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Medscape, Inc. Strengthens Sales, Marketing and Product Development Operations to Reflect Company Expansion Into Multiple Sites; Martin, Drezner and Smith Given Expanded Roles.

Health/Medical Writers

NEW YORK--(BW HealthWire)--Feb. 10, 2000

Medscape, Inc. (NASDAQ NM:MSCP), the leading provider of authoritative health and medical information on the Internet since 1995, said today that it has consolidated and strengthened its sales, marketing and product development operations to keep pace with the Company's recent expansion from a single professional healthcare site to a network of multiple sites providing targeted content and services to all key healthcare audiences. Earlier today, Medscape announced the launch of Medscape Europe to accelerate its international expansion in the face of rising global demand for Web-based health information and services.

Medscape President and CEO Paul Sheils said the Company is making the following executive changes:

- Alex Martin, formerly Vice President of Sales &Client Marketing

for the,, professional site, has

been appointed Senior Vice President, Sales and Marketing, with

responsibility for those functions throughout Medscape, including

its CBSHealthWatch by Medscape,,

consumer site launched late last year. The Company's separate

professional and consumer sales and marketing organizations are

being consolidated into a single team under Martin and he will

report directly to Sheils.

- Medscape, Inc. Executive Vice President and Director Jeffrey L.

Drezner, MD, PhD, will assume an expanded strategic role

regarding advertising and sponsorship sales to pharmaceutical

companies across the Medscape network, and focus heavily on

strategic transactions in addition to his continuing work with

Medscape's Board of Directors.

- Stephen E. Smith, formerly Vice President, Knowledge Applications

&Design, is taking on expanded responsibilities as Vice

President of a newly created Product Development group charged

with streamlining and accelerating Medscape's strategic product

development process and further enhancing the design and

functionality of Medscape's sites. Reporting to him are these

departments: Knowledge Applications &Design, Strategic Program

Development, Consumer Project Management, Consumer and

Professional Programming Applications, and the Project Management

Office. Smith reports to Medscape Editor in Chief George D.

Lundberg, MD, as do the heads of the respective Professional and

Consumer Editorial Operations, Executive Editors Bill Silberg and

Marnie LaVigne, PhD.

&uot;With today's announcement, we are `turbocharging' our organization to manage the competitive landscape before us,&uot; Sheils said in making the announcement. &uot;Medscape has expanded from a single site launched in 1995 to today's network of multiple sites reaching every key healthcare audience. This new organizational structure will go far in helping our Company to meet and exceed expectations on a number of strategic fronts. We're especially pleased that our extraordinary depth of talent allows us to promote from within the senior executives and staff members needed to accomplish our goals. Alex, Jeff and Steve have been integral to Medscape's current success and based on their strong track records to date, we have high hopes for their teams under this new organization.&uot;

Meg Walsh, President of Medscape's Consumer Division since March 1999, is leaving the Company to become CEO of, a leading site for cancer information on the Web. Sheils noted Walsh's accomplishments during her tenure with the Company. &uot;Meg spearheaded the development and launch of CBSHealthWatch by Medscape in only six months. In the process, she helped to amass the industry's most talented, creative and industrious team of consumer editorial, sales, marketing, production and technical professionals. She leaves behind an extraordinary group of people to carry our strategies forward under the new organization. We understand her ongoing desire for new challenges and wish her much happiness as she moves on to the next phase of a very dynamic career in healthcare. We look forward to working closely with Meg in her new role on possible joint business partnerships.&uot;

Martin joined Medscape in 1997 following a number of years in pharmaceutical industry product management, sales finance and business development. He has extensive pharmaceutical industry relationships and has been responsible for recruiting most of the sales team. Martin's prior experience includes eight years in Product Management with SmithKline Beecham, where he was Worldwide Product Manager for Diabetes Products before he came to Medscape. At SmithKline, he helped develop, launch, sell, and market several major pharmaceuticals, including Tagamet, the industry's first billion-dollar drug. Martin holds a bachelor's degree from Cornell University and an MBA from Harvard University.

Drezner came to Medscape in October 1998 upon the acquisition of the company he founded, Healthcare Communications Group LLC. That firm developed one of the Internet's first online continuing medical education programs and summaries of next-day medial conferences. He was previously Vice President of Clinical Programs at Homedco, Inc. and founded a second company, Integrated Care Systems, Inc., an HIV-focused, alternate-site healthcare delivery firm. Also a practicing physician for 14 years, Drezner holds a bachelor's degree from the University of California at Berkeley, an MD degree from the University of Southern California School of Medicine and a PhD from the Southern California Psychoanalytic Institute.

Smith is Medscape's founding editor -- one of the original team from SCP Communications, a large medical publisher that designed and launched the site in 1995. He led Medscape's editorial team until early last year, when Lundberg joined Medscape as Editor in Chief. Smith, a physician assistant, left practice in 1984 to join SCP. There he served as an editor, and later manager, of many of the company's print publications, while developing electronic and multimedia education programs for physicians. Smith holds a bachelor's degree in medicine from University of Oklahoma.


Medscape, Inc. (NASDAQ NM: MSCP), the leading provider of authoritative health and medical information on the Internet since 1995, currently operates two primary healthcare Web sites.,, provides comprehensive, authoritative and timely medical information and interactive programs to physicians, allied healthcare professionals and consumers, and includes the following specialty sites and pages: Medscape Japan,, Medscape General Medicine, or MedGenMed,, believed to be the first and only peer-reviewed online general medical journal; Medical Office Management,, Medscape Nursing,; Medscape Pharmacology,, for pharmacists; Medscape Med Students,; and Today on Medscape,, featuring the latest health and medical news. As of December 31, 1999, had more than 1.7 million registered members worldwide, including over 280,000 registered as physicians, 860,000 registered as allied health professionals and 630,000 registered as consumers worldwide.

The Company also operates CBSHealthWatch by Medscape,, the recently launched consumer site designed to help families and individuals make better informed healthcare decisions and to simplify management of their healthcare needs. Developed jointly with CBS Corporation, the site provides personalized, authoritative medical content written for the consumer, access to professional content on and interactive personal health management tools, such as health diaries. CBS and the CBS eye device are registered trademarks of CBS Broadcasting Inc.
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Geographic Code:1USA
Date:Feb 10, 2000
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