Printer Friendly

Martha's Merchandising Jumps 20% In Year.

* Of the $24,345,000 in merchandising revenues generated by Martha Stewart Living Omnimedia in 2000, $24,160,000 made it through as EBITDA (earnings before income taxes, depreciation and amortization). Merchandising revenues jumped 20.5% last year (and EBITDA jumped 20.7%) on the strength of expansion of the Martha Stewart Everyday business into new categories at Kmart in the U.S. and the launch of the program at Zellers in Canada. The housewares program will expand into organizing products this year, and decorating accessories such as picture frames and lighting will also be added this year.

* Mattel's Fisher-Price preschool division signs "long term" license for wide-ranging line of Barney and Barney for Baby toys, games, puzzles and electronic learning aids. Hasbro has been the Barney toy licensee since the beginning of the licensing program in 1992. The deal for the Barney license with Fisher-Price amounts to a splitting of the two major preschool properties owned by HIT Entertainment, which last month bought Barney owner Lyrick Studios; Hasbro is the worldwide toy licensee for HIT's Bob the Builder.

* Marvel ascribed a 38% drop in its licensing revenues (and a 76% drop in segment earnings) for the year ended December 31, 2000 on the "substantial one-time licensing fee it received in 1999 related to its licensing of Spider-Man for feature films. It also notes that the postponement of the film's release from this past November until May, 2001 means anticipated licensing revenue won't be received until the current year.

* FanBuzz will operate the online store for the 2002 Olympic Winter Games. Merchandise selection will include collector pins available exclusively online.

COPYRIGHT 2001 Plain Language Media
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Comment:Martha's Merchandising Jumps 20% In Year.
Publication:Licensing Letter
Geographic Code:1USA
Date:Mar 5, 2001
Previous Article:Art Agents Integrate Web Into Marketing Efforts.
Next Article:Will Earnhardt Be Another Elvis or Another Jordan?

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters