| Title |
Author |
Type |
Date |
Words |
| 4 FOUR TOP CONTENT MARKETING STRATEGIES. |
Britt, Phil |
|
Oct 1, 2020 |
933 |
| Shopping expert shares fantastic tip to find 'secret' discount codes and secure best online bargains; A TikTok user who claims she works in marketing has shared how to find active codes using Facebook to obtain money off popular brands. |
By, Luke Matthews & Brett Gibbons |
|
Aug 18, 2020 |
295 |
| Shopping expert shares fantastic tip to find 'secret' discount codes and secure best online bargains; A TikTok user who claims she works in marketing has shared how to find active codes using Facebook to obtain money off popular brands. |
By, Luke Matthews & Brett Gibbons |
|
Aug 18, 2020 |
295 |
| MEASURING MARKETING RETURN ON INVESTMENT: Marketing outcome metrics improve both market-related investment decision making and market professional accountability. |
Emmer, Marc; Merchant, Kenneth A. |
|
Jul 1, 2020 |
1575 |
| 4 Methods for Measuring Marketing's Impact: With marketing budgets on the rise, Gartner details ways for leaders to identify ROI. |
Britt, Phillip |
|
May 1, 2020 |
668 |
| CMO vanguard AWARDS: By spearheading efforts that are culture focused, customer first and data driven, these marketing execs are finding new ways to make their brands both of the moment and ahead of the curve. |
|
|
Mar 16, 2020 |
5379 |
| Managing the big data flood: Jonathan Wilkins, marketing director at obsolete parts supplier, EU Automation looks at how to effectively funnel big data for use in operational risk management. |
|
|
Jan 1, 2020 |
855 |
| On Nov. 20, Learn How To Prove Radio Works. |
|
|
Nov 12, 2019 |
623 |
| How to Base One's Business Growth By Out-Marketing The Competition? |
|
|
Oct 14, 2019 |
722 |
| Experiential marketing and how to do it right. |
|
|
Oct 14, 2019 |
1248 |
| Fujitsu Bolsters its AI "Wide Learning" Technology with New Technique to Deliver Optimized Action Plans in Various Fields. |
|
|
Sep 13, 2019 |
1215 |
| SHORTENING THE SALES CYCLE. |
Greenberg, Brian J. |
|
Sep 1, 2019 |
1391 |
| Agricultural Mowers Market: Research Methodology Focuses On Exploring Major Factors Influencing the Industry Development 2025. |
|
|
Aug 19, 2019 |
655 |
| Prostate Cancer Market 2019 : Size, Share, Analysis, Current Trends, Strong Growth, Imaging Technique and Therapies. |
|
|
Aug 12, 2019 |
911 |
| Missing Something? How to Take Advantage of Well-Known Brands. |
Husted, Chad |
|
Aug 1, 2019 |
1675 |
| MARKETING RESOURCES YOUR FRANCHISE WILL USE: How to make your franchise the total package.. |
Krohn, Rob |
|
Aug 1, 2019 |
870 |
| Everything Brands Need to Know About Bringing Their Marketing In-house: INDUSTRY EXECS AND EXPERTS OFFER THEIR ADVICE ON HOW TO GET IT RIGHT. |
Pearl, Diana |
|
Jul 22, 2019 |
1444 |
| Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness. |
Dees, Windy; Gay, Colin; Popp, Nels; Jensen, Jonathan A. |
Report |
Jun 1, 2019 |
8178 |
| Farmers Urged To Adopt Innovative Techniques In Catfish Value Chain. |
|
|
May 21, 2019 |
373 |
| Petfood Forum Europe: innovations from pet food experts; Learn information and insights on the latest pet food ingredients, technologies, marketing methods and more. |
|
|
May 1, 2019 |
1159 |
| New map on tap: Realtors adapt to broader listing system. |
Oken-Tatum, Becca |
|
Apr 19, 2019 |
1060 |
| "Speak Human" and Change the Game. |
Kern, Merilee |
|
Mar 1, 2019 |
1746 |
| Six Creative Ways to Designing An Unboxing Masterpiece. |
Cutts, Evan; Bagdasarian, Phil |
|
Feb 15, 2019 |
734 |
| Online marketing is the way to go for Ugandan businesses. |
|
|
Jan 18, 2019 |
671 |
| Social Stars Make Bank: INFLUENCERS CAN LEAD TO BRAND SALES EVEN MORE THAN CELEBRITIES. |
Nickalls, Sammy |
|
Jan 14, 2019 |
361 |
| Make your Markets: No matter what you sell, success begins with a strong marketing plan. Learn strategies to maximize profitability for your farm. |
Pritchard, Forrest |
|
Jan 1, 2019 |
2118 |
| DEFINING PERSONNEL MARKETING STRATEGIES. |
Gladka, Olena; Fedorova, Victoria |
Report |
Jan 1, 2019 |
7066 |
| Building a Powerful Brand: Seven components that should be present in any organization's brand strategy to ensure it connects with customers. |
Somma, Mark Di |
|
Jan 1, 2019 |
514 |
| How To Build Your Facebook Ads Vs Google Ads Strategies. |
|
|
Dec 4, 2018 |
810 |
| Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques, 2nd Edition. |
|
Brief article |
Dec 1, 2018 |
127 |
| MARKET TO NEW NEW AUDIENCES. |
Smith, Kelundra |
|
Nov 1, 2018 |
797 |
| Sales and Marketing Channels: How to Build and Manage Distribution Strategy, 3rd Edition. |
|
Brief article |
Oct 1, 2018 |
219 |
| Talking Heads: IN A SCREEN-FILLED WORLD, WORD OF MOUTH IS STILL KEY. |
Nickalls, Sammy |
|
Sep 24, 2018 |
336 |
| How to Create a Social Media Strategy for Your Content Marketing Program. |
|
|
Sep 16, 2018 |
1557 |
| SIX TIPS TO INCREASE WINE AND SPIRIT SALES. |
Newman, Jonathan H. |
|
Sep 1, 2018 |
727 |
| The Role of Theoretical Breadth and Student Engagement in the Use of Case Methods in Marketing Pedagogy. |
