| Title |
Author |
Type |
Date |
Words |
| How to adapt your PR strategy for COVID-19 outbreak. |
|
|
May 13, 2020 |
1728 |
| HOW TO GET PRESS: Tips for working with the media to promote your career. |
Mollot, Sabina |
|
Mar 11, 2020 |
1617 |
| THE ROBED TWEETER: TWO JUDGES' VIEWS ON PUBLIC ENGAGEMENT. |
Dillard, Stephen Louis A.; McCormack, Bridget Mary |
|
Sep 22, 2019 |
8230 |
| How to break into the UAE PR and Communications industry. |
|
|
Jul 21, 2019 |
1938 |
| Information Officers asked to adopt new trends, techniques for best PR. |
|
|
Oct 17, 2018 |
349 |
| Change of Heart: Aurora Officers' Efforts Prompt Sisters to Rethink Opinions About Police. |
Nelson, Christopher |
|
Dec 1, 2017 |
1756 |
| PR that drives BD: PR professionals are partnering with their business development counterparts to increase visibility, strengthen brands and elevate relationships. |
Taylor, Burton; Hughey, Eric |
|
Jul 1, 2017 |
1164 |
| Evaluation in PR through current methods and performance indicators. Future trends. |
Gurgu, Elena; Cociuban, Aristide |
Report |
Jul 1, 2017 |
7214 |
| Tips for getting press coverage from leading PR professionals: it's more than just sending a press release. |
Rajala, Liisa |
|
Aug 5, 2016 |
666 |
| Elegy for mediated dialogue: Shiva the destroyer and reclaiming our first principles. |
Kent, Michael L.; Theunissen, Petra |
Essay |
Aug 1, 2016 |
6846 |
| PR Manual Filled with Specific and Detailed "How To" Tips & Tricks. |
|
|
Aug 24, 2015 |
391 |
| U.S. Public Relations Preferences for free press reporting in Contrast with neo-authoritarian journalistic approaches. |
Schnell, Jim |
Report |
Apr 1, 2015 |
5856 |
| The new presidential propaganda: imagery of the chief executive is more tightly controlled and carefully considered than ever. |
Krainin, Todd |
|
Nov 1, 2014 |
653 |
| Flack Fumbles result in NFL and Walmart PR debacles: meanwhile, new public relations museum highlights successes, reminds how tough game is. |
Bart, Peter |
|
Sep 30, 2014 |
663 |
| Blair tells tyrant ruler how to gloss over a massacre; PR advice after the killing of unarmed protesters. |
|
|
Aug 25, 2014 |
378 |
| PR campaigns to pump up your lead generation: if you don't see growth through the efforts you are putting out, it may be time to change course. |
Gault, Sabina |
|
Jun 1, 2014 |
1157 |
| PR Tools and Techniques. |
|
|
Apr 30, 2014 |
418 |
| The 5 stages of PR grief: understanding how to navigate the five stages of grief can help you address a publicity problem--of any size --quickly and with a clear head. |
Halperin, Marj |
|
Oct 1, 2013 |
2251 |
| Better PR in the tasting room: a noted consultant shows how to maximize a winery's image and profits. |
Root, Craig |
|
May 1, 2012 |
3000 |
| Managing unexpected publics online: the challenge of targeting specific groups with the wide-reaching tool of the Internet. |
Brabham, Daren C. |
Report |
Apr 30, 2012 |
7381 |
| Social media and revenue management; where should the two meet? |
Varini, Kate; Sirsi, Pavan |
Report |
Apr 1, 2012 |
5204 |
| Strategic engagement of the science-business media. |
Gunn, Moira |
Report |
Apr 1, 2012 |
7246 |
| The corporate profit motive & questionable public relations practices during the lead-up to the Affordable Care Act. |
Maher, John N. |
|
Mar 22, 2012 |
17827 |
| Be seen as the local expert. |
|
|
Sep 2, 2011 |
384 |
