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Mashreq increases focus on mobile banking with the launch of Mashreq Max.

Mashreq has launched a new service, called Mashreq Max, which equips salary transfer account holders with a dedicated Samsung tablet filled with dedicated apps that give users to access banking features previously available only at the bank's branches. It is available to any UAE residents with salaries of at least AED 15,000 per month.

A press conference was held at Armani Hotel to witness the launch of Mashreq Max, in the presence of Farhad Irani, Head of Retail Banking Group, Tooran Asif, Head of Personal Banking, Ambar Brahmachary, Head of Marketing & Customer Experience and other members of the senior management.

Farhad Irani, Head of Retail Banking, Mashreq said during the press conference, "Customers respect a bank that respects their time. In this day and age of convergence and freedom of choice we believe Max is a true embodiment of bringing the bank to the valued customer."

He continued, "Max leads UAE banking into the future by translating insights on what customers really need into a marvelous state of art technology enabled human experience. As customers progress on value, on convenience, on experience, so will Mashreq."

"When a customer opens a Salary Transfer Account, Mashreq will take the bank to him. Literally. In a Samsung Tab with preloaded banking services. Customers will enjoy the perks of opening a salary transfer account without even having to visit the branch. The Mashreq Max tablet delivers three groups of power packed benefits: pre-approved Loans and Cards, lifestyle maximisers like Mashreq Flavours, Salm Rewards and Shopping Discounts, and time maximisers like the revolutionary Sanpp Mobile app, their own Personal Advisor and Home Budgeting tools."

"The world demands a better financial services experience and I hope Mashreq in a small way can contribute to that need via Max," added Farhad Irani.

Tooran Asif, Head of Personal Banking, Mashreq commented, "Mashreq Max Pre-approved section offers customers pre-approved personal loans, pre-approved revolving overdraft facility, pre-approved free Platinum Elite Credit Card. Mashreq Max Lifestyle Maximiser includes, 'Salm rewards programme, Mashreq Flavours Dining Program and exclusive discount offers for Mashreq customers. Lastly, the Mashreq Max Time Maximiser includes a 'virtual personal advisor' to assist customers at anytime and anywhere, 'e-apply for a banking product', 'Snapp Mobile Banking app' and a 'Budget Maximiser' app."

Ambar Brahmachary, Head of Marketing & Customer Experience added, "Mashreq Max provides a gamut of products and services like no other. It is a one-stop shop. We wanted to give something back to the customer for transferring their salary by opening an account with Mashreq. The entire objective of this product is to underscore Mashreq's commitment towards the UAE customer in elevating the level of service in the industry."

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Publication:CPI Financial
Geographic Code:7UNIT
Date:May 29, 2013
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