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Title Author Type Date Words
Surprise! Your new lawyer gig mandates marketing. Lavin, Carolyn May 9, 2019 960
How to reach people with better delivery. Brief article Jan 1, 2017 266
Model of market orientation of high-tech firms in Germany: validation study. Jangl, Patrik Report Sep 1, 2016 5402
What can Madonna, Cyndi & Michael do for you? Alter, Shannon Jan 1, 2016 512
Persuading buyers. Downey, Scott Column Jul 1, 2015 711
A sales force of one. Iannarino, Anthony Column Jul 1, 2015 1020
Millennials still mystify many. Cramer, Theresa Column Jul 1, 2015 697
Words at work. Brief article May 1, 2015 244
What's the best piece of business advice you've ever received? Santilli, Christopher Brief article May 1, 2015 200
Four ways to be globally relevant: adapting the right culture context and nuance can help bridge authenticity divides across worldwide markets. Gupta-Harrison, Shankar Mar 23, 2015 814
All-you-can-eat marketing. Motavalli, Jim Mar 1, 2015 1782
A importancia do marketing de relacionamento nas empresas. Estender, Antonio Carlos; Mendes, Galbert Gabriel Freitas; de Macedo, Daniela Luiza Jan 1, 2015 5350
Transforming customer connections. Mertz, Adam Nov 1, 2014 981
When compliance rules. Wachtel, George Nov 1, 2014 433
How are you positioning your marketing department for the future: below are excerpts from a recent online question-and-answer session conducted by marketers who participate in the aba marketing network's online community. Oct 1, 2014 1090
The question. Hirsch, Stewart; Meyers, Julie P. Column Jul 1, 2013 722
The once-a-century opportunity: from a marketer's perspective, the perfect 100th anniversary celebration involves creating events and activities that reflect the bank's brand--and also mirror the interests and demographics of customers. Albro, Walt Apr 1, 2013 1833
5 ways to increase lead generation value. van Hulle, Frans Apr 1, 2013 1007
Mapping the customer journey: are marketers taking the wrong approach? Paquin, Alain Mar 1, 2013 681
What the 2012 election can teach business about building relations. Hall, Robert Jan 1, 2013 1045
Say hello to the millennial Generation: millennials love to spend money and use mobile banking. But winning their loyalty is not easy. Here are a few suggestions for successfully marketing to this group, also known as Generation Y. Bleedorn, Gina Jan 1, 2013 1369
One way to reach millennials: through extensive data gathering. Shaw, Steven Jan 1, 2013 789
Make your financial comeback: meet two women who changed bad money habits--and changed their lives. Holmes, Tamara E. Column Jan 1, 2013 1549
The market is king: research and scholarship encounter the piracy paradigm. Dames, K. Matthew Jun 1, 2012 1376
Flavored coffee with a cause: Flavor & Fragrance Specialties aims to harness the generosity of flavored-coffee consumers to expand awareness of Grounds For Health and its sustainable health-care programs. Nichols, Jeff Jun 1, 2012 1138
Relational branding: welcoming informing, inviting. Hall, Robert Apr 1, 2012 1008
Boost your business: creative marketing ideas that won't break the bank. Spanos, Litsa Mar 1, 2012 1083
Biomarketing strategy and tactics 101: part I of III. Dogramatzis, Dimitris Report Jan 1, 2012 7557
Relevance of Ranganathan's laws of library science in library marketing. Bhatt, R.K. Report Jul 1, 2011 3391
Integrated management of marketing risk and efficiency/Integruotas marketingo rizikos ir efektyvumo valdymas. Rutkauskas, Aleksandras Vytautas; Ginevicius, Adomas Report Mar 1, 2011 5299
Marketing strategy process: quantitative analysis of the customers' satisfaction/Marketingo strategijos procesas: vartotoju pasitenkinimo kiekybine analize. Dudzeviciute, Gitana; Peleckiene, Valentina Report Dec 1, 2010 4293
Marketing how-to: one of the many problems gunsmiths face is getting the word out to the broken gun crowd there is a competent gunsmith in the area. How best to do this depends on a great many factors. Hunt, Arthur J., Sr. Oct 1, 2010 1677
