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Title Author Type Date Words
4 FOUR TOP CONTENT MARKETING STRATEGIES. Britt, Phil Oct 1, 2020 933
Shopping expert shares fantastic tip to find 'secret' discount codes and secure best online bargains; A TikTok user who claims she works in marketing has shared how to find active codes using Facebook to obtain money off popular brands. By, Luke Matthews & Brett Gibbons Aug 18, 2020 295
Shopping expert shares fantastic tip to find 'secret' discount codes and secure best online bargains; A TikTok user who claims she works in marketing has shared how to find active codes using Facebook to obtain money off popular brands. By, Luke Matthews & Brett Gibbons Aug 18, 2020 295
MEASURING MARKETING RETURN ON INVESTMENT: Marketing outcome metrics improve both market-related investment decision making and market professional accountability. Emmer, Marc; Merchant, Kenneth A. Jul 1, 2020 1575
4 Methods for Measuring Marketing's Impact: With marketing budgets on the rise, Gartner details ways for leaders to identify ROI. Britt, Phillip May 1, 2020 668
CMO vanguard AWARDS: By spearheading efforts that are culture focused, customer first and data driven, these marketing execs are finding new ways to make their brands both of the moment and ahead of the curve. Mar 16, 2020 5379
Managing the big data flood: Jonathan Wilkins, marketing director at obsolete parts supplier, EU Automation looks at how to effectively funnel big data for use in operational risk management. Jan 1, 2020 855
On Nov. 20, Learn How To Prove Radio Works. Nov 12, 2019 623
How to Base One's Business Growth By Out-Marketing The Competition? Oct 14, 2019 722
Experiential marketing and how to do it right. Oct 14, 2019 1248
Fujitsu Bolsters its AI "Wide Learning" Technology with New Technique to Deliver Optimized Action Plans in Various Fields. Sep 13, 2019 1215
SHORTENING THE SALES CYCLE. Greenberg, Brian J. Sep 1, 2019 1391
Agricultural Mowers Market: Research Methodology Focuses On Exploring Major Factors Influencing the Industry Development 2025. Aug 19, 2019 655
Prostate Cancer Market 2019 : Size, Share, Analysis, Current Trends, Strong Growth, Imaging Technique and Therapies. Aug 12, 2019 911
Missing Something? How to Take Advantage of Well-Known Brands. Husted, Chad Aug 1, 2019 1675
MARKETING RESOURCES YOUR FRANCHISE WILL USE: How to make your franchise the total package.. Krohn, Rob Aug 1, 2019 870
Everything Brands Need to Know About Bringing Their Marketing In-house: INDUSTRY EXECS AND EXPERTS OFFER THEIR ADVICE ON HOW TO GET IT RIGHT. Pearl, Diana Jul 22, 2019 1444
Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness. Dees, Windy; Gay, Colin; Popp, Nels; Jensen, Jonathan A. Report Jun 1, 2019 8178
Farmers Urged To Adopt Innovative Techniques In Catfish Value Chain. May 21, 2019 373
Petfood Forum Europe: innovations from pet food experts; Learn information and insights on the latest pet food ingredients, technologies, marketing methods and more. May 1, 2019 1159
New map on tap: Realtors adapt to broader listing system. Oken-Tatum, Becca Apr 19, 2019 1060
"Speak Human" and Change the Game. Kern, Merilee Mar 1, 2019 1746
Six Creative Ways to Designing An Unboxing Masterpiece. Cutts, Evan; Bagdasarian, Phil Feb 15, 2019 734
Online marketing is the way to go for Ugandan businesses. Jan 18, 2019 671
Social Stars Make Bank: INFLUENCERS CAN LEAD TO BRAND SALES EVEN MORE THAN CELEBRITIES. Nickalls, Sammy Jan 14, 2019 361
Make your Markets: No matter what you sell, success begins with a strong marketing plan. Learn strategies to maximize profitability for your farm. Pritchard, Forrest Jan 1, 2019 2118
DEFINING PERSONNEL MARKETING STRATEGIES. Gladka, Olena; Fedorova, Victoria Report Jan 1, 2019 7066
Building a Powerful Brand: Seven components that should be present in any organization's brand strategy to ensure it connects with customers. Somma, Mark Di Jan 1, 2019 514
How To Build Your Facebook Ads Vs Google Ads Strategies. Dec 4, 2018 810
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques, 2nd Edition. Brief article Dec 1, 2018 127
MARKET TO NEW NEW AUDIENCES. Smith, Kelundra Nov 1, 2018 797
Sales and Marketing Channels: How to Build and Manage Distribution Strategy, 3rd Edition. Brief article Oct 1, 2018 219
Talking Heads: IN A SCREEN-FILLED WORLD, WORD OF MOUTH IS STILL KEY. Nickalls, Sammy Sep 24, 2018 336
How to Create a Social Media Strategy for Your Content Marketing Program. Sep 16, 2018 1557
SIX TIPS TO INCREASE WINE AND SPIRIT SALES. Newman, Jonathan H. Sep 1, 2018 727
