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McKenzie River has reached settlement.

The McKenzie River Corp., the San Francisco marketer of St. Ides Malt Liquor, has agreed to pay $50,000 in fines after the company's ad for the brew was questioned by New York State Attorney General Robert Abrams.

Abrams cited St. Ides radio commercials that suggested that the product would increase "male virility and sexual prowess."

The attorney general also noted the ads seemed to advocate underage consumption and touted St. Ides alcohol content.

A spokesperson for McKenzie River said advertising for St. Ides has been changed, but admitted no wrongdoing by settling.
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Title Annotation:McKenzie River Corp. pays fine for questionable advertisement
Publication:Modern Brewery Age
Date:Mar 9, 1992
Words:93
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