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Mesa Beverage Co., Inc.

The Mesa Beverage Co., Inc., of Sacramento, CA, has announced a partnership between the Sacramento River Cats and Mesa suppliers Miller Brewing Co., Labatt USA and Heineken USA and. These three companies will now serve as the exclusive beer sponsors of the Triple A Baseball River Cats at Raley Field. (Left to right, above) Mark Herculson, vice president of Mesa Beverage, Inc.; Patrick Connors, vice president, marketing. Liquid Investment; art Savage, president of the Sacramento River Cats and Tom Glick, vice president of sales and marketing for the River Cats. "We are excited to join the River Cats in bringing professional baseball back to the Sacramento Area," said Patrick Connors, vice president of marketing. "We look forward to extending our relationship with the team throughout the community and with our retail partners. The River Cats will be a significant marketing plank for Miller. Tecate and Heineken this year and in the years to come."
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Title Annotation:announces partnership
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1U9CA
Date:Jun 5, 2000
Previous Article:Shiner B.A.S.H.
Next Article:Donnie Spence new Miller c-store director.

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