The Role of Theoretical Breadth and Student Engagement in the Use of Case Methods in Marketing Pedagogy. Sudhir, Subin; Unnithan, Anandakuttan B. Report Sep 1, 2018 7063
An Experimental Approach to Assessing the Effectiveness of Official Sponsor Designations in an Ambush Marketing Scenario. Brownlee, Eric; Greenwell, T. Christopher; Moorman, Anita Report Sep 1, 2018 5880
VisionEdge Marketing Receives New Patent for Its Accelance[R] Method and Application Which Creates a Customer-Centric Measurable Outcome-Based Marketing Plan. Aug 2, 2018 427
Effective Marketing Methods Offered for Primary Care Doctors; Effective marketing includes internet marketing, speaking engagements, and print materials. Jul 3, 2018 220
Truth in Marketing: Reality or an Oxymoron? Wolstencroft, Linda Jul 1, 2018 804
Suttle-Straus Announces Free Webinar on Personalization Marketing Techniques. Apr 27, 2018 318
HOW TO CUT THE BIAS: TIPS TO AVOID DATA-DRIVEN SNAFUS THAT CAN PUT BRANDS AT RISK. Lacy, Lisa Apr 16, 2018 843
4 Ways to Support Your Franchisees' Local Store Marketing. Walls, Todd Apr 1, 2018 655
Long-Term Care Insurance Online Marketing Tips Shared by AALTCI Director. Mar 17, 2018 412
Learning from past mistakes: What happens when your marketing campaigns no longer work? Albano-Davis, Melissa Mar 2, 2018 715
THINK SMALL: WEALTHY SINGLE MOMMY'S LESSONS FOR GROWING A YOUECONOMY BUSINESS. Johnson, Emma Feb 1, 2018 1912
Data Association Methodology to Improve Spatial Predictions in Alternative Marketing Circuits in Ecuador. Padilla, Washington R.; Garcia, Jesus Jan 1, 2018 9693
PR and inbound marketing: How to build relationships to grow your business. Albano-Davis, Melissa Dec 22, 2017 729
Social Media Marketing: A Strategic Approach, 2nd Edition. Brief article Nov 1, 2017 179
BAM! 3 TACTICS TO KICK YOUR MARKETING UP A NOTCH. Alter, Shannon Nov 1, 2017 494
Getting the Whole Story: Essential Metrics for Tracking: Incorporating tracking methods will provide better accountability for your marketing campaigns and more peace of mind. Ross, Tim Oct 1, 2017 1089
3 Ways to win the marketing jackpot. Alter, Shannon Sep 1, 2017 496
Branding: how to sell your work: Flavilla Fongang, chief executive of branding agency 3 Colours Rule, explains how engineers can be more effective at winning customers. Fongang, Flavilla Sep 1, 2017 493
Contribuicoes do Marketing na Integracao Economia Compartilhada e Estrategia/Marketing Contributions to Integrate Sharing Economy and Strategy. Pereira, Carlos Henrique Tavora; Silva, Minelle E. Essay Sep 1, 2017 7132
How to achieve personalization on a global scale. Kompella, Kashyap Sep 1, 2017 1164
Pain points or blind spots? Karrh, Jim Aug 21, 2017 726
Gain Customer Insights Using NLP Techniques. Akella, Kanna; Venkatachalam, N.; Gokul, K.; Choi, Keunho; Tyakal, Ramachandraprabhu Report Jul 1, 2017 2685
Marketing mistakes: avoid these common self-promotion pitfalls. Whittenburg, Zachary Jun 1, 2017 645
Trending in the agency business. Editorial Jun 1, 2017 2445
How to follow up on leads after a show: Richard Jefferson, vice president of marketing and communications, AFS (Schaumburg, Illinois). Jefferson, Richard May 1, 2017 865
WARC 100: Lessons from the world's best marketing campaigns revealed. Apr 26, 2017 1011
Brand Trudeau[TM]. Nickerson, Michael Feb 1, 2017 744
Small parts make a big difference: Ken Revell, business line manager sales & marketing for Atlas Copco's compressor technique service division, looks at how small parts can make a big difference to production equipment performance and reliability. Jan 1, 2017 1374
Commodity Systems Assessment Methodology of Postharvest Losses in Vegetable Amaranths: The Case of Tamale, Ghana. Osei-Kwarteng, Mildred; Gweyi-Onyango, Joseph Patrick; Komla Mahunu, Gustav Jan 1, 2017 4735
A Novel Method to Investigate the Effect of Social Network "Hook" Images on Purchasing Prospects in E-Commerce. Smaoui, Mohamed R. Report Jan 1, 2017 9336
Internal Marketing, Job Satisfaction and Service Quality: A Study of Higher Education Institutions of Pakistan. Vaseer, Arif; Shahzad, Khuram Report Dec 31, 2016 4283
The use of excel iteration simulations in assessing risk of marketing new products. Clark, Sylvia D.; Latshaw, Craig A.; Napolitano, Ariel Report Dec 22, 2016 4017
The global agency, redefined: mastering technology and investing wisely represent key steps. Hayward, Guy Nov 14, 2016 804
Marketing with soft skills: three key factors help businesses, organizations and marketers stand out. Albano-Davis, Melissa Sep 2, 2016 783
Branding health care: important or just marketing? Fibuch, Eugene; Ahmed, Arif Jul 1, 2016 3154