Sudhir, Subin; Unnithan, Anandakuttan B. |
Report |
Sep 1, 2018 |
7063 |
| An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario. |
Brownlee, Eric; Greenwell, T. Christopher; Moorman, Anita |
Report |
Sep 1, 2018 |
5880 |
| VisionEdge Marketing Receives New Patent for Its Accelance[R] Method and Application Which Creates a Customer-Centric Measurable Outcome-Based Marketing Plan. |
|
|
Aug 2, 2018 |
427 |
| Effective Marketing Methods Offered for Primary Care Doctors; Effective marketing includes internet marketing, speaking engagements, and print materials. |
|
|
Jul 3, 2018 |
220 |
| Truth in Marketing: Reality or an Oxymoron? |
Wolstencroft, Linda |
|
Jul 1, 2018 |
804 |
| Suttle-Straus Announces Free Webinar on Personalization Marketing Techniques. |
|
|
Apr 27, 2018 |
318 |
| HOW TO CUT THE BIAS: TIPS TO AVOID DATA-DRIVEN SNAFUS THAT CAN PUT BRANDS AT RISK. |
Lacy, Lisa |
|
Apr 16, 2018 |
843 |
| 4 Ways to Support Your Franchisees' Local Store Marketing. |
Walls, Todd |
|
Apr 1, 2018 |
655 |
| Long-Term Care Insurance Online Marketing Tips Shared by AALTCI Director. |
|
|
Mar 17, 2018 |
412 |
| Learning from past mistakes: What happens when your marketing campaigns no longer work? |
Albano-Davis, Melissa |
|
Mar 2, 2018 |
715 |
| THINK SMALL: WEALTHY SINGLE MOMMY'S LESSONS FOR GROWING A YOUECONOMY BUSINESS. |
Johnson, Emma |
|
Feb 1, 2018 |
1912 |
| Data Association Methodology to Improve Spatial Predictions in Alternative Marketing Circuits in Ecuador. |
Padilla, Washington R.; Garcia, Jesus |
|
Jan 1, 2018 |
9693 |
| PR and inbound marketing: How to build relationships to grow your business. |
Albano-Davis, Melissa |
|
Dec 22, 2017 |
729 |
| Social Media Marketing: A Strategic Approach, 2nd Edition. |
|
Brief article |
Nov 1, 2017 |
179 |
| BAM! 3 TACTICS TO KICK YOUR MARKETING UP A NOTCH. |
Alter, Shannon |
|
Nov 1, 2017 |
494 |
| Getting the Whole Story: Essential Metrics for Tracking: Incorporating tracking methods will provide better accountability for your marketing campaigns and more peace of mind. |
Ross, Tim |
|
Oct 1, 2017 |
1089 |
| 3 Ways to win the marketing jackpot. |
Alter, Shannon |
|
Sep 1, 2017 |
496 |
| Branding: how to sell your work: Flavilla Fongang, chief executive of branding agency 3 Colours Rule, explains how engineers can be more effective at winning customers. |
Fongang, Flavilla |
|
Sep 1, 2017 |
493 |
| Contribuicoes do Marketing na Integracao Economia Compartilhada e Estrategia/Marketing Contributions to Integrate Sharing Economy and Strategy. |
Pereira, Carlos Henrique Tavora; Silva, Minelle E. |
Essay |
Sep 1, 2017 |
7132 |
| How to achieve personalization on a global scale. |
Kompella, Kashyap |
|
Sep 1, 2017 |
1164 |
| Pain points or blind spots? |
Karrh, Jim |
|
Aug 21, 2017 |
726 |
| Gain Customer Insights Using NLP Techniques. |
Akella, Kanna; Venkatachalam, N.; Gokul, K.; Choi, Keunho; Tyakal, Ramachandraprabhu |
Report |
Jul 1, 2017 |
2685 |
| Marketing mistakes: avoid these common self-promotion pitfalls. |
Whittenburg, Zachary |
|
Jun 1, 2017 |
645 |
| Trending in the agency business. |
|
Editorial |
Jun 1, 2017 |
2445 |
| How to follow up on leads after a show: Richard Jefferson, vice president of marketing and communications, AFS (Schaumburg, Illinois). |
Jefferson, Richard |
|
May 1, 2017 |
865 |
| WARC 100: Lessons from the world's best marketing campaigns revealed. |
|
|
Apr 26, 2017 |
1011 |
| Brand Trudeau[TM]. |
Nickerson, Michael |
|
Feb 1, 2017 |
744 |
| Small parts make a big difference: Ken Revell, business line manager sales & marketing for Atlas Copco's compressor technique service division, looks at how small parts can make a big difference to production equipment performance and reliability. |
|
|
Jan 1, 2017 |
1374 |
| Commodity Systems Assessment Methodology of Postharvest Losses in Vegetable Amaranths: The Case of Tamale, Ghana. |
Osei-Kwarteng, Mildred; Gweyi-Onyango, Joseph Patrick; Komla Mahunu, Gustav |
|
Jan 1, 2017 |
4735 |
| A Novel Method to Investigate the Effect of Social Network "Hook" Images on Purchasing Prospects in E-Commerce. |
Smaoui, Mohamed R. |
Report |
Jan 1, 2017 |
9336 |
| Internal Marketing, Job Satisfaction and Service Quality: A Study of Higher Education Institutions of Pakistan. |
Vaseer, Arif; Shahzad, Khuram |
Report |
Dec 31, 2016 |
4283 |
| The use of excel iteration simulations in assessing risk of marketing new products. |
Clark, Sylvia D.; Latshaw, Craig A.; Napolitano, Ariel |
Report |
Dec 22, 2016 |
4017 |
| The global agency, redefined: mastering technology and investing wisely represent key steps. |
Hayward, Guy |
|
Nov 14, 2016 |
804 |
| Marketing with soft skills: three key factors help businesses, organizations and marketers stand out. |
Albano-Davis, Melissa |
|
Sep 2, 2016 |
783 |
| Branding health care: important or just marketing? |
Fibuch, Eugene; Ahmed, Arif |
|
Jul 1, 2016 |
3154 |
| Appliance Repair Company in Yorktown Heights, NY Targets Locals with Web Marketing Techniques. |
