Printer Friendly Reaches Out to TIME Magazine Readers With Innovative Advertising Insertion Campaign.

4.1 Million Mouse Pads Will be Distributed Inside the June 26th

Issue of TIME Magazine

SUNNYVALE, Calif., June 19 /PRNewswire/ -- (Nasdaq: MCAF), the leading global Internet Application Service Provider (ASP) of online PC security and management services, today announced that it has partnered with number one news weekly TIME magazine to become the first company to insert a mouse pad into a multi-million subscription consumer publication.

Using Microthin(TM) technology to create the mouse pad, and 120 Advertising have produced 4.1 million environmentally friendly mouse pads for insertion into TIME's June 26th issue. Microthin, a leading manufacturer of mouse pads, incorporated environmentally conscious processes into the production, using plastic sheets and UV inks, which do not contain any solvents or toxic agents.

Each mouse pad echoes's current advertising campaign with strong corporate branding beside visually captivating and colorful natural imagery.

"With over a million visitors a day during recent virus outbreaks, has established itself as a safe harbor in what can be a rough storm," said Patti Dock, vice-president of marketing, "But our goal is to continuously broaden consumer awareness of our mission: to secure and protect our customers' digital assets. Partnering with Microthin and TIME Magazine enables to effectively do just that."

TIME Magazine and 120 Advertising presented the idea to in late 1999. The messaging and complex technical delivery of this first-time usage required significant strategic and production time.

"Early adopters of technology quickly grasped the value of moving their PC security and management tools to an online delivery model," said Katie Wagner, account supervisor, 120 Advertising. "With the potential to reach 4.1 million mainstream readers, and place our message in front of them while actually using their computers, the mouse pads speak to our broader target of 'all PC users' at a time when security is front of mind."

"TIME is thrilled to offer this technology and to work with and 120 Advertising for the debut of this mouse pad promotion," said Ed McCarrick, publisher of TIME. "This particular idea seemed attractive to us because it offered a new and innovative way of reaching out to customers, incorporated an interesting new technology, offered a product that people can use and was visually stimulating. We think our readers will really appreciate and use this piece."


Headquartered in Sunnyvale, California, Corporation is a leading global Application Service Provider (ASP) redefining how software is developed, delivered and experienced by PC users at home and at work. The company delivers software benefits through an Internet browser, eliminating the need to install, configure and manage the technology on a local PC or network. hosts software application services on its vast technology infrastructure and provides these services to users online through its Web site regularly has more than 350,000 unique visitors each day and has signed up more than 350,000 unique paid subscribers to date. For more information, contact at 408-992-8100 or visit .

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. These statements are subject to the "safe harbor" created by those sections.'s actual results for future periods could differ materially from those contained in these forward-looking statements. We refer you to the risk factors described in's IPO Prospectus, annual report on Form 10-K and quarterly report on Form 10-Q filed with the Securities and Exchange Commission for a detailed description of risks that could cause actual results to differ materially from our forward looking statements.
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Publication:PR Newswire
Geographic Code:1USA
Date:Jun 19, 2000
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