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Michelob and Michelob Light.

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Caption: Anheuser-Busch is rolling out new sloped shoulder bottles and secondary packaging for Michelob and Michelob Light in October. The new labels, cans and secondary packaging feature Michelob's signature red ribbon and the words "All Imported Hops." "Rolling out new packaging is an exciting step for Michelob." said Dave Peacock, A-B's vice president, high end brands. "Our Michelob specialty brands and Michelob Ultra are packaged in sloped shoulder bottles, and the response from consumers has been very positive. By having the new packaging available nationwide in the fall, in the fall, we will be able to will be able to capitalize on the holiday selling season."
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Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 16, 2002
Words:108
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