|
|
Jun 25, 2016 |
375 |
| Web Marketing Techniques Help Rockland County, NY, Pool Maintenance Company Reach Out to Locals. |
|
|
Jun 15, 2016 |
379 |
| Sealcoating Contractors in St. Louis, MO, Reach Out to Locals Using Web Marketing Techniques. |
|
|
Jun 3, 2016 |
356 |
| Drawing out the power of the pen. |
Karrh, Jim |
Column |
May 30, 2016 |
605 |
| Keep marketing in-house: it's not a service you can pay for and simply forget about. |
Sink, Chuck |
|
May 27, 2016 |
520 |
| Appliance Repair Company in Indianapolis, IN, Turns to Web Marketing Techniques to Reach Locals. |
|
|
May 12, 2016 |
345 |
| How to succeed in real-time marketing: connecting with customers at critical moments in the buying process is becoming the new imperative. |
Del Rowe, Sam |
Cover story |
May 1, 2016 |
2179 |
| Growing your business? 3 marketing questions answered from playing Jenga. |
Alter, Shannon |
|
May 1, 2016 |
483 |
| Marketers: How to put a dismal 1Q16 behind you and end 2Q16 on a high note. |
Ventricelli, Peg |
|
May 1, 2016 |
748 |
| Customer Service Management: How to delight and grow customers. |
|
|
Apr 22, 2016 |
293 |
| New kitchen incubator fills a need in central NH: Genuine Local offers cooking space, food safety and marketing services. |
Rajala, Liisa |
|
Mar 18, 2016 |
587 |
| Concrete Contractors in Albuquerque, NM, Aim to Reach Locals via Web Marketing Techniques. |
|
|
Mar 2, 2016 |
365 |
| Going Globalshop(ing): GlobalShop 2016 will feature insight, advice and best practices on how to create sustainable brands that resonate with consumers. |
Radice, Carol |
|
Mar 1, 2016 |
2205 |
| 4 marketing strategies LTC gets wrong (and how to fix them): healthy marketing is as important as healthy residents. |
Gendusa, Joy |
|
Mar 1, 2016 |
1325 |
| How to: Use insurance marketing video captions to improve SEO. |
|
|
Jan 19, 2016 |
341 |
| Improving consumer decisions: the conscious use of primes as performance enhancers. |
Nicolao, Leonardo; Yorkston, Eric; Brocato, Deanne; Brei, Vinicius Andrade |
Report |
Jan 1, 2016 |
6183 |
| Developing a framework for studying and evaluating the types of psychological contracts in the context of relationship marketing. |
Meybodi, Alireza Rajabipoor; Mortazavi, Saeed; KafashPoor, Azar; Lagzian, Mohammad |
Report |
Jan 1, 2016 |
5164 |
| The future is now: performance-driven content. |
Nichols, Kevin P. |
|
Dec 1, 2015 |
1375 |
| Four types of content producers and how to get the most from them. |
Grocki, Matthew |
Column |
Dec 1, 2015 |
724 |
| Seven steps to creating a business-driven content strategy. |
Johnson, Carla |
|
Nov 1, 2015 |
747 |
| Juiced: the steroid era of content. |
Grocki, Matthew |
|
Nov 1, 2015 |
668 |
| Prospecting through technology. |
Magdalein, Kim |
Viewpoint essay |
Nov 1, 2015 |
685 |
| A view from abroad: imagine this; a consumer overseas receives a street sample package of a well-known international food brand item with a sample of a new African spice brand attached to it! |
Udo, Dabs |
|
Nov 1, 2015 |
534 |
| 21st century local marketing: businesses should explore their options, strategies. |
von Wallenstein, Cory |
|
Oct 30, 2015 |
695 |
| Iran to Boost Crude Oil Exports thru New Marketing Methods. |
|
|
Oct 28, 2015 |
180 |
| Competitions via social media can be a crafty marketing technique; HAVE YOU JOINED THE DIGITAL REVOLUTION? |
|
|
Oct 23, 2015 |
112 |
| For the sake of social. |
Holbrook, Emily |
Conference news |
Oct 1, 2015 |
398 |
| Strategic branding and marketing: top 49ers find success through many methods. |
|
|
Oct 1, 2015 |
2000 |
| Three ways to cut through the clutter with your brand story. |
Kastner, Nick |
|
Oct 1, 2015 |
631 |
| On Wednesday September 23rd ASMC's Yankee Chapter participated in Hanscom First Annual Community Fun Fair and well you just don't hold a fundraiser you create a marketing technique that sells your product in a matter of hours. |
|
|
Sep 22, 2015 |
196 |
| Connecting with fragmented customer segments. |
Braun, Doug |
|
Sep 1, 2015 |
592 |
| Guerrilla tactics: engage your target audience in quirky, exciting ways. |
Greenwood, Chelsea; Vinnedge, Mary |
Column |
Aug 1, 2015 |
1752 |
| Shed 50 pounds using these overlooked marketing techniques. Learning from the click bait era. |
Mabus, Josh |
|
Jul 3, 2015 |
783 |
| BRIC Organic Baby Food Market to Grow at 19.5 % CAGR from 2015 to 2025 Due to Modern Techniques of Marketing - by MRRSE. |
|
Report |
Jun 19, 2015 |
640 |
| Productive families adopt modern marketing methods. |
|
|
Jun 14, 2015 |
307 |
| Effectiveness of marketing activities in engineering in Czech Republic. |
Milichovsky, Frantisek |
Report |
Jun 1, 2015 |
4644 |
| 5 ways to win with data-driven marketing. |
Smith, Todd |
|
May 22, 2015 |
1385 |
| The close-knit industry that shows others how to thrive; A number of new faces have joined The British Wool Marketing Board after the departure of Northumberland hill farmer Malcolm Corbett. Here, ROBERT GIBSON looks at the significance of the organisation's collective selling power in the today's sheep farming sector. |