| 3 Steps to take when things go wrong: key communication tactics ensure smooth sailing through crises. |
Alter, Shannon |
Brief article |
May 1, 2011 |
529 |
| Tips for working with the media in a crisis. |
Winans, Chris |
Brief article |
Nov 1, 2010 |
238 |
| The dos dont's of media relations: whether you have no contact with the media or your image needs refreshing, the following tips can help. |
Gibbs, Shea |
|
Oct 1, 2010 |
2752 |
| Traditional PR still going strong: social media is just a value-add. |
Lampert, Elizabeth |
|
Jul 1, 2010 |
981 |
| The evolution of reputation management: a successful reputation management program ensures that stakeholders are involved in co-creating the future through an "outside-in," systemic approach. |
Robinson, Heather |
|
Mar 1, 2010 |
963 |
| One part circus geek: picking the channels that will preserve your message. |
Rogers, Kate |
|
Feb 1, 2010 |
1224 |
| Above the fold: as print declines, rethink your media relations strategies to tap into new channels. |
Mastaglio, Linda; Brown, Robert; Freeman, Steve |
Cover story |
Jan 1, 2010 |
2615 |
| New school of thought: PR and marketing need to completely rethink their approach--from pitching to listening, from measuring eyeballs to measuring engagement, from PR-speak to the language of business. |
Paine, Katie Delahaye |
|
Nov 1, 2009 |
2123 |
| Maximize your visibility with a minimal budget. |
Guzikowski, Stefanie |
|
Apr 10, 2009 |
708 |
| Accentuating the Positive. |
Saba, Jennifer |
|
Mar 1, 2009 |
1567 |
| Discussing what can be done during Bush's final months: NCEW's State Department briefing reveals marketing of diplomacy. |
Gurwitz, Jonathan |
|
Jun 22, 2008 |
889 |
| My turn. |
Robinson, Elliott |
|
Mar 1, 2008 |
886 |
| Rescuing PR's reputation: multiple challenges have put public relations practitioners on the defensive--but there are ways to save the profession's credibility and integrity. |
Devin, Rita Marie |
|
Jul 1, 2007 |
1731 |
| Media authority: use the Internet to package yourself as a quotable expert. |
Dysart, Joe |
|
Jun 1, 2007 |
1030 |
| Your body guard. |
Solomon, Frank |
|
Jun 1, 2007 |
586 |
| The power of interest-based negotiations for public officials. |
Katz, Neil |
|
Apr 23, 2007 |
523 |
| MEDIA & MARKETING: How to handle company crisis; Elisabeth Lewis Jones, director of Liquid Public Relations, looks at the art of crisis management. |
|
|
Nov 13, 2006 |
503 |
| In a crisis, think before you speak. |
Fineman, Michael |
|
Dec 1, 2004 |
1048 |
| 5 simple strategies for answering--and heading off--school critics. |
|
|
Oct 1, 2004 |
338 |
| If you get slimed. |
Karrh, Jim |
|
Mar 15, 2004 |
710 |
| The inside line: tracking PR results: how to determine if your campaign is working. |
Dealey, Iana |
|
Oct 1, 2003 |
708 |
| Your business and the media. (On Marketing). |
Karrh, Jim |
|
Jul 7, 2003 |
708 |
| Avoid the 10 sins of press releases. (business corner). |
Fey, Lynn |
|
May 1, 2003 |
1323 |
| 'Guerrilla Publicity' trivializes the strategic role of public relations. (Bookmark). |
|
|
Apr 1, 2003 |
628 |
| Personality. |
|
|
Apr 1, 2003 |
655 |
| Celebrating the Celine machine: Las Vegas aspires to reinvent itself as a showbiz citadel rather than just a gaming mecca by mobilizing Celine Dion-style extravaganzas. (Inside Moves). |
Bart, Peter |
|
Mar 31, 2003 |
753 |
| Changing the image of an inner-city school. |
