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Media agency scoops top design honour; MEDIA.

Byline: Jo Blakemore? 0191 201 6440 ?

ANORTH East media agency has been recognised as one of the country's top 50 of its kind. Guerilla, which has offices in Newcastle and London, was chosen for the accolade by leading marketing publication The Drum.

Its independent Design 100 survey is the authoritative guide to the UK's top design agencies and Guerilla is the only agency from the North East to make it in to the top 100.

Managing director James Allen said: "We are delighted to be recognised as one of the top 100 design agencies in the UK.

"While we are the only agency from the North East to be listed within the top 100, it does help to draw attention to the vast creative talent that can be found across our region."

As well as highlighting the country's best design agencies, the Design 100 list includes a financial poll, as well as a client poll and peer review.

Guerilla, based in Newcastle city centre, has grown to sales of PS2m since being launched 11 years ago tomorrow.

It provides a full range of marketing and communications solutions, from TV commercials through website and branding to digital strategy.

Its 20 members of staff have been swelled by three new recruits - a web designer, project manager and PR director - as it looks to grow not just nationally, but internationally, setting its sights on mainland Europe.

Guerilla also has ambitions to penetrate the Scandinavian market, operating with its client, pharmaceutical giant the Phoenix Group, in Sweden, Norway and Denmark.

In addition to the Design 100, Guerilla has also been nominated in the Drum Marketing awards for Global Brand Strategy of the Year for the creation of the Benu brand, developed for Phoenix group.

A further nomination is for New Product/Service Launch Strategy of the Year for the En-gage digital signage solution, which is now seen in more than 500 retail outlets.

And Guerilla's campaign for client Dentist Direct has also been shortlisted as a finalist for Best Press Campaign at the 2013 Roses awards, which will be announced o in Manchester on May 2.

We are delighted to be recognised as one of the top 100 design agencies in the UK


'AMBITIONS' James Allen, md of Guerilla
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Title Annotation:Business
Publication:The Journal (Newcastle, England)
Geographic Code:4EUUK
Date:Apr 22, 2013
Previous Article:POINT TO POINT.

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