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Memorex Relocates Headquarters to the City of Cerritos; Los Angeles Suburb Becomes Home to the Number One Brand in CD/DVD Media With Celebration and Commitment to the Community.

It's not just business as usual today, as the Cerritos Towne Center officially becomes the site for the new headquarters of Memorex Products, Inc. At a ribbon-cutting ceremony beginning at 11:30 a.m., City of Cerritos Mayor Gloria A. Kappe and Memorex President and CEO Michael Golacinski will usher in a new era for the number one brand in optical media, officially opening the new Memorex headquarters.

"The Cerritos Towne Center is an ideal location for Memorex to continue growing our industry-leading lines in digital media, optical storage, flash memory cards and drives, and computer accessories," Golacinski said. "Several of our key retail customers have stores located right here, in the Center, and many of our other business partners are close by, so we're very excited about that. We're also looking forward to partnering with the community to truly make Cerritos our home."

Memorex has demonstrated its commitment to the City of Cerritos with a Platinum-level donation to the Friends of the Cerritos Center for the Performing Arts (CCPA) and a partnership with the ABC Unified School District. The Friends of the CCPA is a non-profit 501(c)(3) organization dedicated to promoting and enhancing the appreciation of the performing arts through education. The ABC Unified School District serves Cerritos, as well as the surrounding communities of Artesia and Hawaiian Gardens, and portions of Lakewood, Long Beach and Norwalk.

"Memorex is a trusted, recognized brand throughout the world, and we're thrilled to welcome the Company to our City," said Mayor Kappe. "The addition of the Memorex headquarters to the City of Cerritos is a great milestone for our community, demonstrating our charge to be at the cutting edge of new development and technology."

Cerritos became the nation's largest Wi-Fi hotspot earlier this year when it activated a wireless broadband network for the City's 50,000 residents and businesses. Wi-Fi, or Wireless Fidelity, uses the 802.11 standard to allow data to travel at speeds up to 11 MB per second.

Memorex selected the new building in the heart of the City of Cerritos for its proximity to where most employees live, as well as for its burgeoning retail and restaurant environment. Several of Memorex's largest distribution partners like Wal-Mart, Best Buy and OfficeMax have retail stores adjacent to Memorex at the Cerritos Towne Center. Memorex was previously headquartered 10 miles north in Santa Fe Springs, Calif.

Memorex was granted naming rights to the new building, at 17777 Center Court Drive, and occupies its top floor. The new phone number is 562-653-2800.

Is it live or is it Memorex? Memorex Products, Inc. is the industry sales and marketing leader of digital media, optical storage, media accessories and computer input devices. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is a dominant brand in CD and DVD media, optical drives, Flash memory, Flash drives and computer accessories. Memorex is headquartered in Cerritos, Calif. For more information on Memorex Products, Inc. or its products, please call 562-653-2800, or visit the company's Web site at http://www.memorex.com/ .

Memorex and the Memorex logo are trademarks of Hanny Magnetics (B.V.I.) Ltd.

All other trademarks and registered trademarks are the property of their respective companies.

CONTACT: Jamie Ernst, +1-310-795-9587, jernst@brodeur.com, or Chris Walker, +1-602-808-1170, cwalker@brodeur.com, both of Brodeur Worldwide, for Memorex

Web site: http://www.memorex.com/
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Publication:PR Newswire
Geographic Code:1USA
Date:Feb 23, 2004
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