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1-205 out of 205 article(s)
Title Author Type Date Words
Spy pixels: how to protect your privacy and see when email tracking pixels are watching your inbox; Invisible tracking technology is now commonly included in emails, though many users may not realise. Iain Leggat Feb 18, 2021 699
Spy pixels: how to protect your privacy and see when email tracking pixels are watching your inbox; Invisible tracking technology is now commonly included in emails, though many users may not realise. Iain Leggat Feb 17, 2021 701
Is direct to consumer right for you? third party. Tait, Alex Sep 21, 2019 381
Suttle-Straus Announces Webinar on 15 Proven Ways to Boost Your Direct Mail Response Rates. Jan 5, 2018 315
How to Interpret Regression Coefficients and Calculate Adjustments for Differences in Property Productivity Features. Okoruwa, A. Ason Report Jan 1, 2018 9407
Put marketing in automatic overdrive: marketing automation, a method of streamlining tasks, is the holy grail of marketing: Proven ROI. Jan 1, 2017 757
How to: Create a successful sales direct mailer. Mar 23, 2016 548
Pay Per Click Club Shows How to Build Business Traffic Through Email Marketing. May 27, 2012 214
How to achieve high direct marketing response rates: here are some common direct marketing errors that, if avoided, can help boost responses. Rizzo, Tony Jun 1, 2011 1128
Send4Less Research Shows That Direct Approach to Marketing Still Reaps Rewards for Charities. Apr 21, 2011 362
Revitalize your direct mail strategy: how to make your mail marketing more effective and earn a higher ROI. Hartong, Bryan Mar 1, 2011 885
Maximize your marketing results in a down economy: no matter what the economy is doing, you can achieve your quest for bottom line rewards through some simple steps. Rakich, Loren Nov 1, 2010 1737
Top 5: sins of direct marketing. Jackson, Don Brief article Apr 1, 2010 169
Building e-shop using incremental association rule mining and transaction clustering. Anbalagan, E.; Mohan, E.; Puttamadappa, C.; Sudhaakar, K.; Saravanan, D. Report Jan 1, 2009 5451
Ten Pillars of Success. Aug 1, 2008 929
IMAS session highlights. Feb 1, 2008 498
Here's a very different newsletter promotional package. Goss, Fred Jan 21, 2008 486
Direct and to the point: insurance direct marketing: what works, what doesn't and why. Jackson, Donald R.; Principal Brief article Jan 1, 2008 144
Make direct marketing pay off: practical tips and real-life results to guide your campaigns. Bildstein, Larry Dec 1, 2007 2185
Is your direct mail inviting 'no reply?'. Turner, Jim Nov 1, 2007 573
The next generation of lead generation: as mortgage consumers get increasingly comfortable with the Web, lenders are learning how to make the most of online leads. In the process, some mistaken notions about online lead generation are being dispelled. Coffin, Matt Dec 1, 2006 2810
Methods Machine Tools, Inc. (Sudbury, Mass.) has a new arrangement with Toyoda Machinery USA (Arlington Heights, Ill.) in which Methods will sell Toyoda's new line of vertical-spindle machining centers and bridge- and gantry-style machining centers through its direct sales offices across the country. Aug 30, 2006 86
'Just one thing'. Karrh, Jim Column Apr 17, 2006 660
D-T-C ads to emphasize information patients need. Aug 29, 2005 696
The all new, the tried-and-true: direct response marketing campaigns that work. Plumb, Rachel Jun 1, 2005 1334
