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Men underestimate cancer danger.

MEN are severely underestimating the impact of deadly prostate cancer despite it being the cancer they are most likely to get, according to a study.

Research by Everyman found that three in five men surveyed in Newcastle underestimated the number of prostate cancer deaths, with nearly a quarter believing the figure was 10 times lower than the actual figure.

One in five men thought the number was four times lower than it is, while 17% misjudged the death rate by half. Only 17% were aware that prostate cancer, the number two cancer killer of British men, is the cause of over 10,000 deaths every year in the UK - this equates to one man every hour.

Professor Colin Cooper, head of the ICR's Everyman Centre, Europe's only dedicated male cancer research centre, said: "We started the Everyman campaign 13 years ago to address the lack of funding and research into prostate and testicular cancers. Since then prostate cancer deaths have fallen by 10%."

Everyman ambassadors include Piers Morgan, Dermot O'Leary and testicular cancer survivor Charley Boorman.

Piers Morgan, pictured, said: "I take my fair share of flack for being outspoken but when it comes to matters of health I don't think you can ever shout loud enough. Too many men refuse to speak up when it comes to their health and wellbeing."
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Publication:Evening Chronicle (Newcastle, England)
Date:May 29, 2010
Words:222
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