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1-120 out of 120 article(s)
Title Author Type Date Words
SIG STAINLESS SUPER TARGET. Trzoniec, Stan Sep 11, 2019 434
Selling To Millennials And Generation Z. Kakkuri, Mark Jun 1, 2019 1136
5 TIPS FOR GREATER HANDGUN SALES: The fear of legislation limiting handgun ownership (or use) has, for the most part, left the firearms market--despite the current threats facing bump stocks and MSR-style rifles. Kakkuri, Mark May 1, 2018 1036
Gun shows: Gunsmith marketing at your local gun show done right. Hunt, Arthur J., Sr. Jul 17, 2017 907
Hitting the "bullseye" on a growing target audience. Smithfield, Taylor Sep 1, 2016 898
The future of recreational shooting: marketing fun to a younger generation. Staunton, Greg Mar 1, 2016 1502
Florida Firm Launches Gun Manufacturing-Focused Laser Product Line. Sep 19, 2014 448
Extreme grips: Hogue's new extreme series will spiff up your favorite 1911. Rodriguez, Greg Apr 1, 2011 1132
Unique marketing. Buol, John M., Jr. Feb 1, 2011 482
The shotgun marriage of sales and marketing: in this exclusive excerpt from the fourth edition of the industry bible, legendary CRM thought leader Paul Greenberg explains why the unification of sales and marketing is finally upon us. Greenberg, Paul Excerpt Feb 1, 2010 4180
Managing your parts inventory for maximum profits: with the proliferation of gun-parts magazines, catalog retailers, and gun-accessory websites, your profitability depends more than ever on an intelligent control over your parts inventory. Hunt, Arthur J., Sr. Nov 1, 2007 2311
The XD-45 compact: Springfield shrinks the grip frame to make the XD-45 more suitable for concealed carry. Larson, Doug Cover story Feb 1, 2007 1581
Iver Johnson, an American underdog. Johnson, Dan C. Dec 1, 2006 980
Handgun name games. Hacker, Rick Dec 1, 2006 613
GUIDE HELPS YOU INVITE WOMEN TO STEP OUTSIDE. PARSONS-WRAITH, LISA Brief Article Mar 1, 2000 1006
SELLING HANDGUN ACCESSORIES. HUNTINGTON, ROY Feb 1, 2000 1627
The Distributor. Tucker, Bryan Dec 1, 1999 841
The Modern Shooter. Farrell, Scott Dec 1, 1999 710
Start a frequent shopper club and reap the benefits. Parsons, Lisa Nov 1, 1999 976
Cowboy Boxes. Taffin, John Brief Article Nov 1, 1999 114
YOU CAN WIN A BRILEY ADVANTAGE! Brief Article Nov 1, 1999 450
Ruger vs. Smith. Hopkins, Cameron Brief Article Nov 1, 1999 161
Negative Demand In A Down Market. Hopkins, Cameron Brief Article Nov 1, 1999 279
Good community relations add up to greater profits. Parsons, Lisa Oct 1, 1999 939
Hunting season is here! Are you selling more long guns? Fosselman, Pete Oct 1, 1999 2241
Not just a lot of hot air! Airguns and paintball sales have never been better! Huntington, Roy Oct 1, 1999 1382
Problems plague NICS and the gun industry. Thurman, Russ Oct 1, 1999 771
Stoeger offers special price to showcase Sakos. Sundra, Jon Aug 1, 1999 735
Women are real customers: but where are the products? Huntington, Suzi Column Jul 1, 1999 1135
Long guns & accessories. Fosselman, Pete Jun 1, 1999 1648
Self defense equals sales. Ayoob, Massad Jun 1, 1999 2771
Dealer outreach program reaches women. Parsons, Lisa May 1, 1999 1034
Utilizing your silent salesperson. Parsons, Lisa Column Apr 1, 1999 1210
Cash in on archery's newest passion: bowfishing. Boyles, Carolyn Mar 1, 1999 1031
Selling handgun accessories. Huntington, Roy Feb 1, 1999 1887
Used guns and taking in trades. Karwan, Charles Nov 1, 1998 893
