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MicroDental and Micro Advanced Cosmetics Unveil New Web Site Featuring MAC Veneers.

DUBLIN, Calif. -- Provides Consumers and Professionals with Information About Veneers and the Industry's Most Frequently Recommended Brand, MAC Veneers(TM)

Micro Advanced Cosmetics (MAC), a division of MicroDental Laboratories, the world's leading cosmetic dentistry laboratory, today announced the launch of their new web site -- The site is the premier online destination for both consumers and professionals seeking the latest information about veneers, and about MAC Veneers, the industry's most recommended brand.

Until recently, most people thought of cosmetic dentistry as something for celebrities, public figures and the wealthy. But advancements in materials and procedures, improved affordability and greater consumer awareness brought about by advertising and the flurry of makeover shows on television are propelling cosmetic dentistry into the mainstream. An increasingly popular option is veneers, which can bring immediate benefits -- from a brighter, straighter smile to improved self-confidence, to correcting more serious orthodontic problems. educates visitors about differences between various kinds of veneers, and why the dental laboratory that makes them is important. While some brands are still made with the older, thinner feldspathic compounds used to make the first veneers, MAC Veneers are made with the most advanced materials available -- pressed ceramics -- and are the most specified veneer brand by top cosmetic dentists. MAC technicians and ceramists are the best-trained in the industry; each receives hundreds of hours of advanced training each year. Nearly 1,000,000 smiles have been enhanced with MAC Veneers -- five times the nearest competing brand.

"Consumers don't usually ask about the type of veneers they are getting, but they should -- not all veneers are created equal," said Fred Walke, CEO of MicroDental. "MAC specializes in pressed ceramic veneers, the most advanced, strongest and longest-lasting material in the industry. They're two to three times stronger, twice as long-lasting and completely stain resistant, compared with feldspathic veneers for the same price."

"MicroDental's MAC Division has a well-deserved reputation as the leading cosmetic dental laboratory -- their work with top cosmetic dentists and educational institutions around the country gives them a wealth of first-hand information and expertise that is unmatched," said Chris Pescatore, DDS.

"I can trust MAC to produce the highest quality, most natural-looking veneers to drastically improve the smiles, health and lives of my discriminating clientele," said Dr. Larry Rosenthal, a pioneer in cosmetic dentistry, accredited member of the American Academy of Cosmetic Dentistry (AACD), and Founder of New York University's College of Dentistry' Rosenthal Institute.

The challenge for consumers today is making informed decisions about the dental products that are the best for them. At, consumers will find helpful information such as:

--Why a dental lab can make a big difference

--Differences between veneer materials -- feldspathic vs. pressed ceramics

--Questions to ask your dentist

--Photos and testimonials from notable personalities

--How to find a qualified cosmetic dentist in your area

For professionals, offers resources such as:

--Specs on products developed at the MAC lab and how to get them

--Practice development materials and support

--Downloadable RXs

--Case examples

--Information on continuing education opportunities and industry events

MicroDental's MAC Division is widely recognized as the most advanced team of cosmetic dental technicians in the industry -- the artists behind the smile. The laboratory's innovative practices have led to numerous advancements in technology and materials and have earned it over 30 patents. MAC maintains partnerships with leading educational institutions, manufacturers and cosmetic dentists around the country.

"As a true partner to my practice, MicroDental's MAC laboratory helps me to achieve the best possible results," said Kenneth Hamlett, DDS, American Academy of Cosmetic Dentistry (AACD) Fellow. "I know if I choose MAC Veneers for my patients, I'm choosing the most advanced materials and equipment available -- the best of the best."

About Micro Advanced Cosmetics (MAC), a division of MicroDental

To focus exclusively on advanced dental aesthetics, MicroDental Laboratories created the Micro Advanced Cosmetics (MAC) division in 1997. MAC team members are the most highly trained technicians in the industry, using the most advanced pressed ceramic materials and the most sophisticated CAD/CAM and color matching technology available today to create MAC Veneers. MAC brand veneers are the highest quality and the most specified veneer brand in the industry. For more information, please visit

About MicroDental

MicroDental Laboratories is the world's largest and most advanced cosmetic dental laboratory, setting the industry standard for innovation and quality for more than 40 years. MicroDental works closely with leading manufacturers, cosmetic dentists and professional organizations to help develop new materials, dental procedures and meaningful continuing educational opportunities for dental industry professionals. The company holds over 30 patents, and many of the procedures MicroDental has developed have become industry best practices. MicroDental Laboratories employs over 500 people and is headquartered in Dublin, California. For more information, please visit
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Publication:Business Wire
Date:Dec 8, 2004
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