Direct marketing for franchisees--a whole new ball game: do your homework, take great care with choosing a marketing specialist, and be patient as you wade through the inevitable trial and error period. Cole, Don Feb 1, 2005 987
Gearing for success: direct-response marketing has great opportunity to grow but must meet the challenge of managing change. Carp, Marilyn Jan 1, 2005 729
Automated Graphic Systems, Inc. Brief Article Aug 1, 2004 119
Trade show tips and tactics: how to be successful at a franchise expo. Sethi, Serita Nov 1, 2003 1048
For better response, personalize your copywriting. (Direct Mail Essentials). Turner, Jim Mar 1, 2003 668
Start with the right list. (Direct Mail Essentials). Turner, Jim Brief Article Jul 1, 2002 675
Lessons You Learn From Non-Profits May Boost Your Response Rates! GELLER, LIOS K. Column Sep 1, 2001 1220
NOW PAY ME! ROSEN, DAVID N. Column Sep 1, 2001 1241
The direct approach. Scott, Mike Brief Article Aug 1, 2001 574
Tricks for Testing Offers. MUMMERT, HALLIE Brief Article Aug 1, 2001 477
Suppliers stress products with lasting appeal. Vogel, Mike Brief Article Jun 4, 2001 584
The Wireless World. ROBINSON, BILL Brief Article May 1, 2001 772
TWO MAILBOXES ARE BETTER THAN ONE. MARCH, DIANE Brief Article May 1, 2001 673
Yes Virginia, There is a Free Lunch. Harding, Becky Brief Article Mar 1, 2001 307
10 TIPS TO AVOID DIRECT-RESPONSE DISASTERS. HACKER, BOB Column Feb 1, 2001 1233
"Hey, I Was Wondering". FRIESEN, PAT Feb 1, 2001 1373
Printing PERSONALIZED Pieces. LOYLE, DONNA Feb 1, 2001 1888
The Long and SHORT of Copywriting. TRACY, PAUL Brief Article Feb 1, 2001 708
The Art & Science of "VERSONALIZING". HATCH, DENNY Feb 1, 2001 2220
Green Thumb. Rosenberg, Bridget Jan 15, 2001 873
Direct Marketing University: Threshold of Significance. Baird, William Britton Brief Article Jan 1, 2001 527
Newtonian Marketing. MAHER, BRENDAN Brief Article Jan 1, 2001 569
What's Your DM IQ? HAEGELE, KATIE Brief Article Sep 1, 2000 213
CRM in the Privacy Era. Girard, Deirdre Brief Article Sep 1, 2000 729
27 E-mail Tips. HAEGELE, KATIE Sep 1, 2000 1097
Webcasts. HAEGELE, KATIE Brief Article Jul 1, 2000 317
Check Out the Hot Spots in Your Direct Mail and E-Mail! GELLER, LOIS Brief Article Jul 1, 2000 786
Cast Off Your Film. ECKEL, ALLISON Jul 1, 2000 1234
Web-Based Quality Assurance. BERMAN, DANIEL Brief Article Jul 1, 2000 932
Ten Internet direct marketing trends for 2000. Brief Article Feb 29, 2000 221
Let's Talk Direct. GELLER, LOIS Column Feb 1, 2000 1199
Five Tips for Boosting Response. SHRAKE, SCOTT Brief Article Jan 1, 2000 226
HOW THE NET CHANGES EVERYTHING. MUMMERT, HALLIE Industry Overview Jan 1, 2000 2602
Direct marketer of the year. Orr, Alicia; Hatch, Denny Cover Story Oct 1, 1999 5355
Get more from your direct marketing dollar. Stevens, Ruth P. Oct 1, 1999 992
The mature market. McLaughlin, Rachel Oct 1, 1999 1176
Handling call center spikes. Andrews, Kelly J. Sep 1, 1999 937
You can use the Internet to drive your direct mail. Morris, Jeffrey B. Cover Story Sep 1, 1999 953
Segmentation secrets! Weber, Alan Sep 1, 1999 1524
Production productivity. Schmid, Jack Sep 1, 1999 1306
What does it all mean to you?: everywhere you turn is a headline announcing changes in the list industry. Orr, Alicia; Sonnenberg, Sabine Cover Story Aug 1, 1999 1661
Choosing e-mail lists. Andrews, Kelly J. Aug 1, 1999 1204
Category-by-category highlights. Aug 1, 1999 1501
