Printer Friendly

Mealtime versatility. (Marketing: products, packs, promotions).

Contemporary chip and potato products will be high on autumn and winter menus according to McCain.

The frozen potato speciality producer is rolling out Chunky Wedges -- a plainer version of Savoury Wedges -- from next week and it is backing both variants with a six-week heavy-weight TV campaign.

Two ads, called Sofa and Stairs, break on November 5.

Other activity has included rebranding Stringfellows as Crispy French Fries -- to communicate the product characteristics more clearly -- and offering 750g packs across the McCain range at a special promotional price of 99p.

Joyce Jesson, contemporary fries product manager, said McCain aimed to offer consumers more mealtime versatility.

COPYRIGHT 2001 William Reed Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:McCain's potato products
Comment:Mealtime versatility. (Marketing: products, packs, promotions).(McCain's potato products)
Article Type:Brief Article
Geographic Code:4EUUK
Date:Oct 27, 2001
Previous Article:Cakes: out of the tin and into a lunchbox: new products and packaging have caught the attention of younger consumers and snackers who want to have...
Next Article:Kellogg's caramel first takes both cereal and bar routes. (Marketing: products, packs, promotions).

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters