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Mass customization for personalized communication environments; integrating human factors.


Mass customization for personalized communication environments; integrating human factors.

Ed. by Constantinos Mourlas and Panagiotis Germanakos.

Information Science Reference


298 pages




This book examines the latest research on customization of communication services and environments. Coverage encompasses theoretical foundations and best practices related to the design and development of mass customization of traditional products as well as e-services with personalized features based on user preferences and human factors. Chapters are in sections on mass customization in products and services, adaptive and intelligent user interfaces, applications and services with customized adaptive behavior, and case studies and evaluations of mass customization. Some specific topics addressed include interactive television, product customization on the Web, and a multi-agent system for recommending customized families of products. The book's readership includes researchers, advanced students, and practitioners working in fields related to computer science, human computer interaction, e-business, software engineering, Web technology, information systems, and e-commerce. Mourlas and Germanakos teach in the Department of Communication and Media Studies at the National and Kapodistrian University of Athens, Greece.

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Publication:Reference & Research Book News
Article Type:Book review
Date:Feb 1, 2010
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