Printer Friendly

Mayors to converge on Sault during NOBA.

Branding Northern Ontario is one of the main issues northern mayors and reeves will focus on during an upcoming mayors' luncheon in Sault Ste. Marie this month.

In what Sault Mayor John Rowswell describes as a "fun exercise," political leaders will spend the facilitated event at the Water Tower Inn on Oct. 7 creating a flag for Northern Ontario. The brainstorming session is a locally organized addendum to the Northern Ontario Business Awards, taking place in the Sault on the evening of Oct. 7.

"Let's get the ball rolling on the creation of a new brand," says Rowswell. "What do we want to be known for in Northern Ontario?"

Branding the region with an updated image for residents, tourists, incoming investors, businesspeople and professionals was a major point expressed in a policy paper from a northern mayors coalition asking for an updated new vision for the North.

"What do we want to be known for in Northern Ontario, what do we want to promote and how do we want to promote it?

"We've got to move to a new age and people have to look at us lot differently. There's a lot more going on here than just wilderness."

Earlier this year, Rowswell launched an exclusive mayors-only Web forum project to electronically bring together political leaders to brainstorm ideas in developing a new economic development strategy for the region.

Rowswell has long maintained that out-migration figures, unemployment rates, declining property values and a shrinking assessment base is proof that the North has not enjoyed the rest of Ontario's prosperity of the last decade.

By IAN ROSS

Northern Ontario Business
COPYRIGHT 2004 Laurentian Business Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:News; Northern Ontario Business Awards
Author:Ross, Ian
Publication:Northern Ontario Business
Article Type:Brief Article
Geographic Code:1CONT
Date:Oct 1, 2004
Words:269
Previous Article:Timmins backs power proposal.
Next Article:Government calls for mandatory forest certification.
Topics:


Related Articles
Mayor believes diversification puts dent in city's old image.
Host city participation paramount to success.
Mayors to develop action plan for the North.
Web forum to spur dialogue among mayors.
Mayor pushes for level playing field.
Welcome to Sault Ste. Marie.
Help us help you: mayors.
City's strategy bears fruit.
TNO wins provincial award.
EDC looks to boost sagging tourism industry.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters