addresses a whole new set of decision support requirements."


"MicroStrategy is capitalizing on two major trends currently taking place in the DSS market," said Teresa Wingfield, Research Director at Giga Information Group. "Data warehouses are doubling in size while the number of decision-makers who want to tap into the warehouse is on the rise as well. DSS Broadcaster rides the waves of both trends with wide-scale distribution of real-time, personalized messages."


"MicroStrategy's DSS Broadcaster is the embodiment of MicroStrategy's vision to enable anyone, where appropriate, to ask any question, of any database, anywhere in the world," said Robert Moran, Director, Decision Support Research for the Aberdeen Group. "DSS Broadcaster, which is based on MicroStrategy's powerful ROLAP engine, actualizes that vision with a combination of scalability and analytical capacity. Using this power, DSS Broadcaster can quickly process, format, and deliver information to the `point of contact' with many more types of interfaces than are typically associated with DSS-driven technologies."


"DSS Broadcaster has the potential to revolutionize the delivery of decision support information by not requiring users to be tied to their PCs," said Robert Craig, Director of Data Warehousing and Business Intelligence Services for the Hurwitz Group. "MicroStrategy is implementing the ability to deliver timely decision support data via the user interface of choice, such as email, fax or pager. Based on the concept of delivering the right information to the right user under the right conditions, DSS Broadcaster leverages MicroStrategy's DSS Server architecture to access, analyze and deliver content-rich data designed to meet the information needs of the user."


"We are positive about DSS Broadcaster, since it directly addresses two recognized problems that many have talked about, but few have resolved--information overload and unencumbered information delivery," said Michael Schiff, Data Warehousing Analyst for Current Analysis.

Additional DSS Broadcaster Information and Analyst Commentary

Additional DSS Broadcaster information and analyst commentary, can be reviewed at . The Patricia Seybold Group, , The Hurwitz Group, , and Current Analysis,, have published notes on MicroStrategy's Information Broadcast Server.

About MicroStrategy Incorporated

MicroStrategy is a leading worldwide provider of enterprise decision support system ("DSS") software and related services. MicroStrategy's suite of products ("DSS Suite") enables both active and passive delivery of information from large-scale databases, providing Global 2000 enterprise user communities with timely answers to mission-critical questions.

MicroStrategy's decision support platform enables users to query and analyze the most detailed, transaction-level databases, turning data into business intelligence. In addition to supporting internal enterprise users, MicroStrategy's products extend DSS beyond corporate boundaries to customers, partners and supply chain constituencies through a broad range of pull and push technology such as the Internet, e-mail, telephones, pagers and other wireless communications devices. MicroStrategy also offers a comprehensive set of consulting, training and support services for its customers and partners.

MicroStrategy has over 500 customers across such diverse industries as retail, telecommunications, finance, insurance, healthcare, pharmaceuticals and consumer packaged goods. MicroStrategy's customers use DSS Suite to perform mission-critical activities such as: customer segmentation and profitability analysis; supply chain management; one-to-one customer marketing; financial analysis; customer acquisition, retention, and churn analysis; merchandising and inventory analysis; product category management; and customer risk profiling. Representative MicroStrategy customers include American Express Travel Services, CVS Pharmacy, Harris Teeter, IMS America, Kmart, MCI, Merck-Medco, Nike, Ralston Purina, and WorldCom. MicroStrategy has also entered into relationships with more than 80 system integration, application development and platform partners, including Acxiom, Andersen Consulting, IBM, Intrepid Systems, NCR, and Oracle.

For more information, please visit MicroStrategy's Web site: .

MicroStrategy and DSS Broadcaster are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

This press release includes statements that may constitute "forward-looking" statements, usually containing the words believe", "estimate", "project", "expect" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that could cause or contribute to such differences include continued acceptance of the Company's products in the marketplace, the timing of significant orders, delays in the Company's ability to develop or ship new products, market acceptance of new products, competitive factors, general economic conditions, currency fluctuations, and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.

CONTACT: MicroStrategy Inc.

Lisa Houde, 703/848-8692
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Publication:Business Wire
Date:Aug 11, 1998
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