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Melitta Continues Its 'Coffee World Expansion' in Florida; First Coffee World to Open in Orlando

CLEARWATER, Fla., Nov. 22 /PRNewswire/ -- Melitta continues its aggressive Coffee World expansion in Florida by announcing the opening of a new location in Orlando. Coffee World will be open to the public as of November 26, 1996. The official grand opening and ribbon-cutting is scheduled for December 4, 1996.

Located at the Belz International Designer Center, Melitta's Coffee World is an approximately 2,000-square-foot shop, featuring freshly made gourmet coffees and bakery items for in-store consumption. Melitta's complete line of products, including its patented coffee filters, coffeemakers and both ground and whole bean varieties of flavored and best-selling coffees from around the world, will also be sold for take-home enjoyment. Its well-trained baristas in each Coffee World shop are dedicated to delivering a coffee experience attuned to the individual need of each coffee lover.

The Orlando Coffee World is the twelfth store to open its doors since Melitta entered the booming coffee shop market in the spring of 1995. Today, Melitta has Coffee World stores operating in Pennsylvania, in downtown Philadelphia, King of Prussia, and Wayne; in New Jersey in Marlton and Camden; and in Florida in Clearwater, Largo and Palm Harbor.

"We're excited about the opening of our first Coffee World shop in the Orlando area. We are continuing to look for new Coffee World sites and potential partnerships," said Jim Thompson, Vice President and General Manager of Coffee World. "Melitta made a commitment to the Florida area when it moved its North American headquarters and filter paper production to Clearwater and we sincerely hope that our Coffee World business endeavors will also be viewed as an asset to the Florida economy."

Coffee World is a division of Melitta North America, the only company that manufactures and markets a complete line of coffeemakers, coffee filters, premium and gourmet coffees and accessories. For further information call Barbara Hausner at 813-524-4803.

SOURCE Melitta North America
 -0- 11/22/96

/CONTACT: Barbara Hausner of Melitta NA, 813-524-4803/

CO: Melitta North America ST: Florida IN: RST REA SU:

MZ-MK -- PHF015 -- 5820 11/22/96 12:00 EST
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Publication:PR Newswire
Date:Nov 22, 1996
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