Gaining insight: using the UK as an example, Andrew Forman, from Insight Research Group, discusses how companies can provide effective marketing strategies for their product portfolio in the increasingly fragmented, policy driven and pressurized marketplaces that their clients compete in. Forman, Andrew Report Sep 1, 2010 1668
Lunch pail lead generation: executing best practices: lead generation doesn't have to be complex or over-complicated. McNabb, Nate Jul 1, 2010 1483
Capitalizing on change: changes in marketing, including the joining of consumer's conversations through nontraditional media and personalized social media initiatives, can increase pharmaceutical, biopharmaceutical and life science companies' bottom-line. Yesterday's advertising and marketing methods do not work with consumers in today's economy. Salsburg, Greg Report Jul 1, 2010 937
Good promotional practices: how regulatory, marketing and sales can unite to improve content dissemination. Shaffer, Maureen A. Jul 1, 2010 522
When in Rome ... to successfully launch a speech system in Italy--or any other part of Europe--translations should be done at the local level. Klie, Leonard May 1, 2010 2990
Turning the business model in your law firm inside out: focus on effective Internal Marketing. Lowell, William E. Apr 1, 2010 1403
Q&A: savvy solutions. Robinson, Tennille M. Brief article Mar 1, 2010 267
LMA introduces its Core Competencies. Smith, Amy K.; McMullan, Thompson Mar 1, 2010 1931
About face: how "broadcast ready" is your team, your firm or your face? Roe, Jessica Feb 1, 2010 1292
5 pitfalls to avoid. Hart, Jane Feb 1, 2010 728
Your chatter matters: in the third article from the CIBA Vision Academy For Eyecare Excellence, 'Best Practice 10' business campaign, optometrist David Brett-Williams (pictured) explores how to maximise opportunities for communication to make better use of your existing patient base. Brett-Williams, David Jan 15, 2010 1468
Marketing makeover: P&A coin stays steady but spending spins in new directions. McClintock, Pamela Jan 4, 2010 2003
Deciphering the New Marketing Rules. Scott, David Meerman Jan 1, 2010 2002
Law firm marketing: from where to eternity. Durham, James A. Jan 1, 2010 1531
Optimizing bylined articles for business development: steps for using social media to generate inquires. Freedman, David M. Jan 1, 2010 1581
Brief 'Beach' party: marketing miscues hurt plays ... Rooney, David; Cox, Gordon Nov 9, 2009 942
... But they weren't the only factor. Rooney, David Nov 9, 2009 448
The question: our firm is making a big push to bring in more lateral partners with big books of business, but they haven't involved the marketing department much in the process. How can I convince our management to get us involved? Nov 1, 2009 678
Knockout branding techniques: former champ turned multi-venture entrepreneur hits the right target. Armstrong, Bridget N. Interview Oct 1, 2009 418
Dimensions of culture and marketing. Asser, Maarten Nijhoff Oct 1, 2009 1261
The new multi-polar world--what it means for law firm marketing. Dance, E. Leigh Oct 1, 2009 1142
Differentiate your firm with benefit-focused marketing. Cravatts, Richard L. Oct 1, 2009 1094
Why content matters on your Web site. Groner, Jonathan; Lindley, Liz Jul 1, 2009 1279
Protecting the house of Under Armour. Kraft, Patrick; Lee, Jason W. Case study Jun 1, 2009 3820
Will pickups pick up? Sluggish sales of completed films could continue, but prebuys might rev up the marketplace. Swart, Sharon May 11, 2009 397
Coin rolls down new roads: P&A finance is in high demand, but deals so far are scarce. Kaufman, Anthony May 11, 2009 687
Digitally distinguishing yourself in a downturn. Kaplan, Ari L. May 1, 2009 1180
Theaters test rock-it launches; B'way woos auds with new marketing ideas ... Cox, Gordon Apr 6, 2009 561
Device makers set ad principles. Anderson, Jane Brief article Apr 1, 2009 119
How to create a real Web 2.0 marketing mix. Eckart, Adam N. Apr 1, 2009 591
Ask the authorities--March 2009. Mar 1, 2009 797
