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Media Station develops "Disney's Animated Storybook: The Lion King" for Disney Interactive.

ANN ARBOR, Mich.--(BUSINESS WIRE)--Dec. 7, 1994--Media Station, producers and designers of interactive CD-ROM entertainment, have developed "Disney's Animated Storybook: The Lion King" for Disney Interactive.

The program will initially be released on CD-ROM for Microsoft Windows (Intel MPC platforms) and a Macintosh multimedia platform on CD-ROM is scheduled for early 1995.

"Our work with Disney Interactive on `Disney's Animated Storybook: The Lion King' has brought together the best talent available in the interactive development industry," said David Gregory, president and chief executive officer of Media Station.

"The magical experience of Disney's storytelling and character development have worked very well with our expertise in developing multimedia products that incorporate our technical capabilities, music composition and artistic talents."

Both companies worked together to create more than 12,000 frames of digital animation, and 300 music and vocal assets using digital composition tools. The animation staff at Media Station includes cell animators with more than 30 years of commercial experience and digital animators skilled in both 2D and 3D animation techniques, as well as specialized digital tools.

Gregory and staff composers at Media Station have traditional orchestration and arrangement experience, in addition to digital music composition including editing, mixing and synchronizing sound effects and music.

For "Disney's Animated Storybook: The Lion King," Media Station engineers used proprietary tools including a playback engine that achieves high quality playback of large animations from CD-ROM.

They also utilized WinToon in the title, a software component Media Station developed for Microsoft Corp. which improves the performance of large animations running in Windows. WinToon reduces the amount of data actually required for larger animation playback, and provides exceptional performance even on lower-end PCs.

Steve Fields, vice president of multimedia at Disney Interactive said: "`Disney's Animated Storybook: The Lion King' combines Media Station's new playback engine technology with the magic of a Disney animated film in an interactive storybook. Together we've developed an exceptional product that children will enjoy for hours."

Media Station differentiates itself from other interactive storybook developers by using larger animation with a complete palette of 256 colors per screen -- as compared to the average title which uses a palette of 256 colors throughout the entire title.

Additional proprietary strategic software technologies Media Station utilizes to facilitate the creation and playback of multimedia includes an integrated package of software tools that enable the user to create and playback high quality interactive media titles; and an Interactive Media File Script, a high level, cross-platform language used to describe the functionality and behavior of an interactive media title.

Also used is Title Compiler, software that compiles the Interactive Media File Script media assets and the playback run time module. Conversion and compression tools, designed to improve playback performance, and Asset Management System for scalable production round out the tools used by Media Station's engineering staff.

Disney Interactive, a subsidiary of The Walt Disney Company, is a developer, publisher and licenser of interactive family entertainment software. Established in 1988, the company is the worldwide distributor of its entertainment, edutainment, creativity and productivity products.

Media Station designs and produces interactive CD-ROM entertainment for kids and their parents. Media Station develops titles that feature exceptional graphics through use of proprietary playback engine technology for animation, fully scored music throughout and custom-designed sound effects.

The company has established content and technology partnerships with Philips Interactive Media of America, HarperCollins Interactive, Microsoft Corp. and Disney Interactive. Media Station, a privately held company, was founded in 1989 and has headquarters in Ann Arbor.

CONTACT: Manning, Selvage & Lee

Christine Bock or Sara Rosales, 818/509-1840
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Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 
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Publication:Business Wire
Date:Dec 7, 1994
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