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Metacafe Expands U.S. Executive Team & Operations.

World's Largest Independent Video Site Keeps Pace with Rapid Growth in American Viewership, Producer Rewards Program and Media Partnerships

PALO ALTO, Calif. -- Metacafe, the world's largest independent video site, today announced that it has expanded its team with several new key executive hires. The company, which has headquarters in Palo Alto, California, has also opened an office in New York City to better serve its advertisers and media partners.

The announcement follows two months after the introduction of Metacafe's Producer Rewards program that pays video creators $5 for every 1,000 views of their short video on the Metacafe site. In November 2006, Metacafe also announced a content partnership with Bochco Media and the addition of Hollywood powerhouse Steven Bochco to the Metacafe advisory board.

Metacafe attracts a global audience of more than 16 million unique viewers consuming 450 million page views every month (comScore, November 2006). The Metacafe audience grew more than 500% from January through December last year. Metacafe is the only video site to mine the collective wisdom of its viewers to filter and surface the most entertaining content, making it the best place on the web to watch and distribute great short video content.

"About two months ago, Metacafe launched into the US with our innovative Producer Rewards program that allows video creators to reach a wide audience and profit from their best work," said Metacafe founder and CEO Arik Czerniak. "Since then, we've seen tremendous uptake from viewers and creators who consider Metacafe a great online entertainment destination, not just another video sharing site. Our new executives bring decades of experience in media, marketing, and digital entertainment to support this perspective and ensure that we continue to deliver the most engaging content on the web."

In addition to Mr. Czerniak, co-founder and Chief Product Officer Eyal Hertzog, and General Manager Ido Safruti, Metacafe's executive team now includes:

Mort Greenberg, Vice President of Sales

Mort Greenberg brings nearly 15 years of sales and business development experience in traditional and new media to his new role as vice president of sales at Metacafe. Mr. Greenberg will be responsible for global revenue strategy, including staffing a team to serve the needs of marketers in North America.

Most recently, Mr. Greenberg served as Vice President of Media Sales Strategy and Development for IAC Advertising Solutions, an operating business of IAC/InterActiveCorp (IACI). Prior to this role, Mr. Greenberg was Vice President of Client Services and Ad Operations for IAC Advertising Solutions.

Before IAC's acquisition of Ask Jeeves in 2005, Mr. Greenberg served as Director of National Sales and Client Services at Ask Jeeves. Prior to Ask Jeeves, Mr. Greenberg was part of the start-up sales teams at in 1996, and in 2000. Mr. Greenberg started his career in traditional media holding sales positions with Blair Television and Capital Cities / ABC Publishing Group.

Allyson Campa, Vice President of Marketing

Allyson Campa is a leading marketing and technology expert with 20 years experience who has built several Internet startups into profitable, market-driven companies. In her role as Vice President of Marketing at Metacafe, Ms. Campa will focus on growing the site's creative base of video creators, as well as expanding its vibrant worldwide community.

Ms. Campa served as founder and CEO of Bravanta Inc., a leading provider of online incentive and recognition programs, from 1998 to 2001. Since Bravanta's acquisition by Workstream Inc., Ms. Campa has held interim marketing roles at leading consumer technology companies such as Intuit and Yahoo!. Prior to starting Bravanta, Ms. Campa was Vice President and General Manager at MySoftware Company where she helped build a loyal following of 5 million customers and helped the business grow from startup to public company.

Bud Colligan, Executive Chairman

As executive chairman of Metacafe, technology industry veteran Bud Colligan will play a key role in defining overall strategy for Metacafe and its path to continued market leadership. Mr. Colligan co-founded Macromedia in 1992 through a merger of Authorware and Macromind-Paracomp. Mr. Colligan headed Authorware as President and CEO from 1989-1992. At Macromedia, Mr. Colligan served as CEO from 1992 to 1997 (taking the company public on NASDAQ in December, 1993), and as Chairman until 1998. Prior to Macromedia, Mr. Colligan worked at Apple Computer's Macintosh Division, where he assisted in the launch and development of the ground-breaking Macintosh personal computer. He later headed Apple's higher education marketing. Currently, Mr. Colligan focuses on software investments at Accel Partners, which he joined in 1998.

About Metacafe

Metacafe is the world's largest independent video site based on global traffic and total page views. Metacafe is the only site that mines the collective wisdom of its audience to filter and surface the most entertaining videos, making it the best place to both watch and distribute high quality and entertaining video content. For more information, please visit
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Publication:Business Wire
Article Type:Company overview
Date:Jan 17, 2007
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