Appliance Repair Company in Yorktown Heights, NY Targets Locals with Web Marketing Techniques. Jun 25, 2016 375
Web Marketing Techniques Help Rockland County, NY, Pool Maintenance Company Reach Out to Locals. Jun 15, 2016 379
Sealcoating Contractors in St. Louis, MO, Reach Out to Locals Using Web Marketing Techniques. Jun 3, 2016 356
Drawing out the power of the pen. Karrh, Jim Column May 30, 2016 605
Keep marketing in-house: it's not a service you can pay for and simply forget about. Sink, Chuck May 27, 2016 520
Appliance Repair Company in Indianapolis, IN, Turns to Web Marketing Techniques to Reach Locals. May 12, 2016 345
How to succeed in real-time marketing: connecting with customers at critical moments in the buying process is becoming the new imperative. Del Rowe, Sam Cover story May 1, 2016 2179
Growing your business? 3 marketing questions answered from playing Jenga. Alter, Shannon May 1, 2016 483
Marketers: How to put a dismal 1Q16 behind you and end 2Q16 on a high note. Ventricelli, Peg May 1, 2016 748
Customer Service Management: How to delight and grow customers. Apr 22, 2016 293
New kitchen incubator fills a need in central NH: Genuine Local offers cooking space, food safety and marketing services. Rajala, Liisa Mar 18, 2016 587
Concrete Contractors in Albuquerque, NM, Aim to Reach Locals via Web Marketing Techniques. Mar 2, 2016 365
Going Globalshop(ing): GlobalShop 2016 will feature insight, advice and best practices on how to create sustainable brands that resonate with consumers. Radice, Carol Mar 1, 2016 2205
4 marketing strategies LTC gets wrong (and how to fix them): healthy marketing is as important as healthy residents. Gendusa, Joy Mar 1, 2016 1325
How to: Use insurance marketing video captions to improve SEO. Jan 19, 2016 341
Improving consumer decisions: the conscious use of primes as performance enhancers. Nicolao, Leonardo; Yorkston, Eric; Brocato, Deanne; Brei, Vinicius Andrade Report Jan 1, 2016 6183
Developing a framework for studying and evaluating the types of psychological contracts in the context of relationship marketing. Meybodi, Alireza Rajabipoor; Mortazavi, Saeed; KafashPoor, Azar; Lagzian, Mohammad Report Jan 1, 2016 5164
The future is now: performance-driven content. Nichols, Kevin P. Dec 1, 2015 1375
Four types of content producers and how to get the most from them. Grocki, Matthew Column Dec 1, 2015 724
Seven steps to creating a business-driven content strategy. Johnson, Carla Nov 1, 2015 747
Juiced: the steroid era of content. Grocki, Matthew Nov 1, 2015 668
Prospecting through technology. Magdalein, Kim Viewpoint essay Nov 1, 2015 685
A view from abroad: imagine this; a consumer overseas receives a street sample package of a well-known international food brand item with a sample of a new African spice brand attached to it! Udo, Dabs Nov 1, 2015 534
21st century local marketing: businesses should explore their options, strategies. von Wallenstein, Cory Oct 30, 2015 695
Iran to Boost Crude Oil Exports thru New Marketing Methods. Oct 28, 2015 180
Competitions via social media can be a crafty marketing technique; HAVE YOU JOINED THE DIGITAL REVOLUTION? Oct 23, 2015 112
For the sake of social. Holbrook, Emily Conference news Oct 1, 2015 398
Strategic branding and marketing: top 49ers find success through many methods. Oct 1, 2015 2000
Three ways to cut through the clutter with your brand story. Kastner, Nick Oct 1, 2015 631
On Wednesday September 23rd ASMC's Yankee Chapter participated in Hanscom First Annual Community Fun Fair and well you just don't hold a fundraiser you create a marketing technique that sells your product in a matter of hours. Sep 22, 2015 196
Connecting with fragmented customer segments. Braun, Doug Sep 1, 2015 592
Guerrilla tactics: engage your target audience in quirky, exciting ways. Greenwood, Chelsea; Vinnedge, Mary Column Aug 1, 2015 1752
Shed 50 pounds using these overlooked marketing techniques. Learning from the click bait era. Mabus, Josh Jul 3, 2015 783
BRIC Organic Baby Food Market to Grow at 19.5 % CAGR from 2015 to 2025 Due to Modern Techniques of Marketing - by MRRSE. Report Jun 19, 2015 640
Productive families adopt modern marketing methods. Jun 14, 2015 307
Effectiveness of marketing activities in engineering in Czech Republic. Milichovsky, Frantisek Report Jun 1, 2015 4644
5 ways to win with data-driven marketing. Smith, Todd May 22, 2015 1385
The close-knit industry that shows others how to thrive; A number of new faces have joined The British Wool Marketing Board after the departure of Northumberland hill farmer Malcolm Corbett. Here, ROBERT GIBSON looks at the significance of the organisation's collective selling power in the today's sheep farming sector. Apr 11, 2015 1046
