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Merial and Boehringer Ingelheim Vetmedica Inc. announce a partnership between the Merial Surehealth Calf Preconditioning Program and IMI Global, an industry leader in technology solutions.

Merial and Boehringer Ingelheim Vetmedica Inc. announce a partnership between the MERIAL SUREHEALTH Calf Preconditioning Program and IMI Global, an industry leader in technology solutions. IMI's program, US Verified Supply Verified, is available as a data management system for producers looking to source- and age-verify cattle enrolled in the SUREHEALTH Calf Preconditioning Program.

Dr. Van Ricketts, director of MERIAL SUREHEALTH and corporate accounts, says this addition to the SUREHEALTH Calf Preconditioning Program gives cattle producers another marketing advantage. "By partnering with IMI, we hope to help producers prepare their cattle for a global market-place," Ricketts says. "Source and age verification is the next step for progressive cow-calf producers who already see the benefit of adding value to their cattle by using a quality calf preconditioning program such as SUREHEALTH."
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Title Annotation:MARKETING NEWS
Publication:Agri Marketing
Geographic Code:1USA
Date:Apr 1, 2006
Words:129
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