Markwins International to Acquire Bonne Bell, Lip Smacker.
M2 EQUITYBITES-January 29, 2015-Markwins International to Acquire Bonne Bell, Lip Smacker
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29 January 2015 - US-based cosmetics company Markwins International Corp. has entered into an agreement to acquire Aspire Brands assets Bonne Bell and Lip Smacker, the company said on Thursday.
Terms of the deal were not disclosed.
This is the company's third major acquisition in a dozen years, following its acquisition of AM Cosmetics in 2003 and of Physicians Formula Holdings, Inc. in 2012.
Markwins and Aspire Brands said they have mutually agreed to aim to close in February 2015.
Based in city of Industry, California, Markwins owns color cosmetics, cosmetic accessories, and beauty collections.
The Markwins brand portfolio includes wet n wild, Physicians Formula, The Color Workshop, The Color Institute, Black Radiance, and POP, amongst other internal brands and licensing deals. Markwins brands can be found in over 50,000 retail outlets including Department, Specialty, Mass, Drug, and Food stores, and are available in more than 60 countries, spanning six continents.
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