Represent Launches Webinar Series Dedicated to Affiliate Marketing & Sales Techniques. Mar 6, 2015 534
Proposal of innovative approaches of relationship marketing in business. Lendel, Viliam; Varmus, Michal Report Mar 1, 2015 7379
Identifying and explaining the components of marketing paradise by using of Delphi fuzzy Technique. Rategh, Erfaneh; Ghaseminezhad, Mina; Hassani, Hossein ali Report Mar 1, 2015 3429
MARKET-DRIVEN RESEARCH APPROACH FOR A SUCCESSFUL RESEARCH PRODUCT COMMERCIALISATION. Report Dec 31, 2014 3344
Prerequisites and consequences of relationship marketing in the insurance industry. Shargh, Razieh Falahati; Nayebzadeh, Shahnaz Report Dec 15, 2014 4601
Why radio? How to use the airwaves as an effective advertising medium. Hedquist, Jeffrey Dec 1, 2014 1186
Ravi Krishnan to Lead Specialized Marketing, Sales & Communication Techniques to the Power Generation Market Pre-Conference Workshop at the POWER-GEN International 2014. Conference news Nov 2, 2014 398
How to advance your franchisees' local marketing success while protecting your brand equity. Detitta, Lou Nov 1, 2014 746
10 marketing must-haves. Sederstrom, Jill Nov 1, 2014 3007
Custom copy: unlocking the gates to customer engagement, heightened ROI. Majewski, Carrie Nov 1, 2014 732
Relational marketing and its impact on the loyalty of customers of Kar Afarin insurance company. Larki, Mohmmdreza abasi; Dehnavi, Hasan Dehghan; Nayebzadeh, Shahnaz Oct 1, 2014 5574
Study of effects of internal marketing on customer orientation (case study: national petrochemical industries company). Ansari, Yaghoub; Pordal, Abolhasan Oct 1, 2014 3903
Marketer survey finds 65% believe targeting precision is key to content marketing success. Oct 1, 2014 186
Ditch the posters: marketing our school library. Davies, Sarah Sep 22, 2014 2047
Introducing the 2014 professional development award winners: Congratulations to this year's deserving recipients! Awards list Sep 1, 2014 1295
Framework to win. Aug 18, 2014 315
How to get the most out of your local marketing budget: for many franchisees, the prospect of putting together a local marketing campaign can be daunting. Rodriquez, William Aug 1, 2014 924
Plenty of opportunities to boost your business. Aug 1, 2014 673
The role of organizational structure in impact of market orientation on business performance. Pirouzi, Davoud Report Jul 23, 2014 2888
Inbound Marketing: How to Turn Content Into a Consistent Flow of New Prospects and Customers. May 21, 2014 345
How to implement a social media marketing plan with limited resources: getting institutional support--and participation--is the key to a vibrant social media strategy. Botelho, Stefanie May 1, 2014 383
Stickier Marketing: How to Win Customers in a Digital Age, 2nd Edition. Book review Apr 1, 2014 187
Seminar on "Marketing and Selling Techniques" held. Mar 4, 2014 121
Six steps to the perfect mobile content strategy. Mar 1, 2014 743
Want to move your technology to market? Sheppard, Jocelyn Mar 1, 2014 2444
Blognosis: storytelling: can be a marketing tool for your practice. Benabio, Jeffrey Feb 1, 2014 412
Business intelligence and marketing insights in an era of big data: the Q-sorting approach. Kim, Ki Youn Report Feb 1, 2014 7535
Down with upspeak. Karrh, Jim Column Jan 27, 2014 585
Learn How to Supercharge Your Facebook Marketing. Jan 22, 2014 388
5 ways to make vine work for apartment marketing: apps like vine can be great tools to connect with clients and potential residents. Rascon, Eascon Jan 1, 2014 233
Models of marketing simulations for SMEs in Romania: strategic game for marketing mix simulation. Pistol, Luminita; Bucea-Manea, Rocsana Tonis Report Jan 1, 2014 2090
Forecasting new product diffusion using grey time-delayed Verhulst model. Wang, Yuhong; Yang, Shulin; Qian, Wuyong; Li, Xiaozhong Report Jan 1, 2014 3609
Content Marketing: the smart way to grab attention: rather than strictly promoting products and services on your website, you should also be educating customers about how to better manage their finances. delivering this type of information is an effective way to expand customer loyalty and business. Goldstein, Jerry Dec 1, 2013 1721
Effectively delivering your marketing messages: franchises must figure out how to deliver a great experience to customers who access their websites using mobile devices. Laduque, Jeremy Dec 1, 2013 1219
Storytelling for profit & growth. Gilliam, David A. Nov 18, 2013 704
