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Merchant Gourmet tomatoes fresh sealed appeal.

Merchant Gourmet has repackaged its Original Sun Dried Tomatoes to further its appeal with the cook from scratch crowd. The brand's top selling tomato product will now be sold in re-sealable pouches.

The new packaging will improve the product's quality and appearance, both in the pack and on the shelves. It will also encourage consumers to use the tomatoes as an everyday ingredient, to flavour a wide range of meals rather than just one recipe.

This is the latest in a number of Merchant Gourmet products to be transferred to the pouch format--a move that has resulted in a significant rise in sales and positive customer feedback.

Clive Moxham, Sales & Marketing Director at Merchant Gourmet, said: "Merchant Gourmet is changing. We're focussing on our customers more than we've ever done before and sales are rising as a result.

For those with less time to spare, Merchant Gourmet also offer a range of products which can be enjoyed on the go or straight from the pack, such as Ready to Eat Slow Roasted Tomatoes and Sun Dried Tomatoes in Oil.

Contact Merchant Gourmet on tel 0207 635 4096 or visit
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Title Annotation:Packaging
Publication:Food Trade Review
Article Type:Brief article
Geographic Code:4EUUK
Date:Apr 1, 2010
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