|
|
Apr 11, 2015 |
1046 |
| Represent Launches Webinar Series Dedicated to Affiliate Marketing & Sales Techniques. |
|
|
Mar 6, 2015 |
534 |
| Proposal of innovative approaches of relationship marketing in business. |
Lendel, Viliam; Varmus, Michal |
Report |
Mar 1, 2015 |
7379 |
| Identifying and explaining the components of marketing paradise by using of Delphi fuzzy Technique. |
Rategh, Erfaneh; Ghaseminezhad, Mina; Hassani, Hossein ali |
Report |
Mar 1, 2015 |
3429 |
| MARKET-DRIVEN RESEARCH APPROACH FOR A SUCCESSFUL RESEARCH PRODUCT COMMERCIALISATION. |
|
Report |
Dec 31, 2014 |
3344 |
| Prerequisites and consequences of relationship marketing in the insurance industry. |
Shargh, Razieh Falahati; Nayebzadeh, Shahnaz |
Report |
Dec 15, 2014 |
4601 |
| Why radio? How to use the airwaves as an effective advertising medium. |
Hedquist, Jeffrey |
|
Dec 1, 2014 |
1186 |
| Ravi Krishnan to Lead Specialized Marketing, Sales & Communication Techniques to the Power Generation Market Pre-Conference Workshop at the POWER-GEN International 2014. |
|
Conference news |
Nov 2, 2014 |
398 |
| How to advance your franchisees' local marketing success while protecting your brand equity. |
Detitta, Lou |
|
Nov 1, 2014 |
746 |
| 10 marketing must-haves. |
Sederstrom, Jill |
|
Nov 1, 2014 |
3007 |
| Custom copy: unlocking the gates to customer engagement, heightened ROI. |
Majewski, Carrie |
|
Nov 1, 2014 |
732 |
| Relational marketing and its impact on the loyalty of customers of Kar Afarin insurance company. |
Larki, Mohmmdreza abasi; Dehnavi, Hasan Dehghan; Nayebzadeh, Shahnaz |
|
Oct 1, 2014 |
5574 |
| Study of effects of internal marketing on customer orientation (case study: national petrochemical industries company). |
Ansari, Yaghoub; Pordal, Abolhasan |
|
Oct 1, 2014 |
3903 |
| Marketer survey finds 65% believe targeting precision is key to content marketing success. |
|
|
Oct 1, 2014 |
186 |
| Ditch the posters: marketing our school library. |
Davies, Sarah |
|
Sep 22, 2014 |
2047 |
| Introducing the 2014 professional development award winners: Congratulations to this year's deserving recipients! |
|
Awards list |
Sep 1, 2014 |
1295 |
| Framework to win. |
|
|
Aug 18, 2014 |
315 |
| How to get the most out of your local marketing budget: for many franchisees, the prospect of putting together a local marketing campaign can be daunting. |
Rodriquez, William |
|
Aug 1, 2014 |
924 |
| Plenty of opportunities to boost your business. |
|
|
Aug 1, 2014 |
673 |
| The role of organizational structure in impact of market orientation on business performance. |
Pirouzi, Davoud |
Report |
Jul 23, 2014 |
2888 |
| Inbound Marketing: How to Turn Content Into a Consistent Flow of New Prospects and Customers. |
|
|
May 21, 2014 |
345 |
| How to implement a social media marketing plan with limited resources: getting institutional support--and participation--is the key to a vibrant social media strategy. |
Botelho, Stefanie |
|
May 1, 2014 |
383 |
| Stickier Marketing: How to Win Customers in a Digital Age, 2nd Edition. |
|
Book review |
Apr 1, 2014 |
187 |
| Seminar on "Marketing and Selling Techniques" held. |
|
|
Mar 4, 2014 |
121 |
| Six steps to the perfect mobile content strategy. |
|
|
Mar 1, 2014 |
743 |
| Want to move your technology to market? |
Sheppard, Jocelyn |
|
Mar 1, 2014 |
2444 |
| Blognosis: storytelling: can be a marketing tool for your practice. |
Benabio, Jeffrey |
|
Feb 1, 2014 |
412 |
| Business intelligence and marketing insights in an era of big data: the Q-sorting approach. |
Kim, Ki Youn |
Report |
Feb 1, 2014 |
7535 |
| Down with upspeak. |
Karrh, Jim |
Column |
Jan 27, 2014 |
585 |
| Learn How to Supercharge Your Facebook Marketing. |
|
|
Jan 22, 2014 |
388 |
| 5 ways to make vine work for apartment marketing: apps like vine can be great tools to connect with clients and potential residents. |
Rascon, Eascon |
|
Jan 1, 2014 |
233 |
| Models of marketing simulations for SMEs in Romania: strategic game for marketing mix simulation. |
Pistol, Luminita; Bucea-Manea, Rocsana Tonis |
Report |
Jan 1, 2014 |
2090 |
| Forecasting new product diffusion using grey time-delayed Verhulst model. |
Wang, Yuhong; Yang, Shulin; Qian, Wuyong; Li, Xiaozhong |
Report |
Jan 1, 2014 |
3609 |
| Content Marketing: the smart way to grab attention: rather than strictly promoting products and services on your website, you should also be educating customers about how to better manage their finances. delivering this type of information is an effective way to expand customer loyalty and business. |
Goldstein, Jerry |
|
Dec 1, 2013 |
1721 |
| Effectively delivering your marketing messages: franchises must figure out how to deliver a great experience to customers who access their websites using mobile devices. |
Laduque, Jeremy |
|
Dec 1, 2013 |
1219 |
| Storytelling for profit & growth. |
Gilliam, David A. |
|
Nov 18, 2013 |
704 |
