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1-151 out of 151 article(s)
Title Author Type Date Words
Orion Advisor Services and Mineral Interactive Launch Advisor Prospect Portal. Sep 19, 2017 838
Avoiding website claims that increase malpractice risk. Rood, Deborah K. Aug 1, 2017 1501
Seven essentials for a CPA firm marketing program. Caragher, Jean Marie Dec 1, 2016 807
Deloitte Sponsors CMO Today From The Wall Street Journal. Sep 28, 2016 640
United States : Deloitte study: Digital influence redefines the customer experience. Sep 16, 2016 726
Deloitte Study: Digital Influence Redefines the Customer Experience. Sep 14, 2016 1261
Give Consumers the Chills. Escobar, Michal Christine Aug 1, 2016 1263
Brand-building tips for small firms and sole practitioners: whether its something quirky, such as flying to work, or more mainstream, creating a brand can help you grow your business. Meyer, Cheryl Jan 1, 2016 1178
Study shows CFO-CMOs collaboration is increasing, but barriers remain. Jul 14, 2015 1106
China : Wolters Kluwer Hong Kong Launches PrimeLaw. Dec 10, 2014 424
Millennials drive cocreation marketing: young hypertaskers prefer user-generated content to traditional media. Minsker, Maria Sep 1, 2014 691
Bringing in more clients. Defino, Ivy Lynn May 1, 2014 579
Grassi & Co. launches new $3.6b fund service. Mar 5, 2014 274
Retailers Need to Think Beyond Omnichannel to Achieve 'Total Retail,' According to PwC US. Feb 24, 2014 1305
Landing more referrals. Frederiksen, Lee Jan 1, 2014 595
How to network and find new clients across borders: test whether you have the traditional skills and social media savvy to land international business opportunities. Vollmer, Sabine Oct 1, 2013 1490
United Kingdom : Farry launches Deloitte Analytics Training Academy. Jun 25, 2013 446
Deloitte Launches Free Mobile Application To Manage Sales Opportunities. Jun 18, 2013 375
Deloitte: Shoppers' Belts Remain Tight Despite Economic Improvement. Apr 16, 2013 1383
New Deloitte Survey Uncovers the Erosion of Travel Loyalty. Jan 22, 2013 997
MENA consumers among world's most brand loyal. Survey Sep 3, 2012 935
Mena consumers 'world's most brand loyal'. Survey Sep 3, 2012 657
Here to Stay. Ripperger, Phil Sep 1, 2012 1121
Here To Stay. Ripperger, Phil Sep 1, 2012 1107
Quick response codes: a marketing tool for accounting firms. Alexander, James Aug 1, 2012 829
Website of the month: Accountability Central. Anders, Susan B. Website overview Aug 1, 2012 1320
Look before you leap: marketing advice for small firms. Bushong, Gregory; Koku, Paul Sergius May 1, 2012 4757
Resource marketplace. Website list Nov 1, 2011 607
The Greatest Generations?. Hofbauer, Randy Nov 1, 2011 1228
Templeton Announces Launch of First Native Cloud-based Practice Management System for CPA Firms. Aug 12, 2011 537
Rotenberg Meril Solomon Bertiger & Guttilla, P.C. rebrands as RotenbergMeril. Jun 29, 2011 442
TUBORG STRONG wins 2 prestigious accolades within 6 months of its launch. Dec 14, 2010 695
CPA Firm NSBN LLP Helps Variety Boys & Girls Club Donate Over 1,600 Toys to Underprivileged Children for the Holidays. Dec 13, 2010 658
Deloitte's 'Revolutions 2010' Survey: Mobile 'Apps' and e-readers Transform Consumer Behavior. Sep 22, 2010 1538
CPA firm rebrands as McGladrey. Jul 21, 2010 111
Consumers Redefine the 'Game' of Shopping -- It's Not Just About Saving: Deloitte/Harrison Group Study. Jul 12, 2010 1448
Trenwith Valuation Rebrands as BDO Valuation Advisors, LLC. Jan 11, 2010 528
Black Friday and Cyber Monday Sales Both Projected to Grow 1.8% This Year According to BDO Seidman, LLP Survey of CMOs. Nov 16, 2009 1052
Beyond auditing: expanding the conventional role in tough times. Witt, Herbert Sep 1, 2009 649
Abu Timam Grant Thornton unveils new corporate identity. Feb 4, 2009 184
Hydra Ranked 31st Fastest Growing Company in North America on Deloitte's 2008 Technology Fast 500. Nov 19, 2008 663
E&Y unveils new brand identity. Jun 11, 2008 207
Expand your horizons: niche marketing success stories. Caragher, Jean Marie Apr 1, 2008 2562
"Black Friday" & "Cyber Monday" Play Crucial Roles in Holiday Shopping Season According to BDO Seidman, LLP Survey of CMOs. Nov 12, 2007 705
Do people use search engines to find CPAs? Stangeland, Kristi May 1, 2007 820
CNX Gas Promotes M. Charles Hardoby and Daniel J. Zajdel. Oct 13, 2006 377
State your case: effective marketing: out-thinking the competition, not out-spending. Noella, Lyne May 1, 2006 700
CPA Marketing Tool Kit wins award; new brochure, speech offered on business consulting. Brief Article Jul 1, 2005 253
Accountability, privacy and education hit marketing and sales. May 1, 2005 489
Ten dynamite ideas worth stealing. Shamis, Gary Editorial Jan 1, 2005 779
Cohen sells Rite Aids. Brief Article Oct 27, 2004 137
Are you spamming your clients? How firms can make sure their e-mails don't violate the law. Morrison, Joseph E. Aug 1, 2004 2305
Create an effective direct-mail campaign. Jul 1, 2004 490
Marketing materials and malpractice exposure: advertise what you're qualified to do, not more. Wolfe, Joseph Jun 1, 2004 2888
Tax clients need more than just tax work. Mendlowitz, Edward Excerpt Feb 1, 2004 455
Marketing your firm from the inside out. Berman, Sharon Dec 1, 2003 748
Marketing your Web site to increase business. Carr, Reid Sep 1, 2003 1721
H&R Block comes under fire. (Privacy). Brief Article May 1, 2003 89
Tools for managing and marketing your firm in the digital age. (Members Only). May 1, 2003 641
Public speaking: an accounting marketing tool. Wirtz, Barbara Apr 1, 2003 1234
H&R Block pulls television ad promoting its tax services. Brief Article Apr 1, 2003 146
Frango AB and Deloitte & Touche AB sign cooperation agreement. Brief Article Mar 4, 2003 101
Seizing upon Sarbanes-Oxley. Barron, Kelly Cover Story Mar 1, 2003 1838
PricewaterhouseCoopers and Symantec team to combine security solutions. Brief Article Jan 17, 2003 125
Marketing, an essential item in your business planning. (Getting Down to Business). McCarter, Judy Column Nov 1, 2002 1156
Words to the wise: marketing committee. Glick, Sally Oct 1, 2002 604
Creating value with an instant close: ERP systems--done correctly--are the linchpin. (Strategic Processes). Adams, Buss Sep 1, 2002 2282
Meyners mines its talent: a firm realized it had to have systems in place for growth and did something about it. Hayes, Michael Sep 1, 2002 2607
Creating client value by understanding marketing. (The Guru in You). Clinkinbeard, Curt Sep 1, 2002 1350
Marketing assurance services. Nouri, Hossein Sep 1, 2002 947
Britney Spears watch out: KPMG & PWC top music charts overseas. (Did You Know?). Ueltzen, Michael Brief Article Jul 1, 2002 116
Accountants' media campaign seeks to restore confidence in profession. (In the News). Brief Article Jun 1, 2002 139
A marketing moment: rate your prospects. Waugh, Troy A. Brief Article Jun 1, 2002 449
Effective marketing. Cole, Gene H. Jun 1, 2002 2593
Mastering the art of persuasion. Manallack, Stephen Brief Article Jun 1, 2002 664
Email marketing primer: 12 tips for successful campaigns. Khera, Raj Jun 1, 2002 1275
Marketing and sales for the professional accountant. Gilman, Seth Ford Brief Article Jun 1, 2002 945
Send a student here for BizzFun and information. (AICPA News). Brief Article May 1, 2002 87
"CPA" logo golf balls, shirts help promote the profession. Brief Article May 1, 2002 109
Why the fastest-growing companies hire and fire their auditors. (Auditing). Addams, H. Lon; Allred, Anthony May 1, 2002 1455
Dos and don'ts of a good proposal letter. Apr 1, 2002 363
CPAs get into focus: get targeted feedback to align supply with demand. Myers, Roslyn Feb 1, 2002 3919
Recession-Proof Your Marketing Plan. BERMAN, SHARON Brief Article Aug 1, 2001 789
chair's corner. Eddy, Kathy G. Jul 1, 2001 542
Be a standout on the Web. Siedlecki, Richard Apr 1, 2001 3039
On top of on-line. Wellings, Paul Brief Article Feb 1, 2001 904
Some small biz markets underserved by CPAs. Dec 1, 2000 110
TAX SEASON PR TARGETS BUSINESS TRAVELERS. Brief Article Dec 1, 2000 154
WEBSITE OF THE MONTH: CPADIRECTORY.COM. Brief Article Oct 1, 2000 211
Profitable communication. Aquila, August J. Jun 1, 2000 1597
Direct Marketing, Database Marketing and Relationship Marketing for the Accounting Practitioner. Giladi, Kreindy; Friedman, Hershey H. May 1, 2000 1913
Sophisticated Web design. Dilley, Steven C. Apr 1, 2000 2309
Acquire clients by stressing these 40 benefits of accounting services. Schiff, Andrew D. Aug 1, 1999 1212
Tax expert or rainmaker? Jennings, Robert M. Jun 1, 1999 1204
Make your firm a household name. Von Brachel, John May 1, 1999 2602
Is your accounting firm truly marketing oriented? A checklist. Friedman, Hershey H.; Giladi, Kreindy; Lewis, Barbara Jo May 1, 1999 2942
81% of Students Feel They Will Be More Successful than their Parents, On-Line Poll Finds. Oct 7, 1998 449
Long Island 'Fast 50' Technology Companies to be Honored by Deloitte & Touche on October 29, 1998. Oct 7, 1998 452
Jolly Rodgers Adds Three Companies to its World Wide Web Site. Sep 16, 1998 348
Silicon Valley meets Norwalk. Typpo, Eric W. Aug 1, 1998 2338
A home on the Web. Dennis, Anita Aug 1, 1998 1443
KPMG Launches Banking Insider Through the PointCast Network; Bankers Gain Access To Powerful News & Analysis Tool. Jun 5, 1998 562
Marketing your accounting practice effectively. Giladi, Kreindy C.; Friedman, Hershey H. Mar 1, 1998 1510
Marketing clinic. Townsend, P.J. Jan 1, 1998 1183
Marketing clinic. Proebstle, James M. Nov 1, 1997 1679
An old-fashioned Web site. Koreto, Richard J. Sep 1, 1997 1109
Positioning your public accounting firm for success. Kreuze, Jerry G.; Newell, Gale E. Sep 1, 1997 3484
Marketing 101: accounting firms. Richardson, Martha K.; Kowalis, Melissa Sep 1, 1997 1266
Marketing clinic. Manescalchi, Lyne P. Jul 1, 1997 1429
Internet marketing: evidence of a viable medium. Elfrink, John; Bachmann, Duane; Robideaux, Doug Jun 1, 1997 1275
Heavy-duty marketing. Jun 1, 1997 1156
Marketing clinic. Thomas, J. Carter May 1, 1997 840
Marketing close to home. Dennis, Anita Mar 1, 1997 1582
Marketing clinic. Nassutti, Colette Mar 1, 1997 1322
Marketing accounting services: an inter-country and ethical comparison. Mangos, Nicholas C.; Lewis, Neil R.; Roffey, Bet H. Jan 1, 1997 4436
Marketing clinic. Thomas, John C. Jan 1, 1997 781
What do clients want? Good, Ellen L. Dec 1, 1996 2048
Getting to know you. Koreto, Richard J. Dec 1, 1996 1019
How to get your news release published. Saltz, Lida Citroen Nov 1, 1996 1005
A road map for developing new clients. Heslop, Deborah W. Oct 1, 1996 683
Sales management for tax practices. Wolff, Michael S. Jun 1, 1996 1562
Marketing to family businesses checklist. Dashew, Leslie May 1, 1996 348
How to build a network. Harding, Ford May 1, 1996 2294
Making partners super marketers. Manescalchi, Lyne P. Feb 1, 1996 1542
Are you ready to do business on the Internet? Eckman, Mark Jan 1, 1996 333
Marketing: small plans produce big payoffs. Ayres, Richard E. Dec 1, 1995 2284
Specialization is key to CPA firms' success. Illustration Oct 1, 1995 239
Marketing clinic: how one CPA firm's gutsy decision to use billboard advertising boosted its visibility. Davidson, Patricia A. Jul 1, 1995 981
Marketing from the ground up. Vaughan, Constance Anne Apr 1, 1995 3221
A roadmap to firm growth. Shamis, Gary S. Jan 1, 1995 2795
Niche service marketing: the three biggest mistakes. Boress, Allan S. Jan 1, 1995 925
Saying thanks makes good business sense. Little, David Brief Article Jan 1, 1995 278
Marketing: the seven deadly sins. Manaktala, Vin Sep 1, 1994 2516
Four case studies in marketing: CPAs share solutions to common practice development problems. Nassutti, Colette P. Aug 1, 1994 3052
Keeping the client satisfied. Mayer, Martin A. Jul 1, 1994 1907
What are we doing right? Aquila, August J. Brief Article Jul 1, 1994 300
A marketing success story. Zumwalt, William T. May 1, 1994 1966
PRESIDENT CLINTON FEELS HIS OWN TAX BITE Feb 24, 1994 498
Marketing your practice: intra or inter marketing? Linn, Tammy A. Sep 1, 1993 1812
The purpose of marketing. Froning, Julie Sep 1, 1993 2181
Planning client seminars checklist. May 1, 1993 415
Accounting for marketing success. Lentini, Fern Cover Story Mar 1, 1993 2269
Marketing the practitioner and the firm. Wheatley, Edward W. Nov 1, 1992 1131
Winning an engagement: a step-by-step approach. Hodgson, Thomas M. Aug 1, 1992 2185
Tracking a firm's marketing achievements. Dalpe, Margaret P. Jul 1, 1992 1823
CPA firms and their marketing directors; marketing professionals have a lot to offer - if CPAs make the most of their expertise. Hamberg, Nina Sep 1, 1991 1962
Increasing marketing success. Wisniewski, Sharyn Jan 1, 1991 2144
Prospecting for clients. Smith, Roy D.; Tadlock, Bill C. Oct 1, 1990 1760
An attention-getting marketing strategy. McCracken, L. Jean Sep 1, 1990 1122
14 ways to build an international CPA firm through public relations and advertising. Granat, Jay P. Jun 1, 1990 825
Cross-selling in management letters. Stone, Peter F. Jan 1, 1990 1301

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