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Browse McEwen, William J.

1-13 out of 13 article(s)
Title Type Date Words
The People's Republic of Wireless; China is leaping forward dramatically into the wireless age. But a lot of the action is happening where you'd least expect it. Statistical data Jan 12, 2011 1249
Your Brand Is in Their Hands; How your employees can make -- or break -- a brand relationship. Reprint Apr 15, 2010 1539
Is Loyalty Dead? In this grueling economic environment, it's certainly endangered. But maybe loyalty has always been an illusion. Nov 19, 2009 1208
Planning for the "New Normal"; Some things will change, and some things won't. But one thing's for certain: the consumer is now in charge. Jun 9, 2009 1549
A Failure to Communicate; Amid a frenzy of recession-driven cost cutting, here's one area where companies should increase budgets: creating dialogue with customers. Mar 19, 2009 1329
Your Roots Are Showing; It's not enough to tell people you've changed. Brands such as KFC and Wal-Mart may encounter a credibility gap between what they say and what they do. Jan 28, 2009 1215
Don't Cut Corners With Your Customers; To maintain profits, businesses are looking for ways to reduce costs. But shortchanging the customer experience may cause long-term problems. Oct 9, 2008 1422
How to Rejuvenate Your Brand; Changing a brand promise involves a lot more than altering your advertising. Sep 11, 2008 1359
When the Going Gets Tough; Companies around the globe are struggling with the challenges of marketing during tough economic times. What strategies work best -- and why? Survey Jul 10, 2008 1494
The Chief Marketing Officer's Dilemma; Companies change CMOs at the drop of a hat. Are they the victims of high expectations? Or are their employers failing to recognize what really drives the health of their brands? Mar 13, 2008 1221
Whatever Happened to the "Service Station"? In their efforts to cut costs, companies in gasoline retailing -- and plenty of other industries -- are minimizing human interaction. Does this self-service approach risk turning their brands into commodities? Dec 13, 2007 1200
Show Them Some Love; Too many marketers fail to recognize that relationships are reciprocal. If you don't give, you won't get. Apr 12, 2007 1275
Did Advertisers Lose the Super Bowl? Companies should expect a lot more from $2.6 million than a smile from the viewers and a temporary bump in brand awareness. Feb 8, 2007 1241

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