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Martlet's Fearon leaving company.

Martlet's Fearon leaving company

Pete Fearon has submitted his resignation as president of The Martlet Importing Co. Molson's move of the Martlet corporate offices from the New York area to Virginia is believed to have influenced Fearon's decision.

Fearon has served as Martlet's president since 1985, and, during that time, the Molson brands have increased their share of the imported beer market in the U.S. He has also added the Steinlager and Kirin brands to Martlet.

When asked to comment on the move, Fearon only said that his five years at Martlet "were the most enjoyable and productive of my career. I am very proud of Martlet and all the people who have contributed to Molson's success in the U.S. market."

Touching on his move from a coveted industry position, Fearon explained that "when you can't be 110-percent committed to a new direction and philosophy, then it's time to move and allow that new direction and philosophy to proceed unencumbered."

Since the merger of The Molson Breweries with Elder IXL of Australia, rumors have circulated throughout the industry whether Fearon would remain with Martlet. He is expected to remain within the beer business, most likely at the distributor level, sources said.

"I'm not too young to retire," Fearon concluded, "I'm too poor."
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Title Annotation:The Martlet Importing Company, Inc.; Pete Fearon
Publication:Modern Brewery Age
Date:Jul 30, 1990
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