| Rebranding your management identity: As risk managers look to define their role within an organization, they may find that the answer they are looking for lie in enterprise risk management. |
Fox, Carol |
Column |
Nov 1, 2013 |
1867 |
| Taking a film marketing strategy to TV: when stars and script are set, prestige publicity prevails. |
Clarke, Steve |
|
Oct 1, 2013 |
518 |
| THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET - A MARKETING RESEARCH -. |
Edu, Tudor; Preda, Oana; Negricea, Iliuta Costel |
Report |
Sep 30, 2013 |
3010 |
| Marketing advice for Millenials. |
Karrh, Jim |
Column |
Sep 23, 2013 |
669 |
| Marketing the product called "you"/Commercialiser son image personnelle. |
Perera, Joseph |
Column |
Sep 22, 2013 |
1697 |
| How to boost sales (and your image) with community-based marketing: simple seminars and partnerships are helping agents build more successful practices. |
Hill, Rebecca |
|
Sep 1, 2013 |
1371 |
| Lighting: the major issue: Kevin Armstrong, Director, Sales and Marketing, for airfield lighting specialists atg airports, says the most important question about LED technology is how to power it. |
Armstrong, Kevin |
|
Aug 1, 2013 |
461 |
| Vertical, horizontal or lateral ... which way to market? |
Phillips, Phil |
Column |
Aug 1, 2013 |
1217 |
| Talking points: media & research. |
Semler, Jack |
|
Jul 1, 2013 |
661 |
| Top 5 marketing tips. |
Wetzel, Tom |
Brief article |
Jul 1, 2013 |
202 |
| Beyond branding to the lovemark: a case study of camp marketing to generations y and z. |
Gozet, Fahrettin; Powell, Gwynn; Pulliam, Linda Grier; Tqprakseven, Utku |
|
Jul 1, 2013 |
2814 |
| TreeHouse Hosts Webinar Series for Channel and Marketing Professionals on How to Better Engage Partners and Prospects. |
|
|
Jun 27, 2013 |
869 |
| Solving AG's long term problems. |
|
Interview |
Jun 1, 2013 |
735 |
| A great place for marketing: Samplesaint's geo-fencing service gets customers in a shopping frame of mind no matter where they are. |
Talbert, Marcia Wade |
|
Jun 1, 2013 |
611 |
| Mad marketing in a modern world. |
Fanaras, Linda A. |
|
May 31, 2013 |
669 |
| How to find your story. |
|
Brief article |
May 1, 2013 |
323 |
| Laura Koss, Senior Attorney, Division of Enforcement, Federal Trade Commission to Speak at KC's The FTC's Final Green Marketing Guide: How to Get it Done Live Webcast. |
|
|
Apr 2, 2013 |
547 |
| Distributing Taiwanese independent cinema via Hollywood: lessons learned from Cape No 7's integrated marketing efforts. |
Shiau, Hong-Chi |
Report |
Apr 1, 2013 |
7342 |
| Shine on: metals--and metallized finishes--are being used in various ways to create packaging designed to convey a brand's own unique marketing message. |
Redding, Marie |
|
Apr 1, 2013 |
2612 |
| THE SALE MANAGEMENT FROM A MARKETING PERSPECTIVE. |
Budacia, Elisabeta Andreea |
Report |
Mar 22, 2013 |
1500 |
| Say something by making: supporting a culture of invention will continue to be a crucial strategic play as the world is increasingly shaped by true firsts. |
Senecal, Lori |
Editorial |
Mar 18, 2013 |
716 |
| Make it count: you can use these proven techniques to str-r-r-etch your marketing moolah. |
Zoratti, Sandra |
|
Mar 1, 2013 |
1492 |
| Innovation or burst: new technologies, marketing methods and business processes are advancing in Latin America, but they need to match those of developed nations and Asia. |
Dube, Ryan |
|
Mar 1, 2013 |
760 |
| Demographics still tell a story. |
Paradiso, Tony |
|
Feb 8, 2013 |
590 |
| Accolades / Insights / Trends / Opportunities. |
|
|
Jan 1, 2013 |
369 |
| Marketing matters. |
Plemons, Shelley |
|
Jan 1, 2013 |
520 |
| Marketing strategy formulation for innovative product development process/Marketingo strategijos formavimas inovatyvaus produkto kurimo procesui. |
Zemlickiene, Vaida; Maditinos, Dimitrios Ioannis |
Report |
Dec 1, 2012 |
7391 |
| About the crisis marketing and the crisis of marketing. |
Mitran, Paula Cornelia; Bebeselea, Mihaela |
Report |
Dec 1, 2012 |
2144 |
| The impact of customer relationship marketing on costumers' image for Jordanian Five star Hotels. |
Tareq, Hashem N. |
Report |
Dec 1, 2012 |
3011 |
| Marketers and salespeople: like cats and dogs? |
Hubbard, Jack; Edlund, Campbell |
|
Dec 1, 2012 |
1992 |
| Marketers target needs of specific demographics. |
|
|
Nov 5, 2012 |
509 |
| Mobilize! A global cellphone explosion is creating life-changing opportunities not only for the world's disenfranchised, but for entrepreneurs, too. |
|
|
Nov 1, 2012 |
2445 |
| Web makes fests a virtual experience. |
Dawtrey, Adam |
|
Oct 29, 2012 |
461 |
| 5 signs your call routing needs an upgrade: every growing franchise organization should re-evaluate its marketing tools and methods. |
Austin, Charles |
|
Oct 1, 2012 |
1299 |
| Breaking into the luxury retail market. |
|
Brief article |
Oct 1, 2012 |
169 |
| Launch your business with instant success: build buzz and demand in five steps. |
Walker, Jeff |
|
Oct 1, 2012 |
1145 |
| Let's put on a show! Plan ahead for a great exhibition. |
Mariano, Linda |
|
Sep 22, 2012 |
2072 |
| Brand wagon sparks to film fest glitz. |
Graser, Marc |
|
Sep 10, 2012 |
1509 |
| Marketers cook up fresh tie-ins. |
Graser, Marc |
|
Sep 10, 2012 |
482 |
| Magic to do: 3 tips to create marketing magic. |
Alter, Shannon |
|
Sep 1, 2012 |
494 |
| Paper chase: diversification helped this distributor through hard times and has positioned it for future growth. |
Hughes, Alan |
Company overview |
Sep 1, 2012 |
1706 |
| Good marketing is not garbage. |
Sheridan, Megan |
Column |
Sep 1, 2012 |
686 |
| SNS Marketer and Z. H. TANK Produce Webinar on How to Improve Branding Campaign ROI. |
|
|
Jul 7, 2012 |
428 |
| Critical thinking: J-school students and industry vets tackle the tough questions. |
Yang, Nu |
|
Jul 1, 2012 |
771 |
| How to make your content pop: online videos are drawing more eyeballs than ever before. Here's what marketers need to know. |
Aquino, Judith |
Cover story |
Apr 1, 2012 |
2799 |
| Buying and selling stand-alone brands. |
|
Brief article |
Apr 1, 2012 |
249 |
| 6 Digital strategies to implement right now. |
Yang, Nu |
|
Mar 1, 2012 |
1326 |
| Turning business into pleasure: as enterprises turn to gamification, measurable action, reputation, and incentives are all part of the equation. |
Liyakasa, Kelly |
|
Mar 1, 2012 |
331 |
| Using 'social prospecting' to grow customer relationships: bank marketers can strengthen customer relationships and expand cross-selling by borrowing a technique widely used by financial advisers: sponsoring customer appreciation and referral events. |
Cates, Bill |
|
Mar 1, 2012 |
1323 |
| Marketing mistakes. |
Phillips, Phil |
Viewpoint essay |
Feb 1, 2012 |
1316 |
| High-voltage marketing: providing newspapers a jolt of energy through the right marketing tactics. |
Kulicke, Heidi |
Cover story |
Jan 1, 2012 |
2619 |
| Don't just talk business. Do business. A market can't be fertile for you and barren for everyone else. Be known for helping others to thrive, and your own venture will be more fruitful. |
Edmond, Alfred, Jr. |
|
Jan 1, 2012 |
729 |
| ABA School of Bank Marketing and Management May 15-22, 2012: focused education to meet today's marketing challenges. |
|
|
Jan 1, 2012 |
1315 |
| Getting your board 'on board': making presentations to your board of directors is a way to help get their support for your bank's marketing and public relations efforts. The following are tips on preparing an effective report. |
Philo-Cook, Lori |
|
Jan 1, 2012 |
1504 |
| Backyard branding: find ways to market to your core customer--the local community. |
Johnson, Emma |
|
Oct 1, 2011 |
1816 |
| Cultural marketing: the museum. The museum image formation process. |
Enasel, Iulia-Oana |
Report |
Sep 1, 2011 |
6456 |
| Taking the road to cross-sold: growth in challenging times means exploring every sales opportunity. |
Alvarado, Marie |
|
Sep 1, 2011 |
537 |
| Marketing in a soft market. |
O'Leary, Robert D., Jr. |
Brief article |
Aug 1, 2011 |
296 |
| Role change in marketing: part II: buying behavior pattern changes and increased third party roles. |
Phillips, Phil |
|
Aug 1, 2011 |
1060 |
| Find your marketing mojo. |
|
|
Jul 1, 2011 |
369 |
| That's hot: the smart and sexy story of newspapers. |
Peck, Gretchen A. |
|
Jul 1, 2011 |
1124 |
| One of these studios: is not like the others ... |
Kinser, Erika |
Column |
Jun 1, 2011 |
2008 |
| 3.0--The new hyperlocal market reality. |
Hall, Robert |
|
Jun 1, 2011 |
1043 |
| Unconventional marketing that worked. |
Albro, Walt |
|
Jun 1, 2011 |
1836 |
| The power of aggressive analytics: if your bank aspires to be more customer-centric, you need to bulk up to a more muscular analytics approach. That means bolstering your method for securing and integrating data; upgrading your analytics capabilities; and applying more effective measurements to your marketing mix. |
Castro, Carlos |
|
May 1, 2011 |
2150 |
| The shift to precision marketing. |
Motley, L. Biff |
|
May 1, 2011 |
604 |
| Ahead of the curve: marketing is a constant process of re-invention: all businesses must strive to be relevant and new if they hope to capture public attention. |
Runyon, Chuck |
|
Apr 1, 2011 |
1491 |
| No RFPs: the pinnacle of brand and sales success. |
Sink, Chuck |
|
Mar 11, 2011 |
579 |
| Sales and service: best of friends or wary partners? |
Morris, Alison |
|
Jan 1, 2011 |
1245 |
| The Li Ning company: the "borrowing" of American marketing technique. |
Marber, Allen; Wellen, Paul; Yi, Xiaoke |
|
Dec 22, 2010 |
4181 |
| Marketing practices for selected organically-rown vegetables in a farming community of Southern Luzon, Philippines. |
De Los Reyes, Julieta A. |
Report |
Dec 1, 2010 |
6041 |
| Time off for good behavior: a new value consideration: the more time you can spend helping customers, the more likely you are to be able to close sales, increase transaction size and earn return business. |
Tratensek, Dan M. |
Column |
Nov 1, 2010 |
629 |
| This D+ is an F. |
Karrh, Jim |
Column |
Oct 11, 2010 |
673 |
| The top 5 ways for insurance companies to use social media. |
Pullur, Vijay |
