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Mashreq launches of Snapp Mobile Banking.

Mashreq has launched of an enhanced version of its Mobile Banking Service called 'Snapp'.

The current version of the app is available on Apple and Android phones. A version of Snapp will soon be made available to customers on Blackberry10 and Windows8 and tablet based platforms. Registration and usage of this service is simple and free of cost, a press release said.

"Customers can access Mashreq Snapp using their MashreqOnline username and password. There is no requirement to register separately for Mobile Banking," said the press release. "This advanced mobile banking application will provide customers a simple and user-friendly access to their bank accounts from their smartphone.

"Snapp App is built on Vipera Platform, a flexible software technology from Europe that allows full mobile access to any financial services data or transactional activity/transaction.

"One of the most unique features of Snapp is the GPS locator for Mashreq Flavors Dining Programme, which hosts details of discounts up to 25 per cent and locations of more than 650 partner restaurants."

Aref Al Ramli, Head of Electronic Business & Innovation at Mashreq said, "Smartphones constitute 43.7 per cent of total cellular handsets in the UAE and this is expected to witness an increase. Mobile banking has great potential in the region, especially in the UAE which has a 90 per cent penetration rate. At Mashreq, we focus on making banking convenient for our customers by providing them with access when and where they need it. We use the combination of people and technology to deliver the service and convenience that is right for our customers."

Customers can downloade the application from the Apple or Android stores. Non-Mashreq customers will have the opportunity to view product offers, such as 0 per cent Easy Payment Plan and Travel Programme, locate nearby restaurants, Mashreq branches and ATMs without having to log in.

Al Ramli added, "Today, Mashreq is the only institution that has a comprehensive and integrated mobile interface which our customers can truly rely on to carry just about any banking activity."

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Publication:CPI Financial
Date:May 23, 2013
Words:352
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