Sound off: housing multiple contacts, managing customer relationships and finding new sources of data are a few of the key issues facing business-to-business marketers. Yorgey, Lisa A. Aug 1, 1999 1376
It's not the gift that counts - it's the box it comes in. Hacker, Bob Aug 1, 1999 580
B-to-B small mailings see big results. Goldsmith, Dick Jul 1, 1999 1528
Integrated efforts saves money and increases response. McLaughlin, Rachel Jun 1, 1999 629
Getting "clubbed" out. Girard, Deirdre Jun 1, 1999 533
10 tips for building a new data warehouse. McLaughlin, Rachel Jun 1, 1999 481
Transform customer service into a profit center. Theis, Peter F. Jun 1, 1999 568
Blue Sheep: scoring the doors. Hatch, Denny Cover Story Jun 1, 1999 777
Delighting your customers. Byerley, Curt A. Jun 1, 1999 624
21 reasons to send your customers postcards. Friesen, Pat Jun 1, 1999 677
The caser for space. Hatch, Denny Jun 1, 1999 1311
Rich media, richer response. Andrews, Kelly J. Jun 1, 1999 1265
Who's making the Net work? Schmid, Jack; Trollinger, Steve Jun 1, 1999 1274
The sizzle or the steak. Hatch, Denny Cover Story May 1, 1999 1849
Digital drives direct mail. Morris-Lee, James Cover Story May 1, 1999 1835
The creative high road. Kupritz, Steve Cover Story May 1, 1999 1214
Direct response creative: what to test first. Friesen, Pat May 1, 1999 693
Briefings. Orr, Alicia May 1, 1999 2110
Increase your creative wins: cut your losses by avoiding seven stupid mistakes. Rieck, Dean Apr 1, 1999 1167
Six ways to avoid B-to-B direct marketing irrelevance. Hacker, Bob1 Apr 1, 1999 692
Retailers, Suppliers Assess Direct-to-Consumers Ads. Mar 15, 1999 582
Seminars. McLaughlin, Rachel Feb 1, 1999 688
A.M. Leonard unearths new names. Schmid, Jack; Busch, Scott Jan 1, 1999 831
Direct marketer of the year: Jay Walker. Hatch, Denny Cover Story Dec 1, 1998 5475
Alternate options. McLaughlin, Rachel Dec 1, 1998 2231
Ways to save on lists. Orr, Alicia Dec 1, 1998 779
Doctors and lawyers. Andrews, Kelly J. Dec 1, 1998 1022
The changing landscape of DRTV. Orr, Alicia Interview Nov 1, 1998 875
10 tips to improve response. Oct 1, 1998 583
My favorite Denny-'isms.'. Orr, Alicia Oct 1, 1998 542
Food & cooking. Yorgey, Lisa A. Oct 1, 1998 947
Marketing lessons learned from the method actors. Hatch, Denny Oct 1, 1998 2297
What you may not have known, but were afraid to ask. Ahern, John Sep 1, 1998 1118
The ABCs of testing: ideas for re-tooling your direct marketing efforts for better response - starting with the offer. Mummert, Hallie Cover Story Sep 1, 1998 1128
Alternative catalog formats to test. Schmid, Jack Sep 1, 1998 1477
Birds of a feather.... Friesen, Pat Sep 1, 1998 742
Marketing 101: direct response goes to college! Miller, Kent Sep 1, 1998 999
Mortgage media. Wise, Christy Cover Story Aug 1, 1998 3089
Online lending - not business as usual. Sindell, Kathleen Cover Story Aug 1, 1998 5259
Making your way through the business media maze. Miller, Kent; Mummert, Hallie Cover Story Aug 1, 1998 2123
The evolution of B-to-B selling on the 'Net. Yoegel, Rob Cover Story Aug 1, 1998 812
When your customer is a committee.... Friesen, Pat Cover Story Aug 1, 1998 849
Beefing up your data solutions. McKim, Robert Aug 1, 1998 820
Selling service: from psychic hotlines to legal firms, service providers are carving a new media niche. Mummert, Hallie Aug 1, 1998 772
An unlikely catalyst. McNutt, Bill Jul 1, 1998 496
Win-win upselling. Falzone, Mary Ann Jul 1, 1998 820
Outdoor enthusiasts. Mummert, Hallie Jul 1, 1998 760
Sending your message electronically: in e-mail marketing, don't overlook the similarities to direct mail. Yoegel, Rob Jun 1, 1998 1428
Moving day! Jun 1, 1998 1436
Creating power pictures: best tips for using images that target your customer, showcase your product and stimulate sales. Hitchcock, Thomas; Ragosin, Yona Jun 1, 1998 1392
Taking on content. Cover Story May 1, 1998 1761
Catalog creative breakthroughs. Schmid, Jack Cover Story May 1, 1998 1614
From paper to cyberspace. Lockard, Meredith Cover Story May 1, 1998 1146
How to target smarter. Cohen, Eric May 1, 1998 1070
Weddings: a $35 billion market. May 1, 1998 1062
Is it time to test a freemium? Goldsmith, Dick Apr 1, 1998 829
Facing technology head-on. McKim, Robert Cover Story Mar 1, 1998 834
When it's OK to cold call.... Medved, Becky Mar 1, 1998 1718
The multi-step sales process. Hacker, Bob Mar 1, 1998 2731
The direct approach: supermarket executives have kept a comfortable distance from Internet marketing as they wait to gauge its profitability and acceptance. Beyer, Leslie Mar 1, 1998 1179
Dos & don'ts of E-mail marketing. Resnick, Rosalind Jan 1, 1998 575
Blow the doors off! Peterson, Chris Oct 1, 1997 1181
The power of promotional stamps. Jardine, Fred Oct 1, 1997 1951
234 secrets of the pros. Cover Story Sep 1, 1997 3892
32 list laws. Cover Story Sep 1, 1997 1818
Seven steps to successful catalog copy. Friesen, Pat Cover Story Sep 1, 1997 637
Hitting the bull's eye. Cover Story Sep 1, 1997 1299
Finding your best customers: your database can tell you who they are ... and how to keep them. Post, Carol Cover Story Aug 1, 1997 1610
Ad targeting a success in Houston. Perrucci, Dori Jul 12, 1997 629
It's still direct marketing. Levitan, Tony Cover Story Jul 1, 1997 2051
Weaving your Web site: successful designers tell how they do it. Yoegel, Rob Jul 1, 1997 1453
Ready, willing & able to buy: new movers need products & services. The key is reaching them at the right time. Orr, Alicia Jul 1, 1997 1643
Building your list. Cover Story Jun 1, 1997 1573
Just a phone call away? Jun 1, 1997 1375
The secrets of a successful test. Cover Story Mar 1, 1997 1066
How to develop & test offers. Friesen, Pat Cover Story Mar 1, 1997 1234
Giving consumers a choice. Yorgey, Lisa A. Mar 1, 1997 1421
Cashing in on collectibles. Shulman, Jim Mar 1, 1997 1387
Predictive modeling for non-statisticians. Ables, Geoffrey Mar 1, 1997 1221
Eight reasons to test saturation mail. Feb 1, 1997 752
Uncovering new sources of names. Stevens, Ralph Cover Story Aug 1, 1996 1148
Cloning business customers. Orr, Alicia Cover Story Aug 1, 1996 1822
New list rules. Mummert, Hallie Cover Story Aug 1, 1996 1579
Database-driven printing. Friesen, Pat Aug 1, 1996 1059
Web sessions well attended. Yoegel, Rob Jun 1, 1996 275
MICR printing. Hatch, Denny Jun 1, 1996 1003
Finding the right alternate media. Yoegel, Rob Directory Apr 1, 1996 1197
The hunt for good lists. Yorgey, Lisa A. Apr 1, 1996 1685
Small databases, big opportunities. Moritz, Joshua Cover Story Mar 1, 1996 1636
Reaping what they sow. Poulos, Nick Cover Story Mar 1, 1996 1185
Cutting postage costs. Jan 1, 1996 210
Getting help with DM campaigns. Jan 1, 1996 164
Reaching Americans on the move: new movers have an insatiable appetite for products and services. Yorgey, Lisa A. Dec 1, 1995 2258
800/900 numbers: a vital link between your customers and your business. Dec 1, 1995 1144
When money talks. Singer, Bob Dec 1, 1995 724
Doing business with Uncle Sam: how to increase your share of the federal government's spending. Amtower, Mark Dec 1, 1995 1165
Reaching ethnic markets. Cover Story Nov 1, 1995 1684
Cultured creative. Yorgey, Lisa A. Cover Story Nov 1, 1995 1574
Building business success from computer data. Courtheoux, Rick Oct 1, 1995 647
DRTV 2000. Mummert, Hallie Oct 1, 1995 2266
Reaching America's buyers where they shop. Oct 1, 1995 516
How to acquire customers overseas. Yorgey, Lisa A. Oct 1, 1995 1706
Guess the winner. Meyer, Tom Oct 1, 1995 592
99 proven offers ... plus 3! Kobs, Jim Aug 1, 1995 605
Can self-mailers work? Orr, Alicia Jun 1, 1995 2319
From birth to maturity: what to test when your product is brand new, later on and down the road. Decker, Malcolm Cover Story May 1, 1995 1545
Better-informed list decisions. Harper, Rose Cover Story May 1, 1995 1389
The quick way to test: telemarketing enables marketers to get a test out fast and efficiently. Hering, Angela Cover Story May 1, 1995 740
Beating the control. Friesen, Pat Cover Story May 1, 1995 779
Salvation on the Internet. Hacker, Robert C. May 1, 1995 741
Pushing the envelope. Hatch,Denison May 1, 1995 674
Database marketing revisited. Hunter, Vic May 1, 1995 711
The media mix. Roman, Ernan Cover Story Apr 1, 1995 1718
Ideas you can take to the bank! Lewis, Herschwell Gordon Cover Story Feb 1, 1995 908
How to get great creative. Schmid, Jack Jan 1, 1995 2234
Little gold mines. Thornton, James Nov 1, 1994 821
Designs on Europe. Goodloe, Alfred M. Nov 1, 1994 712
Breaking out of the box. Allanson, Irene Nov 1, 1994 692
The value of questionnaires: surveys allow you to get to know your customers and build your database. Prunk, Tim Cover Story Oct 1, 1994 856
The last word on offers: the definitive list of 99 proven direct response offers ... can you come up with number 100? Kobs, Jim Oct 1, 1994 887
Symbiotic delivery. Hatch, Denison Sep 1, 1994 671
Alternative reply vehicles in direct-response advertising. Schofield, Albert Sep 1, 1994 3929
The $1 trillion senior market. Orr, Alicia Cover Story Aug 1, 1994 3291
The art of buying broadcast. Mummert, Hallie Aug 1, 1994 1475
Axel's axioms: 31 time-tested rules for creating successful direct marketing campaigns. Andersson, Axel Jul 1, 1994 1621
Nuts 'n bolts: hands-on, how-to ideas you can take to the bank. Jul 1, 1994 1065
Closing the sale. Orr, Alicia Apr 1, 1994 963
Jolting catalog browsers to action. Schmid, Jack Directory Apr 1, 1994 1172
The directory of alternative media. Mummert, Hallie Directory Apr 1, 1994 683
The art & science of back-end marketing. Hennerberg, Gary Cover Story Jan 1, 1994 1638
ID the tire kickers. Burke, Michael J. Jan 1, 1994 1057
How to create new products. Doscher, Robert S. Jan 1, 1994 2233
The eight myths of direct selling: looking for the big payoffs of being on your own? Well, before you jump in, here's what you really need to know about the direct sales business. Angelo, Jean Marie Dec 1, 1993 3267
Plant membership seeds with preconference mailings. Capricci, Theresa A. Jun 1, 1993 566
Finding quality prospects. Reisberg, Gerald; Gilbert, Samuel Feb 1, 1991 756
New trends in business-to-business sales require interdynamic integration. Sullivan, Rawlie R. Jun 22, 1990 3204
How to reach personal financial planning clients through advertising. Volpe, Thomas; Davis, Owen Dec 1, 1989 1026

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