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Mega sour candy range Brain Blasterz.

Brain Blasterz was the first own-brand range to be developed by Europe's leading licensed character confectionary company, Bon Bon Buddies, Since its launch in 2011 it is now sold in more than 20 countries across Europe and the Middle East.

Initially Brain Blasterz was launched to the market with the mega sour 'Candy Container' but following its popularity, the range has been expanded to sixteen products available in a variety of flavours.

Chris Howarth, Managing Director of Blackwood-based Bon Bon Buddies, said: "We are very proud of our Brain Blasterz brand. The face of the brand, 'Brainz', has already created a community feel online encouraging consumers to get involved with the challenge of eating the mega sour sweets.

Aimed at consumers aged eight to 13 years old, Brain Blasterz has a strong presence across Europe and the Middle East, including the UK, the Nordics and UAE. Total annual sales for the brand in 2013-2014 were up 14 percent year-on-year in the UK, and 142 percent year-on-year in Finland, a particularly strong territory for Brain Blasterz.

Chris added: "We saw an opportunity to create a new exciting brand for kids, having seen the growth in popularity of sour confectionery. Our understanding of the market, existing relationships and sourcing capabilities enabled us to move quickly to build a strong position in the category."

Brain Blasterz are available from wholesalers and convenience stores, as well as a number of Tesco, Morrisons and Wilkinsons stores. The confectionery is also available from online retailers, including Amazon and Party Delights.

Some of the candy in the Brain Blasterz range includes Gum Stick, Sour Powder, Brain Bitz and Brain Cellz, alongside the original Candy Container.

Since the launch of Brain Blasterz, Bon Bon Buddies has developed two more own-brand ranges, space-themed Nanobytes in 2013 and, in January 2014, The Bon Bon Buddies. Own-brand products now account for 4% of the company's business, and it hopes to grow this to 15% by 2018.

Contact Bon Bon Buddies on tel 01495 241600 or wait

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Title Annotation:NEW PRODUCTS
Comment:Mega sour candy range Brain Blasterz.(NEW PRODUCTS)
Publication:Food Trade Review
Date:Aug 1, 2014
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