|
Oct 1, 2010 |
439 |
| Marketing: a top priority. |
Shelton, Jennifer |
Brief article |
Sep 1, 2010 |
107 |
| Break new ground: four proven marketing tools that can generate revenue quickly. |
Fitzgerald, Mark |
|
Sep 1, 2010 |
2645 |
| Are you a sales rock star? Don't just be a member of the band. |
Gitomer, Jeffrey |
|
Aug 26, 2010 |
566 |
| Variety of tools are used to connect with consumers. |
|
|
Aug 16, 2010 |
492 |
| Dispelling five marketing myths. |
Schussel, Mark L. |
Brief article |
Aug 1, 2010 |
174 |
| Myth Busters. |
Martin, Armando |
|
Aug 1, 2010 |
735 |
| Before the Brand Grows Stale: ok, you've got a brand. But, as market conditions and customer attitudes shift, it may be time to refresh. Here's the story of how Litchfield Bancorp in Connecticut went through a brand updating. |
Albro, Walt |
Company overview |
Jul 1, 2010 |
1889 |
| Leadership characteristics and team outcomes in the development of a marketing web page. |
White, Garry L.; Smith, Karen H. |
Report |
Jul 1, 2010 |
7313 |
| Marketing stresses venerable chain's dynamism. |
|
|
Jun 7, 2010 |
787 |
| Top 5: branding tips for cutting through the clutter. |
Schreibman, Steven |
Brief article |
Jun 1, 2010 |
169 |
| Lead generation. |
Randall, Roger |
Brief article |
Jun 1, 2010 |
213 |
| Branding lessons learned. |
Carini, Nancy |
Brief article |
May 1, 2010 |
240 |
| Biotechnology marketing: insider and outsider views. |
Eriksson, Paivi; Rajamaki, Heidi |
Report |
Apr 1, 2010 |
6090 |
| Our relational design influences productivity, the brand and revenue. |
Hall, Robert |
|
Apr 1, 2010 |
824 |
| Benchmarking for success: a technique known as 'sales benchmarking' helps you to identify which sales approaches are working with individual salespeople so that you can expand their use to the entire sales team. |
Rendel, Jeff |
|
Apr 1, 2010 |
2134 |
| Achievers tweet. |
|
Brief article |
Mar 1, 2010 |
101 |
| What's your impression? Always present a positive image to prospective residents. |
Muir, Julie L. |
|
Mar 1, 2010 |
537 |
| Ramp up your courage: how to be red hot in a cool market. |
Hutson, Don |
|
Feb 1, 2010 |
654 |
| Lessons in marketing: what you can learn from the big leagues.. |
|
|
Feb 1, 2010 |
379 |
| Economy doesn't faze shoppers seeking latest gadgets. |
|
|
Jan 4, 2010 |
568 |
| Drug chains pull out all stops. |
|
|
Jan 4, 2010 |
269 |
| Branding and rebranding your business: what will it cost you and your company if you don't consistently communicate your value and brand? |
Lee, Mark S. |
|
Jan 1, 2010 |
1440 |
| Marketing technique that offers a win-win situation. |
|
|
Nov 21, 2009 |
565 |
| Figuring out Facebook: wineries discover ways to use it for personalized marketing. |
Lavin, Kate |
|
Nov 1, 2009 |
2286 |
| Make no mistake: avoid these common mishaps when marketing your properties. |
Alter, Shannon |
|
Nov 1, 2009 |
551 |
| Fresh tips for running a better summer camp business--sales and marketing. |
Zenkel, Daniel |
|
Nov 1, 2009 |
3026 |
| Building a power brand: create consumer expectations and deliver ... always! |
Hammond, John |
|
Nov 1, 2009 |
1570 |
| Honing in on the hobby farmer: sowing the seeds of profitability in farm and garden. |
Koch, Jaime |
|
Nov 1, 2009 |
1491 |
| The art of promotion: a new mascot, a new language and key words push Wenatchee Valley to top of mind. |
Davis, Yvette |
|
Oct 1, 2009 |
1280 |
| Do you have a sales prevention department in your company? Part I. |
Tehrani, Nadji |
|
Oct 1, 2009 |
856 |
| Building better local marketers: enabling franchisees to translate national marketing strategy into local execution. |
Gombert, Pete |
|
Oct 1, 2009 |
1493 |
| Value proposition must be current. |
|
|
Sep 28, 2009 |
350 |
| Execution is essential to effective marketing. |
|
|
Sep 28, 2009 |
502 |
| Is it real ... Or is it a mirage? |
Shoulberg, Warren |
|
Sep 1, 2009 |
558 |
| The simple truth about marketing success. |
Sink, Chuck |
|
Aug 14, 2009 |
536 |
| On differentiation and positioning: every company wants to be a peacock in the land of penguins but few companies know how to do it right! part I. |
Tehrani, Nadji |
|
Aug 1, 2009 |
665 |
| Savvy solutions. |
Robinson, Tennille H. |
Brief article |
Jul 1, 2009 |
307 |
| The squeeze: selling in tough times: you can sell your bank out of current hard times as long as you move proactively and have a focused game plan. Here are 10 steps to help you achieve this goal. |
Schneider, Jim |
Cover story |
Jul 1, 2009 |
2213 |
| Maze: tips to optimize working with senior care suppliers. |
Willaman, Mark |
|
Jul 1, 2009 |
854 |
| 15 ways to keep your job. |
Tehrani, Rich |
|
Jul 1, 2009 |
1320 |
| Tell more stories: that's the Record's goal. |
Harris, David |
|
Jul 1, 2009 |
683 |
| Show them your strength. |
Libby, Bill |
|
Jun 1, 2009 |
776 |
| The marketplace is outside. |
Scott, David Meerman |
Column |
Jun 1, 2009 |
826 |
| It's all in the gift bag: items should showcase group and sponsors. |
Donohue, Michele |
|
May 15, 2009 |
1388 |