Even smaller banks can compete by showing customers that they 'know them'. Mar 1, 2009 829
Sponsorships: your rights to realizing a profit. Hattenbach, Ellen Feb 1, 2009 1612
10 Tips on achieving marketing professionalism: what you need to know to earn respect from legal professionals. Mariam, Tom Feb 1, 2009 701
What to know for 2009. Karrh, Jim Jan 5, 2009 672
Marketing your practice in a recession. Fishman, Ross Jan 1, 2009 1202
Marketing communications in the twenty-first century. Salgovicova, Jarmila; Prajova, Vanesa Report Jan 1, 2009 1472
Tag lines that stick: here's how to create an effective brand summation line. How long should it be? Is it the same as your brand positioning? How often do you need to refresh it? Mathes, John Dec 1, 2008 1469
It all ads up: search engines offer an inexpensive Internet marketing tool. Calypso, Anthony Dec 1, 2008 669
We deserve better! If other departments do not appreciate you as much they should, you can take specific steps to enhance their perception of the worth of marketing. Marlin, Brenda Nov 1, 2008 1447
How to commit blunders: some of the old adages and beliefs about smart marketing are no longer valid. Continue these outdated practices only if you plan to fail! Thamara, Thomas Nov 1, 2008 1383
Hoyt changes title and company names. Oct 1, 2008 237
Logistics leverage. Bowersox, Donald J.; Mentzer, John T.; Speh, Thomas W. Report Sep 22, 2008 4942
Relationship marketing at law firms: four best practices. Swan, Wilbur Aug 1, 2008 1234
Rebrand new lateral partners to win clients, attract more talent and keep a seat at the executive table. Hellerman, John Apr 1, 2008 1242
The skills and attributes you need in your toolbox. Smuts, Jennifer; Usellis, Mark Apr 1, 2008 643
The Chief Marketing Officer's Dilemma; Companies change CMOs at the drop of a hat. Are they the victims of high expectations? Or are their employers failing to recognize what really drives the health of their brands? McEwen, William J. Mar 13, 2008 1221
Harness the power of cause marketing. Brief article Mar 1, 2008 278
Nontraditional radio a "prime mover" for most integrated campaigns. Brief article Mar 1, 2008 99
Marketing of library and information services and products in university libraries: a case study of Goa University Library. Madhusudhan, M. Mar 1, 2008 3284
Your strategy for 2008. Karrh, Jim Column Jan 21, 2008 676
Solving the problem of promoting distance library services. Wyss, Paul Alan Dec 1, 2007 3520
Packaging your invisible box. Bishop, Bill; Verstraete, Curtis Oct 29, 2007 1460
Talking to the trade: often, small budgets and the lack of staff hamper the effectiveness of a business to business (B2B) marketing team's efforts in generating exposure for their organisations and brands. Working with the trade press will offer a golden opportunity to achieve a flexible scope of goals with limited resources. Subramaniam, Siva; Ng, Marcus Oct 1, 2007 1631
Keys to reaching the new American marketplace. Sonderup, Laura Column Oct 1, 2007 664
The 5 secrets to attracting more affluent clients. Kinney, Derrick Jun 18, 2007 1746
Law firms slow to advertise: few in Arkansas following national trend toward marketing. Friedman, Mark Jun 4, 2007 1453
Get set to make your marketing work: Jackie Jarvis aims to start you thinking about the successful marketing of your business or department. Jarvis, Jackie Jun 1, 2007 906
Protecting your loyal customer base: protecting a customer base and generating loyalty forms a key part of firm strategy. It is essential to understand this process and take proactive steps to minimise the potential loss of key customers to competitors and seek opportunities to create customer returns. Robinson, Louise; Cahill, Daryll Jun 1, 2007 1234
Hints & tips: Jackie Jarvis provides some tips on successful marketing. Jarvis, Jackie Column May 1, 2007 548
Category management takes step forward, becomes CMAR. Apr 16, 2007 741
Marketing in the public sector: the final frontier: government agencies can use the four Ps--product, price, place, and promotion--and other marketing techniques to transform their communication with the public and improve their performance. Kotler, Philip; Lee, Nancy R. Mar 22, 2007 2766
Strategies and solutions for customer analytics. Mar 1, 2007 1031
A new marketing channel management strategy based on frequent subtree mining. Wang, Daoping; Gao, Peng Report Jan 1, 2007 3171
Marketing strategies for clinical trial recruitment and patient retention: behind every new medicine are the volunteers who take part in clinical research studies; however, the number of people who participate in clinical trials is quite small. This article details how product managers can help to build clinical trial awareness. Avitabile, David Dec 1, 2006 1971
Six principles for winning the sales growth challenge: advertising still has its place in a marketer's quiver, but four walls and neighborhood marketing techniques are waxing while the once-central importance of mass-media is waning. Feltenstein, Tom Dec 1, 2006 2023
Marketing methods. Manning, Sara Brief article Dec 1, 2006 310
What's price got to do with it? Steidtman, Carl Nov 1, 2006 749
AlCiS Health Inc. Oct 30, 2006 554
Breaking away: this marketing vet says supermarket execs need to look outside the industry for new ideas on creating messages and measuring their effectiveness. McTaggart, Jenny Oct 15, 2006 2151
Who really "Moves the Needle?" How to focus resources on the most important payer accounts. Lanzone, Tony Oct 1, 2006 1745
New slice on marketing. Schley, Stewart Column Sep 1, 2006 764
Managing prospective franchisee leads: technology can be used to manage contacts, build relationships and get results. Baron, Paul B. Aug 1, 2006 2163
A thousand words will betray consumer trust: overcommunication and spin can have the opposite of a marketer's intended effect. Sebor, Jessica Jul 1, 2006 547
Logos a-gogo: the private sector's involvement in sport, the arts, charities and even community projects is increasing apace, writes Camilla Berens. But how can companies ensure that they achieve an acceptable return on their sponsorship deals? Berens, Camilla Jul 1, 2006 2286
The do's and don'ts of marketing: marketers fall into many traps in the quest for understanding their customers. Kitzmiller, Greg Jun 1, 2006 1026
Precision selling. (Sales and Marketing Insights from Purdue University. Downey, W. David May 1, 2006 697
Integrated marketing: the new "traditional" advertising? Green, Mark May 1, 2006 820
What clients are expecting from their agencies. Kelley, Daniel May 1, 2006 2090
Do what your competitors cannot: customer-origination strategies. Skari, Lars May 1, 2006 1024
Comprehensive brand integration, franchising's secret to marketing success. Bauer, Rhonda Apr 1, 2006 1944
Boards must measure marketing effectiveness: it is surprising how many boards don't regularly see even the most basic marketing data. Do you know what the top three or four success metrics are for your company's marketing initiatives? Quelch, John; McGovern, Gail Mar 22, 2006 2532
Preparing a marketing plan. Jan 1, 2006 1484
Embedded ads can push ethical line. Boulger, Matt Jan 1, 2006 760
Can IMC make channels come alive? Woodard, Bob Editorial Dec 1, 2005 430
Marketing to your employees. Kirk, Ronald Oct 1, 2005 650
Preparing a marketing plan. Oct 1, 2005 1324
Preparing a marketing plan. Oct 1, 2005 1332
Marketing for the small business. Oct 1, 2005 1503
It's time to give research more respect. Nieuwstraten, Dave May 1, 2005 604
Use marketing: as your competitive edge. Brown, Rachel May 1, 2005 2107
Measuring marketing. Jude, Jane May 1, 2005 1342
Advertising your unique selling proposition. Kutcher, Kevin May 1, 2005 1668
Meet your most expensive salesperson. Raphel, Murray Feb 1, 2005 1350
Identity crisis: independent agents must make their brands known to grow their businesses. Bowers, Barbara Feb 1, 2005 2429
Reviving retail brands. Epstein, Alan Jan 9, 2005 712
Border crossing: is there a difference between marketing to U.S. vs. Canadian producers? Anderson, Robynne M. Jan 1, 2005 1998
Explore the art of consultative selling: get comfortable with nonmanipulative selling. Flanagan, Patrick J. Jan 1, 2005 2338
Tourism and ecology. Grgona, J. Technical report Jan 1, 2005 2053
Above the noise: a well-defined marketing plan can set you apart from the competition. Berman, Sharon Dec 1, 2004 1706
The secrets of retail magicians, part elua. Sigall, Bob Oct 1, 2004 398
To our readers and supporters from the new editor. Plummer, Joseph T. Editorial Sep 1, 2004 823
Brand logic: a business case for communications. Gregory, James R.; McNaughton, Lawrence Sep 1, 2004 2337
How the pursuit of ROMI is changing marketing management. Cook, William A.; Talluri, Vijay S. Sep 1, 2004 6121
Broker sharing secrets of effective marketing. Jul 14, 2004 300
Marketing tools emerge as comprehensive solutions. Picarille, Lisa Jul 1, 2004 320
Winning small: insurers that pressure agencies to increase their books of business may be initiating their own demise. Burand, Chris Jun 1, 2004 907
IMC as theory and as a poststructural set of practices and discourses: a continuously evolving paradigm shift. Gould, Stephen J. Mar 1, 2004 3158
Retailers are foaming at the mouth! Marcovitz, Marshall Feb 1, 2004 1380
Generating leads at franchise expos: generating leads at an exposition takes careful preparation and planning. Foley, Tony Jan 1, 2004 1073
1 Overview of hospitality sales. Jan 1, 2004 2120
2 Prospecting and preapproach. Jan 1, 2004 6563
14 Revenue management and price negotiation. Jan 1, 2004 7440
Spectra spotlight: non-yogurt shakes and drinks. Brief Article Aug 1, 2003 126
Rise above the competition with a USP: a well-defined "unique selling proposition" will help your gallery find a distinctive niche. Raphel, Murray Aug 1, 2003 1196
Seafood and the art of display: adding a little creative pizzazz to your display case can lure new customers and keep sales afloat. (Super Market Fresh Food Business). Bavota, Michael F. Jul 1, 2003 1013
What's the rush? Hurrying to market may not give companies the advantage over the long term. (Strategy Sketchbook). Kitzmiller, Greg Jul 1, 2003 975
The Tabletop Department. (Category Manager Q&A). Moran, Michelle Column Jun 1, 2003 1676
'Wal-Mart-proofing' the store: picking the right target customers and points of differentiation can keep a retailer sailing smoothly through water where Wal-Mart doesn't want to swim. (Competitive Strategies). Turock, Art Company Profile May 1, 2003 1987
Refocusing your tabletop department. (Tabletop Series, Part II). Moran, Michelle Apr 1, 2003 3414
Developing a 'feact-based' marketing plan: this article provides a framework for preparing a "grounded in the facts" strategy to mobilize your foundry toward new action on the marketing front. (The market-driven foundry - Part II). Bake, Ruben Mar 1, 2003 3027
Show more work in less time with portfolio books; no room to display an entire body of work? Put it in a book. (Photo focus: portfolio books). Seiling, Susan Jan 1, 2003 1820
Chapter 1 Introduction to training. Professional standards Jan 1, 2003 4921
Survival: can branding save your organization? Woodall, Katherine Dec 1, 2002 1821
Marketing, an essential item in your business planning. (Getting Down to Business). McCarter, Judy Column Nov 1, 2002 1156
Five steps to a higher profile: put yourself in the limelight by becoming a published author. (Career Intelligence). Tribe, Jennifer Oct 1, 2002 772
Targeted marketing with value propositions: leadership is all in the image. (Business Strategies). Scholey, Cam Oct 1, 2002 1727
How creative! (actually, how creative?). (Marketing Matters). Cony, Steve Sep 1, 2002 1196
How to choose the right investment for your supply chain. (Assessment). Culbert, Bruce D. May 1, 2002 3955
Business intelligence: how accountants bring value to the marketing function. Fordham, David R.; Riordan, Diane A.; Riordan, Michael P. Cover Story May 1, 2002 2407
Code red! a 7-point crash course in crisis marketing management from the guy who wrote the book. Caponigro, Jeffrey R Apr 1, 2002 986
