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Michelob adds wheat seasonal sampler pack.

ST. LOUIS -- Michelob Brewing Co. has launched Michelob Honey Wheat hand-crafted filtered wheat ale, brewed with orange blossom honey. The ale completes an all-wheat Michelob sampler pack created for spring and summer.

Available through September, the sampler pack also contains Shock Top Belgian White, Michelob Dunkel Weisse and Hop Hound Amber Wheat.

Sampler packs offer an easy way for beer drinkers to try new styles, and Michelob has included an information sheet in each pack and posted interactive videos at to guide beer lovers through the ingredients, coloring, bitterness levels and brewing techniques of the four varieties, and to make suggestions for glassware pairings.

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Title Annotation:MERCHANDISING; Michelob Brewing Co.
Comment:Michelob adds wheat seasonal sampler pack.(MERCHANDISING)(Michelob Brewing Co.)
Publication:Chain Drug Review
Article Type:Brief article
Geographic Code:1USA
Date:Apr 6, 2009
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