Zunino, Ben; Hill, George C. |
|
Mar 22, 2003 |
1707 |
| Personality. |
Gabor, Deb |
Interview |
Feb 1, 2003 |
655 |
| Protecting your brand through crisis communications. |
Krese, Christopher P. |
Column |
Jul 1, 2002 |
1071 |
| The Catholic Enron. (Media/Law). |
Jones, Ken |
|
Apr 1, 2002 |
1381 |
| New Jersey Pros give PR professionals the real story on pitching news items. (Chapter Higzhlight: SPJ New Jersey Pro Chapter). |
Overman, Stephanie |
Brief Article |
Mar 1, 2002 |
557 |
| Citizen Kraemer: How baxter international's chief Harry Kraemer learned to stop worrying and love sustainability. (Sustainability). |
Birchard, Bill |
|
Feb 1, 2002 |
2517 |
| Cultivating Relationships: The Key to a Successful Media Presence. |
Echevarria, Laura |
|
Jan 1, 2002 |
1334 |
| Having a relationship with client simplifies gift selection process. (Corporate Gifts & Event Planning Guide). |
Nelson, Katherine Thompson |
Brief Article |
Nov 1, 2001 |
667 |
| HOW TO GET FREE PUBLICITY. |
Moran, Michelle |
|
Aug 1, 2001 |
2565 |
| Revived City Brewing to offer tours. |
|
Brief Article |
Jul 23, 2001 |
514 |
| The genesis of public relations in British colonial practice. |
Smyth, Rosaleen |
|
Jun 22, 2001 |
6535 |
| Advocacy in action. |
Bush, Gail; Kwielford, Merrilee Andersen |
|
Jun 1, 2001 |
3264 |
| Think like a reader. |
Wylie, Ann |
|
Apr 1, 2001 |
1254 |
| Go around disaster, not through it. |
Stoff, Rick |
Brief Article |
Feb 1, 2001 |
791 |
| Public Relations and the Law in Crisis Mode: Texaco's Initial Reaction to Incriminating Tapes. |
Hoger, Elizabeth A.; Swem, Lisa L. |
|
Dec 22, 2000 |
10152 |
| Pointers. |
hiaring, philip e. |
Brief Article |
Dec 1, 2000 |
163 |
| Fine Tuning Your News Briefing. |
Staszak, Dennis D. |
|
Dec 1, 2000 |
1282 |
| Even Fleishman-Hillard couldn't help Firestone. |
Grodsky, Dawn |
|
Oct 1, 2000 |
1208 |
| Cut the jar gon: It has become a public relations nighmare leading to misinformation, disinformation and misunderstanding by journalists, customers and the public. |
Lowery, Joan |
|
Oct 1, 2000 |
2540 |
| LIGHTS, CAMERA. |
MURPHY, TODD |
|
Feb 1, 2000 |
1488 |
| Avoid Wrong Steps to Help Your Company Project Strong Image, Foster Credibility. |
Graham, John |
|
Dec 27, 1999 |
769 |
| When IN ROME... |
Ihator, Augustine |
|
Dec 1, 1999 |
1539 |
| THE CPA IN INDUSTRY. |
Haggerty, Deborah O. |
Brief Article |
Sep 1, 1999 |
921 |
| Image is everything. |
Donegan, Priscilla |
|
Jul 1, 1999 |
1037 |
| Creating a favorable business climate: corporations and radio broadcasting, 1934 to 1954. |
Fones-Wolf, Elizabeth |
|
Jun 22, 1999 |
14082 |
| Overcoming phood phobia: changing perceptions about bio-engineered products. |
Natz, Daryl |
|
Jun 1, 1999 |
1879 |
| THE EYE of the Beholder. |
Kingsley, Steve; Falco, John |
|
May 1, 1999 |
1772 |
| Handling the "PR": promoting your program to the press, students and parents. |
Hoch, David |
|
Mar 1, 1999 |
682 |
| BUILDING MEDIA RELATIONS: Cheap publicity. |
Ayres-Williams, Roz |
Brief Article |
Mar 1, 1999 |
522 |
| Crisis communication plans: poor predictors of excellent crisis public relations. |
Marra, Francis J. |
|
Dec 22, 1998 |
5882 |
| A strategic approach to managing crises. |
Burnett, John J. |
|
Dec 22, 1998 |
4796 |
| Persuasion sways coverage; Chicago efforts lured reporters at the Democratic Convention to stories about the city. |