Display, presentation are critical: some chains have opted for a highly defined, departmentalized, store-within-a-store approach. (Bath & Body). Feb 11, 2002 605
Know Your Numbers. TROLLINGER, STEVE Statistical Data Included Nov 1, 2001 1252
Graphically recession proof. MILLER, MARILYN Brief Article Jul 18, 2001 718
The Power of Niche Marketing. Lawrence, Kevin Mar 22, 2001 1132
Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment [**]. Mathwick, Charla; Rigdon, Edward; Malhotra, Naresh Statistical Data Included Mar 22, 2001 7954
Do models of vertical strategic interaction for national and store brands meet the market test? Cotterill, Ronald W.; Putsis, Jr., William P. Statistical Data Included Mar 22, 2001 13344
Coupon response in services. Taylor, Gail Ayala Statistical Data Included Mar 22, 2001 5762
Chapter Two The caterer and the client. Jan 1, 2001 8843
Marketing plans: 10 TIPS TO MAKE IT HAPPEN. Pophal, Linda Oct 1, 2000 1740
Practical Products in Spotlight. Brief Article Sep 4, 2000 488
Profitable communication. Aquila, August J. Jun 1, 2000 1597
Using known patterns in image data to determine brand positioning. Romaniuk, Jenni; Sharp, Byron Mar 22, 2000 4544
Chapter 21 The retail flower shop. Hunter, Norah T. Jan 1, 2000 10055
Chapter 9 Sales and meeting planning. Weissinger, Suzanne Stewart Jan 1, 2000 3610
Chapter 10 Accommodations: references and ratings. Weissinger, Suzanne Stewart Jan 1, 2000 2498
Chapter 1 Understanding marketing and sales. Jan 1, 2000 8234
Chapter 2 Analyzing the travel product. Jan 1, 2000 5724
Chapter 6 Implementing the marketing plan. Jan 1, 2000 8835
Chapter 8 Identifying the seller. Brief article Jan 1, 2000 9742
Chase Your Leads, Not Your Tail. Tourtellott, Richard Oct 1, 1999 1388
Marketing in 3-D. Court, David; French, Thomas D.; MoGuire, Tim I.; Partington, Michael Statistical Data Included Sep 22, 1999 4064
Rethinking retailers' fees. Stanton, John Aug 1, 1999 1018
War games. Maynard, Roberta Aug 1, 1999 2799
It's time to stop crying. Weinstein, Steve Jul 1, 1999 5656
Back to basics. Evans, R.E. Blake Jul 1, 1999 2249
The missing link in frequent buyer programs. Raphel, Neil Jul 1, 1999 1023
Locals mostly. Paiva, Derek Jul 1, 1999 1305
Thomson Moves Gale Group In Site 2 to Intelligence Data. Quint, Barbara Jul 1, 1999 754
100 best TV commercials. Kanner, Bernice Jun 1, 1999 3591
Canandaigua's premium wine shopping list. Walker, Larry Jun 1, 1999 1232
Checkin' out the spice at Navarro Vineyards. Hinkle, Richard Paul Jun 1, 1999 2220
Marketing Challenges in the 21st Century. Maqsood, Azra Jun 1, 1999 2157
This thing called marketing. Wilkinson, Roderick May 1, 1999 1557
Internet tactics raise concern. Weiss, Lois Apr 7, 1999 2296
Learning from experts. Hewitt, Janet Reilley Apr 1, 1999 1283
The blind spot in Korea's overseas marketing. Burns, Donald Mar 1, 1999 1229
Holistic marketing. Mack, Charles S. Feb 1, 1999 2476
Strategic underpin marketing efforts. Kanicki, David P. Feb 1, 1999 1884
One message, one voice.... Friesen, Pat Feb 1, 1999 747
Dynamic pricing strategies for maximizing customer satisfaction. Friedman, Hershey H.; Lewis, Barbara Jo Jan 1, 1999 2617
Birth of a salesman. Gray, Carol Lippert Jan 1, 1999 1286
Decision enabling in the communications industry: using data warehousing technology. MacDonald, Michael Dec 22, 1998 1346
ANYTHING GOES BASICS SELL, BUT FASHION ITEMS, TRENDY MERCHANDISE ARE KEY. Kehoe, Ann-Margaret Dec 14, 1998 590
The truth is tricky business. Matthews, Ryan Column Dec 1, 1998 685
The new consumer will change your rules. Kiernan, Patrick Column Dec 1, 1998 634
The impact of customer satisfaction. Marcus, Dan Dec 1, 1998 851
Now that you saved it, how will you spend it? Pehanich, Mike Editorial Nov 1, 1998 548
BRIGHT FUTORIAN AHEAD? INDUSTRY CEO THINKS SO. Wray, Kimberley Oct 19, 1998 826
Vince Manze's must see TV is NBC after TV. Oct 1, 1998 1291
Leapfrogging traditional ways. Moore, Joe; Saelens, John F. Industry Overview Oct 1, 1998 2650