Rebranding your management identity: As risk managers look to define their role within an organization, they may find that the answer they are looking for lie in enterprise risk management. Fox, Carol Column Nov 1, 2013 1867
Taking a film marketing strategy to TV: when stars and script are set, prestige publicity prevails. Clarke, Steve Oct 1, 2013 518
THE IDENTIFICATION OF THE MARKETING APPROACHES USED IN THE ROMANIAN AUTOMOTIVE MARKET - A MARKETING RESEARCH -. Edu, Tudor; Preda, Oana; Negricea, Iliuta Costel Report Sep 30, 2013 3010
Marketing advice for Millenials. Karrh, Jim Column Sep 23, 2013 669
Marketing the product called "you"/Commercialiser son image personnelle. Perera, Joseph Column Sep 22, 2013 1697
How to boost sales (and your image) with community-based marketing: simple seminars and partnerships are helping agents build more successful practices. Hill, Rebecca Sep 1, 2013 1371
Lighting: the major issue: Kevin Armstrong, Director, Sales and Marketing, for airfield lighting specialists atg airports, says the most important question about LED technology is how to power it. Armstrong, Kevin Aug 1, 2013 461
Vertical, horizontal or lateral ... which way to market? Phillips, Phil Column Aug 1, 2013 1217
Talking points: media & research. Semler, Jack Jul 1, 2013 661
Top 5 marketing tips. Wetzel, Tom Brief article Jul 1, 2013 202
Beyond branding to the lovemark: a case study of camp marketing to generations y and z. Gozet, Fahrettin; Powell, Gwynn; Pulliam, Linda Grier; Tqprakseven, Utku Jul 1, 2013 2814
TreeHouse Hosts Webinar Series for Channel and Marketing Professionals on How to Better Engage Partners and Prospects. Jun 27, 2013 869
Solving AG's long term problems. Interview Jun 1, 2013 735
A great place for marketing: Samplesaint's geo-fencing service gets customers in a shopping frame of mind no matter where they are. Talbert, Marcia Wade Jun 1, 2013 611
Mad marketing in a modern world. Fanaras, Linda A. May 31, 2013 669
How to find your story. Brief article May 1, 2013 323
Laura Koss, Senior Attorney, Division of Enforcement, Federal Trade Commission to Speak at KC's The FTC's Final Green Marketing Guide: How to Get it Done Live Webcast. Apr 2, 2013 547
Distributing Taiwanese independent cinema via Hollywood: lessons learned from Cape No 7's integrated marketing efforts. Shiau, Hong-Chi Report Apr 1, 2013 7342
Shine on: metals--and metallized finishes--are being used in various ways to create packaging designed to convey a brand's own unique marketing message. Redding, Marie Apr 1, 2013 2612
THE SALE MANAGEMENT FROM A MARKETING PERSPECTIVE. Budacia, Elisabeta Andreea Report Mar 22, 2013 1500
Say something by making: supporting a culture of invention will continue to be a crucial strategic play as the world is increasingly shaped by true firsts. Senecal, Lori Editorial Mar 18, 2013 716
Make it count: you can use these proven techniques to str-r-r-etch your marketing moolah. Zoratti, Sandra Mar 1, 2013 1492
Innovation or burst: new technologies, marketing methods and business processes are advancing in Latin America, but they need to match those of developed nations and Asia. Dube, Ryan Mar 1, 2013 760
Demographics still tell a story. Paradiso, Tony Feb 8, 2013 590
Accolades / Insights / Trends / Opportunities. Jan 1, 2013 369
Marketing matters. Plemons, Shelley Jan 1, 2013 520
Marketing strategy formulation for innovative product development process/Marketingo strategijos formavimas inovatyvaus produkto kurimo procesui. Zemlickiene, Vaida; Maditinos, Dimitrios Ioannis Report Dec 1, 2012 7391
About the crisis marketing and the crisis of marketing. Mitran, Paula Cornelia; Bebeselea, Mihaela Report Dec 1, 2012 2144
The impact of customer relationship marketing on costumers' image for Jordanian Five star Hotels. Tareq, Hashem N. Report Dec 1, 2012 3011
Marketers and salespeople: like cats and dogs? Hubbard, Jack; Edlund, Campbell Dec 1, 2012 1992
Marketers target needs of specific demographics. Nov 5, 2012 509
Mobilize! A global cellphone explosion is creating life-changing opportunities not only for the world's disenfranchised, but for entrepreneurs, too. Nov 1, 2012 2445
Web makes fests a virtual experience. Dawtrey, Adam Oct 29, 2012 461
5 signs your call routing needs an upgrade: every growing franchise organization should re-evaluate its marketing tools and methods. Austin, Charles Oct 1, 2012 1299
Breaking into the luxury retail market. Brief article Oct 1, 2012 169
Launch your business with instant success: build buzz and demand in five steps. Walker, Jeff Oct 1, 2012 1145