Fitzgerald, Mark |
|
Sep 13, 1997 |
510 |
| Partnering with the community. |
Beyer, Leslie |
|
May 1, 1997 |
1631 |
| Launching a public relations program for your practice. |
Rogers, Stuart C. |
|
May 1, 1996 |
4553 |
| Database-driven PR. |
Morris-Lee, James |
Cover Story |
Mar 1, 1996 |
1534 |
| Issues management revisited: a tool that deserves another look. |
Gaunt, Philip; Ollenburger, Jeff |
|
Sep 22, 1995 |
5385 |
| Oral histories: the most overlooked public relations tool. |
Conti, Kris Delaplane |
|
Jun 1, 1995 |
942 |
| How to make your writing pop! |
Sidley, John David |
|
Jun 1, 1995 |
1229 |
| Respect comes with performance, not a title. |
Marken, G.A. |
|
Apr 1, 1995 |
1371 |
| Communicate: make your expertise known. |
Casavant, Richard; Elrod, Paul F., Jr.; Mayo, Charles M. |
|
Apr 1, 1995 |
2176 |
| Public relations: some sample plans. |
Walker, Larry |
Cover Story |
Mar 1, 1995 |
5445 |
| Launching a public relations campaign. |
Sullivan, Helen |
|
Feb 1, 1993 |
4332 |
| Shining in the spotlight. |
Skiados, Don |
|
Jan 1, 1993 |
2271 |
| Citizen complaint policy. |
Ross, Rickard A. |
|
Nov 1, 1992 |
951 |
| Working with the public: listening more is not listening better. |
Harwood, Richard C. |
|
Sep 21, 1992 |
964 |
| Congressional downtime. |
Chwat, John |
|
Dec 1, 1991 |
1202 |
| Becoming a consultant: ten tips to help you survive the transition. |
Cipalla, Rita |
|
Dec 1, 1991 |
1503 |
| Today's events produce tomorrow's communication issues. |
Coates, Joseph F. |
|
Jun 1, 1991 |
1932 |
| How to weather PR doldrums. |
Hinkle, Richard Paul |
|
Jun 1, 1991 |
2058 |
| Public relations = public awareness. |
Cappetta, Ann |
|
Dec 1, 1990 |
1303 |
| How do you develop pan-European communication? ... verrry carefully! |
Liss, Richard |
|
Aug 1, 1990 |
1527 |
| Build bridges with a multilingual speakers bureau. |
Sheldon, Keith A. |
|
Aug 1, 1990 |
1231 |
| Why editors put the fear of God in publicists. |
LoDestro, Michele |
|
Jul 1, 1990 |
2046 |
| The light touch ... how to use humor for business success. |
Kushner, Malcolm |
|
Jul 1, 1990 |
923 |
| Goodbye to the golden era of mass communication. |
Armstrong, John |
|
May 1, 1990 |
2498 |
| CEOs in the slammer or what to do while your boss does time. |
Taylor, Anne Marie |
|
May 1, 1990 |
3546 |
| PR bloopers. |
Garcia, Art |
|
May 1, 1990 |
2197 |
| PR pros find room at the top. |
Taylor, Anne Marie |
|
Apr 1, 1990 |
1961 |
| The Bunnies that roared. |
|
|
Apr 1, 1990 |
942 |
| The personal touch: a guide to media relations angling. |
DuPont, Stephen |
|
Jan 1, 1990 |
1440 |
| Inquiring (student) minds want to know. |
Grunig, Larissa A. |
|
Jan 1, 1990 |
2062 |
| The power of story in communication. |
Ward, John R. |
|
Dec 1, 1989 |
901 |
| Custom publishing: is it cost-effective? |
Allen, Gray |
|
Dec 1, 1989 |
1894 |
| Making the most of outside talent. |
Ditmars, Margaret E. |
|
Dec 1, 1989 |
887 |
| Read it and believe it. |
Parker, Robert A. |
|
Dec 1, 1989 |
1611 |
| 'Porpoising" - what does that mean? |
Mildon, Lloyd |
|
Dec 1, 1989 |
1258 |
| Video made our lab a star. |
Provine, Cheryl A. |
|
Jun 1, 1989 |
1547 |
| We'll try to cut out the bafflegab if you refrain from making us sound like Donald Duck. |
Spiers, Paul |
|
May 1, 1989 |
2623 |
| Getting personal with shoppers. |
Bishop, Willard R., Jr. |
|
Mar 1, 1986 |
915 |