| Adding flavor to the Caribbean marketing mix: simple, cost-effective strategies can help you reach the diverse audiences of the region. |
Nelson, Brevard |
|
May 1, 2009 |
1458 |
| Ways to attract more sleep patients and increase referrals. |
Johnson, Duane |
|
May 1, 2009 |
1183 |
| Physical distribution and channel management: a knowledge and capabilities perspective. |
Frazier, Gary L. |
|
Apr 1, 2009 |
9913 |
| Forecasting the art market in the next 18 months: an exclusive audiocast of the live panel discussion at Artexpo New York. |
|
Brief article |
Apr 1, 2009 |
166 |
| What did you change? A special economic stimulus series by ABN's Trusted Advisory Board. |
Smith, Cristi |
|
Apr 1, 2009 |
1456 |
| Church marketing--concept and utility. |
Angheluta, Alin Valentin; Strambu-Dima, Andreea; Zaharia, Razvan |
Report |
Mar 22, 2009 |
9939 |
| You know what they say ... floggers of these bons mots need a punch in the bouche. |
Lager, Marshall |
Editorial |
Mar 1, 2009 |
684 |
| Olfactory assault. |
|
|
Mar 1, 2009 |
857 |
| Why Snuggie sells. |
Karrh, Jim |
|
Feb 16, 2009 |
637 |
| A warm greeting: getting your card line to market. |
Childs, Arcynta Ali |
|
Feb 1, 2009 |
529 |
| Cyberwise. |
Donaldson, Sonya A. |
Brief article |
Feb 1, 2009 |
248 |
| Simpler isn't always better. |
Garbellotto, Gianluca |
|
Feb 1, 2009 |
1000 |
| Techniques for tough times: don't let the recession hamper your marketing efforts. |
Alter, Shannon |
|
Jan 1, 2009 |
452 |
| Integrated Marketing Communication anticipating the 'age of engage'. |
Groom, Alyssa S. |
Essay |
Dec 1, 2008 |
16525 |
| Delight customers with the magic experience: MAGIC stands for Make a Great Impression on Customer. To truly differentiate themselves, companies must focus on staging experiences that produce the moments of magic. |
Bin, Johnson Ong Chee |
|
Dec 1, 2008 |
1267 |
| Selling VAs to baby boomers. |
|
Brief article |
Nov 17, 2008 |
155 |
| 'Auto' pursues inroads. |
Fritz, Ben |
|
Nov 10, 2008 |
629 |
| Marketing techniques matter; It's not necessarily what you say but how you say it. |
Harrison, Todd |
|
Nov 1, 2008 |
1305 |
| Subscribing to the New Century; The reigning arts-marketing philosophy still gets a lot right--but it's time for an update. |
Snead, David |
|
Nov 1, 2008 |
2470 |
| Should I include a fee schedule in my promotional package? |
Milazzo, Vickie L. |
Brief article |
Oct 28, 2008 |
190 |
| What's old is new again. |
|
Brief article |
Oct 27, 2008 |
263 |
| Hitting a high note: when Sky Media needed to make employees feel more empowered and fulfilled, and improve team work, it turned them into pop stars. Elizabeth Eyre finds out how music has been the food of successful development for the company. |
Eyre, Elizabeth |
|
Oct 1, 2008 |
2125 |
| Brand new boss: in the first of a new series examining how businesses processes can be applied to people development, Mike Barrett and Mark Simmonds look at how branding could improve one manager's performance. |
Barrett, Mike; Simmonds, Mark |
Column |
Oct 1, 2008 |
2778 |
| Six principles for winning the sales growth challenge: advertising still has its place in a marketer's quiver, but four walls and neighborhood marketing techniques are waxing while the once-central importance of mass-media is waning. |
Feltenstein, Tom |
|
Oct 1, 2008 |
2023 |
| Pitching the ultimate story: yours. |
Glickman, Elyse |
|
Oct 1, 2008 |
916 |
| Security wrap gets message across where it counts most. |
|
|
Sep 29, 2008 |
563 |
| I want to offer a coupon with my promotional package. How do I start? |
Milazzo, Vickie L. |
Brief article |
Sep 16, 2008 |
185 |
| How do I market my CLNC[R] services to defense attorneys? |
Milazzo, Vickie L. |
Brief article |
Sep 2, 2008 |
202 |
| When you need a helping hand: as marketers struggle to accomplish more work with fewer resources, some are using volunteer 'coordinators' to assist with campaign demands in the branch or other departments. |
Marlin, Brenda |
Cover story |
Sep 1, 2008 |
1587 |
| Strategic differentiation: part one of a two-part column on institutional competition. |
Sevier, Robert A. |
|
Sep 1, 2008 |
1403 |
| 32 Principles of Modern Marketing part 3. |
Tehrani, Nadji |
Column |
Sep 1, 2008 |
1212 |
| PR Newswire Makes Las Vegas Video/Photo Deal. |
|
Brief article |
Aug 12, 2008 |
129 |
| Vision Quest: Charting the Course for Success. |
Mellgren, James |
|
Aug 1, 2008 |
2223 |
| Want to build audience? think like a marketer. |
Christie, Carole |
|
Jun 22, 2008 |
745 |
| Forget the 'elevator pitch'--work on your mantra. |
Nadillo, Rudy |
|
Jun 6, 2008 |
697 |
| How to market during a recession. |
|
Brief article |
Jun 1, 2008 |
210 |
| Learning from insurance sales. |
Wachtel, George |
Column |
Jun 1, 2008 |
430 |
| Strike up the brand: cable nets reshape image to draw fresh viewers. |
Schneider, Michael; Adalian, Josef |
|
May 5, 2008 |
1190 |
| Marketing: the big questions answered: how to increase the effectiveness of your marketing spending. |
Sevier, Robert A. |
|
May 1, 2008 |
1610 |
