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McDONALD'S INTRODUCES THE McGRILLED CHICKEN SANDWICH: A GREAT NEW CHICKEN CHOICE

 OAK BROOK, Ill., Oct. 15 /PRNewswire/ -- Why will chicken lovers nationwide be crossing the road to McDonald's this fall? To try the new McGrilled Chicken Sandwich -- a new menu item with a deliciously different taste.
 Available at all McDonald's restaurant nationwide by mid-October, the new McGrilled Chicken Sandwich features a juicy marinated skinless chicken breast filet with crispy lettuce, a tomato slice, Monterey Jack cheese, slivered sweet red onions, and a special tangy herb sauce all served on a toasted bakery roll. The sandwich's high quality ingredients have resulted in a product that has shown outstanding taste preference among consumers in head-to-head testing against competitive grilled chicken sandwiches.
 "We wanted a grilled chicken sandwich with a distinctively different taste," said Ed Rensi, president of McDonald's U.S.A. "We believe the new McGrilled Chicken Sandwich provides our customers with the taste they've been waiting for."
 The new McGrilled Chicken Sandwich joins Chicken McNuggets, the McChicken Sandwich and Chunky Chicken Salad to provide a broader base of customers with a complete variety of chicken menu choices. It will be supported by national TV and radio advertising created by Leo Burnet/Chicago.
 "We are delighted to be able to offer our customers a great tasting new chicken option at a value price," said Rensi. "The introduction of the new McGrilled Chicken Sandwich give more consumers more reasons to choose McDonald's."
 McDonald's is the leading foodservice retailer in the global consumer marketplace, with more than 13,000 restaurants in 68 countries. About 80 percent of McDonald's restaurant businesses are locally owned and operated by independent entrepreneurs.
 -0- 10/15/93
 /CONTACT: Rebecca Caruso of McDonald's, 708-575-3678; or Todd Winking of Golin/Harris Communications, 312-836-7139/
 (MCD)


CO: McDonald's Corp. ST: Illinois IN: LEI SU: PDT

TS -- NY024 -- 2670 10/15/93 10:43 EDT
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Publication:PR Newswire
Date:Oct 15, 1993
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