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Marketing with Newsletters.

This 256-page, soft-cover book is designed to help organizations promote their products and services through publishing and distributing a newsletter. According to the author, "Since professional services traditionally aren't 'sold,' prospects may be uncomfortable with direct mailings and a personal sales call. But a newsletter--which functions as both -- isn't received this way. By providing useful information in a professional-looking publication, accountants can offer current clients an added service that keeps their business. New clients can be attracted by showing prospects the firm's capabilities and expertise." Through 13 chapters and more than 200 examples, testimonials and cartoons, the book shows professionals how to market their services through a newsletters' content, writing and design. For practitioners trying to find new ways to expand their client base, creating or improving an in-house newsletter could be a possible means of achieving a high profile among clients and prospects. This book can provide strategies to achieve this.
COPYRIGHT 1991 National Society of Public Accountants
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:The National Public Accountant
Article Type:Book Review
Date:Nov 1, 1991
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