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Merz expands lineup with night scar cream.

GREENSBORO, N.C. -- Merz North America is expanding its lineup of scar and stretch mark treatment products with the launch of Mederma PM Intensive Overnight Scar Cream, the first and only scar cream formulated to work at night, when skin naturally regenerates faster,

Mederma PM is formulated with Tripeptol, a skin-nourishing complex with peptides, collagen and antioxidants that complements skin's nighttime activity to promote healthy-looking skin, and is clinically shown to improve the overall appearance, size, color and texture of scars.

"Nighttime skin care is a concept consumers know and respond well to because they understand that skin is more active and reparative at night," says Merz director of O-T-C marketing Jessica Wright. "We are excited to be the first brand in the category to provide an effective, overnight scar treatment--essentially, a night cream for scars."

Mederma is the No. 1 doctor-and pharmacist-recommended brand for scars, according to the company, which adds that the brand is also the market share leader in dollar and unit sales for the retail scar category.

Merz's other Mederma scar care products include Mederma Advanced Scar Gel, the first and only once daily scar gel clinically shown to reduce the overall appearance of scars; Mederma Scar Cream Plus SPF 30, which helps prevent sunburn while helping to improve the appearance of scars; and Mederma For Kids, a nontoxic and nonstaining gel that delivers safe, effective scar therapy in a greaseless, easy-to-use formulation just for children.

The brand's family of products also includes Mederma Stretch Marks Therapy, a product clinically shown to improve the appearance of stretch marks. Its nourishing cream combines a unique blend of ingredients, including the proprietary botanical extract Cepalin and hyaluronic acid.

In a clinical study, 80% of participants reported visible improvement in the overall appearance of their stretch marks after using Mederma Stretch Marks Therapy as directed.

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Title Annotation:SUPPLY SIDE
Publication:MMR
Date:Apr 21, 2014
Words:306
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