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MasterCard announces point of sale/interaction organizational structure; newly created posts reflect trends in consumer behavior and technology.

NEW YORK--(BUSINESS WIRE)--Nov. 8, 1994--MasterCard International today announced a plan for ensuring improved acceptance of its family of brands in new merchant categories and an increasingly mobile world.

"Technology continues to move the `point of sale and service' to where the customer is with traditional retail point of sale, home shopping, on-line services and cellular telephones as a few examples. Recognizing this trend, MasterCard recently announced plans to migrate to chip technology, which will give us the potential to expand our services and our acceptance locations," said MasterCard's Executive Vice President of Electronic Services Philip P. Verdi. "The next step is to ensure that every transaction, no matter what type it is and no matter where it occurs, is processed quickly and reliably. To achieve that, we have made some important organizational changes."

Heidi R. Goff, previously general manager of MAPP (MasterCard Automated Point-of-Sale Program), has been named to the newly created position of senior vice president-global point of interaction (POI) reporting to Verdi. The POI group will be responsible for coordination of the strategy for and global delivery of POI processing for traditional and new merchant categories, building MasterCard brand preference at the point-of-interaction, identifying new global markets and facilitating acceptance for all MasterCard brands and collecting customer and market information.

Reporting to Goff are Jody Hancock, as senior vice president -- global acceptance, and two new positions: senior vice president -- POI data services and senior vice president -- business venture group. POI Data Services will spearhead MasterCard's initiatives in information-base markets. The Business Venture Group will be responsible for strategic alliances for penetration of new markets. Additionally, Sharon Cline has been named senior vice president and general manager of MAPP, reporting to Goff.

"We have a tremendous amount of equity in the MAPP systems and name," said Goff. "By expanding MAPP's geographic and functional capabilities, we can leverage MAPP's value to support our new POI strategy."

Goff, who served as senior vice president and general manager of MAPP since 1987, joined MasterCard in 1984 as vice president debit services. Prior to MasterCard, she was vice president of marketing for Automatic Data Processing. Goff has also served on the board of directors of the California Automated Clearing House Association (CACHA), the automated clearing house association for the western states. In 1990, she was named to the YWCA Academy of Women Achievers.

Hancock, who joined MasterCard in 1989, was most recently senior vice president of global product development. Previously, she was with Chemical Bank as assistant treasurer/group controller for retail operations before being named assistant vice president of new product development - revolving credit. She received her bachelor's degree from the University of North Florida. Hancock was named to the YWCA Academy of Women Achievers in 1993.

Cline joined MasterCard in 1987 as director of sales support for MAPP. Two years later, she was named vice president of MAPP marketing. Prior to joining MasterCard she held management positions with First National Bank of Chicago, Harris Bank in Chicago, and Mellon Bank in Pittsburgh. A native of Pittsburgh, Cline earned bachelor's degrees in management and communications from Carlow College.

MasterCard International Inc., headquartered in New York City, is a global payments franchise of nearly 22,000 member financial institutions worldwide. Through its family of brands, MasterCard offers a full range of credit and debit products and services supported by a global transaction processing network. The MasterCard/Cirrus ATM network, which is composed of nearly 180,000 ATMs in more than 60 countries, provides cash access to more than 360 million credit and debit cards worldwide. In addition, MasterCard operates the Maestro POS program, with more than 90 million "live" Maestro debit cards. In 1993, MasterCard's credit and debit cards generated 3.6 billion transactions, totaling $320 billion in sales volume at 12 million acceptance locations worldwide.

CONTACT: MasterCard International Inc., New York
 Jana Weatherbee, 212/649-5206
 Nancy Elder, 212/649-5439
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Publication:Business Wire
Date:Nov 8, 1994
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