Surplus defense guns are profit builders. Ayoob, Massab Industry Overview Oct 1, 1998 1175
Shotgun sales hinge on a good fit. Parsons, Lisa Oct 1, 1998 1118
Long-gun marketing. Thiffault, Mark Company Profile Oct 1, 1998 1737
Virtual training with airguns adds up to serious profits. Parsons, Lisa Sep 1, 1998 941
Fall handgun profits. Boyles, Carolee Company Profile Sep 1, 1998 1190
Handgun scopes sell: the best equipment with the best advice builds business volume. Combs, Roger Sep 1, 1998 1855
Bowhunting selling season. Boyles, Carolee Aug 1, 1998 2013
Defensive knife market is a natural for gun dealers. Ayoob, Massad Mar 1, 1998 1038
Enter the lucrative custom gun market without the headaches. Ayoob, Massad Column Feb 1, 1998 957
Where will your distributor be in ten years? Boyles-Sprenkel, Carolee Feb 1, 1998 864
Recommending what you trust to your customers. Ayoob, Massad Jan 1, 1998 1000
Targeting 1998 ammo sales. Jan 1, 1998 1642
Reap reloading rewards. Thiffault, Mark Jan 1, 1998 1686
Attack of the killer marts! Boyles-Sprenkel, Carolee Jan 1, 1998 1934
Double-duty doubles usefulness and sales. Ayoob, Massab Oct 1, 1997 733
Swarovski promotion includes free Remington and Browning rifles. Sundra, Jon R. Oct 1, 1997 1020
Accelerate long-gun sales. Huntington, Roy Oct 1, 1997 1469
Move more merchandise with firearm "packages." (managing firearm display) (includes related article on the Arming Women Against Rape and Endangerment organization) Parsons, Lisa Aug 1, 1997 975
Marketing: hunting and outdoor products. Thurman, Russ Aug 1, 1997 1393
Increase your bottomline by appealing to the do-it-yourselfer. Sundra, Jon R. Jul 1, 1997 958
Step back in time and step forward on your bottom line. Parsons, Lisa Jul 1, 1997 1084
Manufacturers are willing to cater to every customer's whim. Sundra, Jon R. Jun 1, 1997 1005
Warm weather handgun sales: tips you can use to boost business, no matter the time of year. Karwan, Chuck Jun 1, 1997 1417
Get the inside track on the fastest growing market! Parsons, Lisa Apr 1, 1997 929
How to beat the marts. Ayoob, Massad Column Mar 1, 1997 978
Target fall handgun sales: it's time to advertise, create trends, get aggressive and close the deals! Huntington, Roy Sep 1, 1996 2295
There are plenty of sales to be made even in the dog days of summer. Sundra, Jon R. Aug 1, 1996 1006
Dealers reap the profits as shooters relive the Old West. Parsons, Lisa Column Jul 1, 1996 1030
The black powder bonus. Fadala, Sam Jul 1, 1996 1510
Get your customers involved to increase your sales. Sundra, Jon R. Column Jun 1, 1996 1000
Sponsoring educational and fun events will increase your female clientele. Parsons, Lisa Column Jun 1, 1996 968
Finding the right niche helps you compete against the big guys. Sundra, Jon R. Mar 1, 1996 987
Increase your customer base the inexpensive way - with coupons! Parsons, Lisa Feb 1, 1996 747
Handgun accessories. Taffin, John Feb 1, 1996 1333
Building a big market with small handguns. Ayoob, Massad Jan 1, 1996 1254
Ammunition: boosting profits and increasing your ammunition sales take more than just loading the shelves. Petty, Charles E. Jan 1, 1996 1905
Turn the page on handgun depression by attracting the hardcore and one-time customers. Ayoob, Massad Nov 1, 1995 716
Selling safety. Huntington, Roy Nov 1, 1995 1692
Special promotion adds color to shotgun sales. Parsons, Lisa Sep 1, 1995 747
Huge used gun market helps keep the cash flowing. Sundra, Jon R. Aug 1, 1995 1173
Davidson's releases guns catalog. Jul 1, 1995 188
Lethal force. Ayoob, Massad Jul 1, 1995 854
Selling the total home defense handgun package. Ayoob, Massad Jun 1, 1995 1090
Premium ammunition gives dealers options that are loaded with sales. Sundra, Jon R. Jun 1, 1995 971
Point of display advertising sells defensive firearms! Ayoob, Massad Jul 1, 1994 1090
Colt's renames Cadet pistol. Apr 1, 1994 2294
"Marksman" breaks laminated stock barrier. Sundra, Jon R. Apr 1, 1994 1034
Attracting the traditional customers. Fadala, Sam Oct 1, 1993 795
Selling the right gun for the job. Ayoob, Massad Jun 1, 1993 1138
Profit boosters: local airgun matches boost dealer profits. Riley, Tony Dec 1, 1992 1016
"What should I buy to go with my gun?" (firearm accessories) (Lethal Force) Ayoob, Massad Sep 1, 1992 1163
No time for panic: how to be a responsible gun dealer in the wake of the L.A. riot. Farrell, Scott Sep 1, 1992 1317
Better the 2nd time around: putting your used gun department to work. Lydecher, Waldo Mar 1, 1992 1268
Speed, selection and service: a look inside RSR Wholesale Guns. James, Frank W. Company Profile Feb 1, 1992 718
Special intelligence. Sundra, Jon R. Column Feb 1, 1992 696
Targeting a new market for firearms. Wenner, Joan Jan 1, 1992 839
Women shooters & the NRA. Farrell, Scott Jan 1, 1992 1062
Blue Trail Range and Gun Shop. Smith, Kerby C. interview Sep 1, 1991 423
Sievert's Guns. Smith, Kerby C. interview Sep 1, 1991 457
Midwestern Shooting Supplies. Smith, Kerby C. interview Sep 1, 1991 259
RPM Gun Shop. Smith, Kerby C. interview Sep 1, 1991 312
Accuracy Gun Shop. Smith, Kerby C. interview Sep 1, 1991 367
What's selling. Smith, Kerby C. column Aug 1, 1991 1687
Mossberg, Mavericks & self-defense. Zutz, Don Product/Service Evaluation Jun 1, 1991 631
Does the customer know what it's for? Ayoob, Massad column May 1, 1991 1320
Smith & Wesson: in-store promotions. Petty, Charles E. May 1, 1991 1748
Lethal force: the training factor. Ayoob, Massad Feb 1, 1991 990
Buying shotshells: buy smart and sell more in the new year. Brant, Howard Dec 1, 1990 1453
When you're selling at the SHOT Show. Fallon, Denny Dec 1, 1990 1127
Reynold's report returns. Reynolds, Dave Nov 1, 1990 844
Shooter's den: a success story in New Mexico. Brown, Mike Oct 1, 1990 1337
To be successful keep your eye on the competition. Grueskin, Robert column Sep 1, 1990 1245
Handloading for sporting clays. Zutz, Don column Sep 1, 1990 1231
Are illegal auctions taking place? Sep 1, 1990 887
Italian gun maker vies for a bigger piece of the action in the American market: Luigi Franchi. Sep 1, 1990 2116
What makes a customer a buyer? Reynolds, Dave Aug 1, 1990 805
When to switch from selling to closing. Farrant, Alan W. Aug 1, 1990 522
Home security for under $1000. Rivers, Ed Jun 1, 1990 2332
The Ruger P-85s are coming; how SHOT show locatios are chosen. Petty, Charles E. Jun 1, 1989 1097
Shappy "Premium" lead bullets set a high reloading standard. Zutz, Don Apr 1, 1989 1059
Remington's Model Seven in 7mm-08 - a real undiscovered "sleeper." (column) Brant, Howard column Mar 1, 1989 1681
Dealers ask: where can they get those catalogs? Petty, Charles Mar 1, 1989 1180
What is the relation between the manufacturers & the discount stores? Petty, Charles E. column Jan 1, 1989 1224
Remington 1984; what's new for the coming year. Hetzler, Dave Mar 1, 1984 1314

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