CEO'S TOUT ONE-TO-ONE MARKETING. Wray, Kimberley Sep 28, 1998 762
CEO SUMMIT SEMINAR EXPLORES CATEGORY MANAGEMENT. Thau, Barbara Sep 28, 1998 625
Fall handgun profits. Boyles, Carolee Company Profile Sep 1, 1998 1190
CEO SUMMIT TO ASSESS CATEGORY MANAGEMENT. Bernard, Sharyn Aug 10, 1998 709
Making your way through the business media maze. Miller, Kent; Mummert, Hallie Cover Story Aug 1, 1998 2123
VERTICALS TREADING LIGHTLY: SENSITIVITY RULES FOR RETAILER/VENDORS ON TOP 200 LIST. Werner, Holly M. Jul 20, 1998 1049
CROSS-MERCHANDISING: EXECUTION IS THE KEY. Meyer, Nancy Jul 13, 1998 503
DOLLARS AND SENSORY EXCITEMENT. Meyer, Nancy Jul 13, 1998 484
REACHING, TEACHING CONSUMERS. Meyer, Nancy Jul 13, 1998 688
AS TRADITIONAL ROLES CRUMBLE, THE INDUSTRY REGROUPS. Meyer, Nancy Jul 6, 1998 488
Firearms training can boost your profits and customer base. Ayoob, Massad Jun 1, 1998 1173
Light recoiling ammo ideal for women. Parsons, Lisa Jun 1, 1998 998
Self defense: maximizing the market. Ayoob, Massad Jun 1, 1998 2271
ONE-TO-ONE MARKETING: TARGETING YOUR CUSTOMER. Silberg, Lurie May 11, 1998 539
How to conduct a successful in-store promotional event. Sykes, Claire May 1, 1998 1352
Telephone terror. Siewruk, Tami L. May 1, 1998 1845
Changing the game. Diamond, Kathy May 1, 1998 459
DESTINATION FURNITURE. Tisch, Carol Apr 27, 1998 354
BEEMER'S RX FOR RETAIL. Wray, Kimberley Apr 13, 1998 603
Relationship marketing - the emperor in used clothes. Petrof, John V. Mar 1, 1998 2348
Encouraging a revolution. Mahoney, Ann I. Mar 1, 1998 1666
Experience-dependent information diffusion and product quality. Kamp. Brad Jan 1, 1998 6624
Alignment and strategic change: a challenge for marketing and human resources. Cobb, J.C.; Samuels, C.J.; Sexton, M.W. Jan 1, 1998 7015
Sears to roll out the great indoors. Kehoe, Ann-Margaret Brief Article Dec 1, 1997 361
Managing meat for profit. Ceithaml, Lisa Dec 1, 1997 1277
Markets of a single customer: exploiting conceptual developments in market segmentation. Kara, Ali; Kaynak, Erdener Nov 1, 1997 8815
Implementing a plan. Poulos, Nick Oct 1, 1997 2358
Marketing research tells us much. Jordan, Debra J. Sep 1, 1997 1450
Messianic eschatology: some redemptive reflections on marketing and the benefits of a process approach. Murray, John A.; O'Driscoll, Aidan Sep 1, 1997 5841
Loyalty marketing: boom or bust? Schmid, Jack Cover Story Aug 1, 1997 1246
Finding your best customers: your database can tell you who they are ... and how to keep them. Post, Carol Cover Story Aug 1, 1997 1610
Earning loyalty on the phone: 4 steps to building telemarketing programs that boost the bottom line. Schmid, Jack Cover Story Aug 1, 1997 668
Ansell communicates effectively with condom users. Jun 23, 1997 991
Drug chains' strategy stresses broader role. Werner Holly M. Jun 23, 1997 860
More irons, but harder to sell; variety makes merchandising a greater challenge. Bernard, Sharyn Jun 23, 1997 1494
If Nike can "just do it," why can't we? Court, David C.; Freeling, Anthony; Leiter, Mark G.; Parsons, Andrew J. Jun 22, 1997 4135
The real impact of Internet advertising. Cartellieri, Caroline; Parsons, Andrew J.; Rao, Varsha; Zeisser, Michael P. Jun 22, 1997 6941
What leading banks are learning about big databases and marketing. Adolf, Ruediger; Grant-Thompson, Stacey; Harrington, Wendy; Singer, Marc Jun 22, 1997 1979
Formulating a strategic marketing mix for quantity surveyors. Pheng Low Sui; Ming Kok Hui Jun 1, 1997 5456
We can do that. Trembly, Ara C. Buyers Guide May 5, 1997 465
You gotta have "IT" in gadgets. Werner, Holly M. Buyers Guide May 5, 1997 579
Good vibrations. McLoughlin, Bill Buyers Guide May 5, 1997 597
Entrepreneurial pricing: the Cinderella of marketing strategy. Pitt, Leyland F.; Berthon, Pierre R.; Morris, Michael H. May 1, 1997 1089
New information and communication technologies for market development. Ancel, Bernard; Borgeon, Michel Apr 1, 1997 3416
'Focus on ultimate consumer.' (former chief executive of Bradlees, Mark Cohen, talked about marketing strategies at the Impact Housewares Conference) Schwartz, Donna Boyle Mar 24, 1997 728