Let's put on a show! Plan ahead for a great exhibition. Mariano, Linda Sep 22, 2012 2072
Brand wagon sparks to film fest glitz. Graser, Marc Sep 10, 2012 1509
Marketers cook up fresh tie-ins. Graser, Marc Sep 10, 2012 482
Magic to do: 3 tips to create marketing magic. Alter, Shannon Sep 1, 2012 494
Paper chase: diversification helped this distributor through hard times and has positioned it for future growth. Hughes, Alan Company overview Sep 1, 2012 1706
Good marketing is not garbage. Sheridan, Megan Column Sep 1, 2012 686
SNS Marketer and Z. H. TANK Produce Webinar on How to Improve Branding Campaign ROI. Jul 7, 2012 428
Critical thinking: J-school students and industry vets tackle the tough questions. Yang, Nu Jul 1, 2012 771
How to make your content pop: online videos are drawing more eyeballs than ever before. Here's what marketers need to know. Aquino, Judith Cover story Apr 1, 2012 2799
Buying and selling stand-alone brands. Brief article Apr 1, 2012 249
6 Digital strategies to implement right now. Yang, Nu Mar 1, 2012 1326
Turning business into pleasure: as enterprises turn to gamification, measurable action, reputation, and incentives are all part of the equation. Liyakasa, Kelly Mar 1, 2012 331
Using 'social prospecting' to grow customer relationships: bank marketers can strengthen customer relationships and expand cross-selling by borrowing a technique widely used by financial advisers: sponsoring customer appreciation and referral events. Cates, Bill Mar 1, 2012 1323
Marketing mistakes. Phillips, Phil Viewpoint essay Feb 1, 2012 1316
High-voltage marketing: providing newspapers a jolt of energy through the right marketing tactics. Kulicke, Heidi Cover story Jan 1, 2012 2619
Don't just talk business. Do business. A market can't be fertile for you and barren for everyone else. Be known for helping others to thrive, and your own venture will be more fruitful. Edmond, Alfred, Jr. Jan 1, 2012 729
ABA School of Bank Marketing and Management May 15-22, 2012: focused education to meet today's marketing challenges. Jan 1, 2012 1315
Getting your board 'on board': making presentations to your board of directors is a way to help get their support for your bank's marketing and public relations efforts. The following are tips on preparing an effective report. Philo-Cook, Lori Jan 1, 2012 1504
Backyard branding: find ways to market to your core customer--the local community. Johnson, Emma Oct 1, 2011 1816
Cultural marketing: the museum. The museum image formation process. Enasel, Iulia-Oana Report Sep 1, 2011 6456
Taking the road to cross-sold: growth in challenging times means exploring every sales opportunity. Alvarado, Marie Sep 1, 2011 537
Marketing in a soft market. O'Leary, Robert D., Jr. Brief article Aug 1, 2011 296
Role change in marketing: part II: buying behavior pattern changes and increased third party roles. Phillips, Phil Aug 1, 2011 1060
Find your marketing mojo. Jul 1, 2011 369
That's hot: the smart and sexy story of newspapers. Peck, Gretchen A. Jul 1, 2011 1124
One of these studios: is not like the others ... Kinser, Erika Column Jun 1, 2011 2008
3.0--The new hyperlocal market reality. Hall, Robert Jun 1, 2011 1043
Unconventional marketing that worked. Albro, Walt Jun 1, 2011 1836
The power of aggressive analytics: if your bank aspires to be more customer-centric, you need to bulk up to a more muscular analytics approach. That means bolstering your method for securing and integrating data; upgrading your analytics capabilities; and applying more effective measurements to your marketing mix. Castro, Carlos May 1, 2011 2150
The shift to precision marketing. Motley, L. Biff May 1, 2011 604
Ahead of the curve: marketing is a constant process of re-invention: all businesses must strive to be relevant and new if they hope to capture public attention. Runyon, Chuck Apr 1, 2011 1491
No RFPs: the pinnacle of brand and sales success. Sink, Chuck Mar 11, 2011 579
Sales and service: best of friends or wary partners? Morris, Alison Jan 1, 2011 1245
The Li Ning company: the "borrowing" of American marketing technique. Marber, Allen; Wellen, Paul; Yi, Xiaoke Dec 22, 2010 4181
Marketing practices for selected organically-rown vegetables in a farming community of Southern Luzon, Philippines. De Los Reyes, Julieta A. Report Dec 1, 2010 6041
Time off for good behavior: a new value consideration: the more time you can spend helping customers, the more likely you are to be able to close sales, increase transaction size and earn return business. Tratensek, Dan M. Column Nov 1, 2010 629
This D+ is an F. Karrh, Jim Column Oct 11, 2010 673
The top 5 ways for insurance companies to use social media. Pullur, Vijay Oct 1, 2010 439
Marketing: a top priority. Shelton, Jennifer Brief article Sep 1, 2010 107
Break new ground: four proven marketing tools that can generate revenue quickly. Fitzgerald, Mark Sep 1, 2010 2645
Are you a sales rock star? Don't just be a member of the band. Gitomer, Jeffrey Aug 26, 2010 566
Variety of tools are used to connect with consumers. Aug 16, 2010 492
Dispelling five marketing myths. Schussel, Mark L. Brief article Aug 1, 2010 174
Myth Busters. Martin, Armando Aug 1, 2010 735
Before the Brand Grows Stale: ok, you've got a brand. But, as market conditions and customer attitudes shift, it may be time to refresh. Here's the story of how Litchfield Bancorp in Connecticut went through a brand updating. Albro, Walt Company overview Jul 1, 2010 1889
Leadership characteristics and team outcomes in the development of a marketing web page. White, Garry L.; Smith, Karen H. Report Jul 1, 2010 7313
Marketing stresses venerable chain's dynamism. Jun 7, 2010 787
Top 5: branding tips for cutting through the clutter. Schreibman, Steven Brief article Jun 1, 2010 169
Lead generation. Randall, Roger Brief article Jun 1, 2010 213
Branding lessons learned. Carini, Nancy Brief article May 1, 2010 240
Biotechnology marketing: insider and outsider views. Eriksson, Paivi; Rajamaki, Heidi Report Apr 1, 2010 6090
Our relational design influences productivity, the brand and revenue. Hall, Robert Apr 1, 2010 824
Benchmarking for success: a technique known as 'sales benchmarking' helps you to identify which sales approaches are working with individual salespeople so that you can expand their use to the entire sales team. Rendel, Jeff Apr 1, 2010 2134
Achievers tweet. Brief article Mar 1, 2010 101
What's your impression? Always present a positive image to prospective residents. Muir, Julie L. Mar 1, 2010 537
Ramp up your courage: how to be red hot in a cool market. Hutson, Don Feb 1, 2010 654
Lessons in marketing: what you can learn from the big leagues.. Feb 1, 2010 379
Economy doesn't faze shoppers seeking latest gadgets. Jan 4, 2010 568
Drug chains pull out all stops. Jan 4, 2010 269
Branding and rebranding your business: what will it cost you and your company if you don't consistently communicate your value and brand? Lee, Mark S. Jan 1, 2010 1440
Marketing technique that offers a win-win situation. Nov 21, 2009 565
Figuring out Facebook: wineries discover ways to use it for personalized marketing. Lavin, Kate Nov 1, 2009 2286
Make no mistake: avoid these common mishaps when marketing your properties. Alter, Shannon Nov 1, 2009 551
Fresh tips for running a better summer camp business--sales and marketing. Zenkel, Daniel Nov 1, 2009 3026
Building a power brand: create consumer expectations and deliver ... always! Hammond, John Nov 1, 2009 1570
Honing in on the hobby farmer: sowing the seeds of profitability in farm and garden. Koch, Jaime Nov 1, 2009 1491
The art of promotion: a new mascot, a new language and key words push Wenatchee Valley to top of mind. Davis, Yvette Oct 1, 2009 1280
Do you have a sales prevention department in your company? Part I. Tehrani, Nadji Oct 1, 2009 856
Building better local marketers: enabling franchisees to translate national marketing strategy into local execution. Gombert, Pete Oct 1, 2009 1493
Value proposition must be current. Sep 28, 2009 350
Execution is essential to effective marketing. Sep 28, 2009 502
Is it real ... Or is it a mirage? Shoulberg, Warren Sep 1, 2009 558
The simple truth about marketing success. Sink, Chuck Aug 14, 2009 536
On differentiation and positioning: every company wants to be a peacock in the land of penguins but few companies know how to do it right! part I. Tehrani, Nadji Aug 1, 2009 665
Savvy solutions. Robinson, Tennille H. Brief article Jul 1, 2009 307
The squeeze: selling in tough times: you can sell your bank out of current hard times as long as you move proactively and have a focused game plan. Here are 10 steps to help you achieve this goal. Schneider, Jim Cover story Jul 1, 2009 2213
Maze: tips to optimize working with senior care suppliers. Willaman, Mark Jul 1, 2009 854
15 ways to keep your job. Tehrani, Rich Jul 1, 2009 1320
Tell more stories: that's the Record's goal. Harris, David Jul 1, 2009 683
Show them your strength. Libby, Bill Jun 1, 2009 776
The marketplace is outside. Scott, David Meerman Column Jun 1, 2009 826
It's all in the gift bag: items should showcase group and sponsors. Donohue, Michele May 15, 2009 1388
