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Browse Market positioning topic

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1-19 out of 19 article(s)
Title Author Type Date Words
Sport Brand Positioning Strategies and Position-Congruity on Financial Performance. Lee, J. Lucy; Won, June; Farr, Donald G. Report Jun 1, 2020 7740
Exploring Emotional and Functional Positioning Strategies--A Case Study of Multi-National Brands Operating in Pakistan. Billah, Usamah Iyyaz; Khan, Mubbsher Munawar Business case study Jul 1, 2018 4072
The COO effect in the international brand positioning strategy. Volles, Barbara Kobuszewski; Hoeltgebaum, Marianne; da Silva, Halissa Odebrecht; Ghannad, Navid Report Sep 1, 2016 7365
Mood affects consumer inferences of marketers' scarcity claim as a sales tactic. Lee, Seung Yun; Oh, Sangdo; Jung, Sunho Report Aug 1, 2016 3912
Regional identity can add value to agricultural products. Christensen, Bradley C.; Kenney, Martin; Patton, Donald Report Apr 1, 2015 5389
How Coffee Went Global. Oct 30, 2012 943
Responsive and proactive market orientation and innovation success under market and technological turbulence. Bodlaj, Mateja; Coenders, Germa; Zabkar, Vesna Report Sep 1, 2012 10491
Running with the ball: 4 years in, CAA finds its footing in sports arena. Siegel, Tatiana; Kroll, Justin Jul 26, 2010 1513
What markets are right for hard-news and digest letters? Mar 15, 2010 981
Locally processed roasted-maize-based weaning foods fortified with legumes: factors affecting their availability and competitiveness in Accra, Ghana. Nagai, T.; Staatz, J.M.; Bernsten, R.H.; Sakyi-Dawson, E.O.; Annor, G.A. Report Dec 1, 2009 6850
Magic that endures: tips on how to maintain and reinforce your brand without spending big dollars. Loughhead, Bob Oct 1, 2009 2407
Seven signs the market is hardening. Stasi, Rick Brief article Jun 1, 2009 310
The role of involvement in sports and sport spectatorship in sponsor's brand use: the case of mountain dew and action sports sponsorship. Bennett, Gregg; Ferreira, Mauricio; Lee, Jaedeock; Polite, Fritz Report Mar 1, 2009 7403
Who knows Bobby Mo? Using intercollegiate athletics to build a university brand. Clark, John S.; Apostolopoulou, Artemisia; Branvold, Scott; Synowka, David Report Mar 1, 2009 5304
Assume your best position and the customers will follow. Gurau, Michael Nov 24, 2006 991
The suite smell of swag: showbizzers flip for freebies at gift lounges designed to please. Garrett, Diane Feb 21, 2005 998
The role of transactional versus relational data in IMC programs: bringing customer data together. Zahay, Debra; Peltier, James; Schultz, Don E.; Griffin, Abbie Mar 1, 2004 9389
Chapter 2 Meeting guest expectations through planning. Jan 1, 2000 22935
Chapter 4 Positioning the product. Jan 1, 2000 9000

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