Understanding the consumer. Mar 24, 1997 1002
Process improvement through marketing variance analysis. Weber, Mary Margaret; Dodd, James L.; Wood, Robert E.; Wolk, Harry I. Mar 22, 1997 4498
Grab their attention with eye-popping displays. Boyles-Sprenkel, Carolee Column Mar 1, 1997 1122
The cutting edge: carve out handsome profits in this ever-growing industry. Huntington, Roy Mar 1, 1997 1474
Conceptualizing the global marketplace: marketing strategy implications. Hu, Michael Y.; Griffith, David A. Feb 1, 1997 3717
Understanding our industry future. Mason, Bob Industry Overview Jan 1, 1997 5699
How to get your ammunition sales. Stewart, Cal Jan 1, 1997 2294
Setting value, not price. Leszinski, Ralf; Marn, Michael V. Jan 1, 1997 6162
Net gain: expanding markets through virtual communities. Hagel, John, III; Armstrong, Arthur G. Jan 1, 1997 5172
European category management: look before you leap. Freedman, Peter M.; Reyner, Michael; Tochtermann, Thomas Jan 1, 1997 2670
Differentiating members. Mahoney, Ann I. Cover Story Nov 1, 1996 3661
A case study in virtual marketing. Oliveri, Ann Oct 1, 1996 471
Organizing for digital marketing. Persons, Andrew J.; Seisser, Michael; Waitman, Robert Sep 22, 1996 2248
Defining category management. Stadler, Kevin Column Jul 8, 1996 632
"Selling" professional services: a practical approach. Ferguson, Clifford J. Jul 1, 1996 3180
Relationship marketing: strategic and tactical implications. Gronroos, Christian May 1, 1996 6777
Reengineering marketing. Thomas, Claude A.; Dunn, Dan T., Jr. Mar 22, 1996 6055
The use and development of marketing information systems in Queensland, Australia. Buttery, Alan; Tamaschke, Rick Mar 1, 1996 4127
Confirmatory compositional approaches to the development of product spaces. Vandenbosch, Mark B. Mar 1, 1996 8341
Speaking of beer: a primer for wholesalers, sales staffs and anyone else who doesn't want to get left out in the cold in the changing beer business. Glaser, Gregg Jan 29, 1996 2881
Marketing information systems for consumer products companies: a management overview. O'Brien, Terrence V.; Schoenbachler, Denise D.; Gordon, Geoffrey L. Dec 22, 1995 6631
Consumer behavior in global markets: the A-B-C-D paradigm and its application to eastern Europe and the Third World. Raju, P.S. Dec 22, 1995 9705
Road to riches. Herron, Melissa Dec 1, 1995 821
Successful marketing for appraisers: a four-question approach. Williams, Stephen G. Oct 1, 1995 4496
Micromarketing: a dream with strings attached. Mathews, Ryan Aug 1, 1995 991
Marketing as a management style. Longenecker, Clinton O.; Meade, William K., II Jul 1, 1995 4406
Iced tea makers prepare to pour it on. Kuhn, Mary Ellen May 1, 1995 2359
Reinventing logistics. May 1, 1995 1209
Divide and conquer: follow the leaders but don't follow them everywhere. Teets, John W. Apr 1, 1995 1658
Marketing writing for technical products. King, Janice Feb 1, 1995 2608
Strategic marketing decisions and core earnings performance: responding to earnings-related reductions in marketing expenditures. Tucci, Louis A.; Tucker, James J., III Jan 1, 1995 6320
What are we doing right? Aquila, August J. Brief Article Jul 1, 1994 300
A marketer's guide to Clausewitz: lessons for winning market share. Parks, Bill; Pharr, Steven W.; Lockeman, Bradley D. Jul 1, 1994 4129
How to market specialized care. Molloy, George E. Apr 1, 1994 2233
Profiling the successful marketing manager. Warden, T. Jerry Apr 1, 1994 800
Market orientation, customer value, and superior performance. Slater, Stanley F.; Narver, John C. Mar 1, 1994 3848
You can market steel. Schorsch, Louis L. Jan 1, 1994 2937
Cataloging all that's good. Kight, Pat Jan 1, 1994 831
To market, to market. Jan 1, 1994 492
The art & science of back-end marketing. Hennerberg, Gary Cover Story Jan 1, 1994 1638
Never stop loving your customers! Mummert, Hallie Jan 1, 1994 1667
ID the tire kickers. Burke, Michael J. Jan 1, 1994 1057

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