Adding flavor to the Caribbean marketing mix: simple, cost-effective strategies can help you reach the diverse audiences of the region. Nelson, Brevard May 1, 2009 1458
Ways to attract more sleep patients and increase referrals. Johnson, Duane May 1, 2009 1183
Physical distribution and channel management: a knowledge and capabilities perspective. Frazier, Gary L. Apr 1, 2009 9913
Forecasting the art market in the next 18 months: an exclusive audiocast of the live panel discussion at Artexpo New York. Brief article Apr 1, 2009 166
What did you change? A special economic stimulus series by ABN's Trusted Advisory Board. Smith, Cristi Apr 1, 2009 1456
Church marketing--concept and utility. Angheluta, Alin Valentin; Strambu-Dima, Andreea; Zaharia, Razvan Report Mar 22, 2009 9939
You know what they say ... floggers of these bons mots need a punch in the bouche. Lager, Marshall Editorial Mar 1, 2009 684
Olfactory assault. Mar 1, 2009 857
Why Snuggie sells. Karrh, Jim Feb 16, 2009 637
A warm greeting: getting your card line to market. Childs, Arcynta Ali Feb 1, 2009 529
Cyberwise. Donaldson, Sonya A. Brief article Feb 1, 2009 248
Simpler isn't always better. Garbellotto, Gianluca Feb 1, 2009 1000
Techniques for tough times: don't let the recession hamper your marketing efforts. Alter, Shannon Jan 1, 2009 452
Integrated Marketing Communication anticipating the 'age of engage'. Groom, Alyssa S. Essay Dec 1, 2008 16525
Delight customers with the magic experience: MAGIC stands for Make a Great Impression on Customer. To truly differentiate themselves, companies must focus on staging experiences that produce the moments of magic. Bin, Johnson Ong Chee Dec 1, 2008 1267
Selling VAs to baby boomers. Brief article Nov 17, 2008 155
'Auto' pursues inroads. Fritz, Ben Nov 10, 2008 629
Marketing techniques matter; It's not necessarily what you say but how you say it. Harrison, Todd Nov 1, 2008 1305
Subscribing to the New Century; The reigning arts-marketing philosophy still gets a lot right--but it's time for an update. Snead, David Nov 1, 2008 2470
Should I include a fee schedule in my promotional package? Milazzo, Vickie L. Brief article Oct 28, 2008 190
What's old is new again. Brief article Oct 27, 2008 263
Hitting a high note: when Sky Media needed to make employees feel more empowered and fulfilled, and improve team work, it turned them into pop stars. Elizabeth Eyre finds out how music has been the food of successful development for the company. Eyre, Elizabeth Oct 1, 2008 2125
Brand new boss: in the first of a new series examining how businesses processes can be applied to people development, Mike Barrett and Mark Simmonds look at how branding could improve one manager's performance. Barrett, Mike; Simmonds, Mark Column Oct 1, 2008 2778
Six principles for winning the sales growth challenge: advertising still has its place in a marketer's quiver, but four walls and neighborhood marketing techniques are waxing while the once-central importance of mass-media is waning. Feltenstein, Tom Oct 1, 2008 2023
Pitching the ultimate story: yours. Glickman, Elyse Oct 1, 2008 916
Security wrap gets message across where it counts most. Sep 29, 2008 563
I want to offer a coupon with my promotional package. How do I start? Milazzo, Vickie L. Brief article Sep 16, 2008 185
How do I market my CLNC[R] services to defense attorneys? Milazzo, Vickie L. Brief article Sep 2, 2008 202
When you need a helping hand: as marketers struggle to accomplish more work with fewer resources, some are using volunteer 'coordinators' to assist with campaign demands in the branch or other departments. Marlin, Brenda Cover story Sep 1, 2008 1587
Strategic differentiation: part one of a two-part column on institutional competition. Sevier, Robert A. Sep 1, 2008 1403
32 Principles of Modern Marketing part 3. Tehrani, Nadji Column Sep 1, 2008 1212
PR Newswire Makes Las Vegas Video/Photo Deal. Brief article Aug 12, 2008 129
Vision Quest: Charting the Course for Success. Mellgren, James Aug 1, 2008 2223
Want to build audience? think like a marketer. Christie, Carole Jun 22, 2008 745
Forget the 'elevator pitch'--work on your mantra. Nadillo, Rudy Jun 6, 2008 697
How to market during a recession. Brief article Jun 1, 2008 210
Learning from insurance sales. Wachtel, George Column Jun 1, 2008 430
Strike up the brand: cable nets reshape image to draw fresh viewers. Schneider, Michael; Adalian, Josef May 5, 2008 1190
Marketing: the big questions answered: how to increase the effectiveness of your marketing spending. Sevier, Robert A. May 1, 2008 1610

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