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Title Author Type Date Words
Rogers' RichContext Launches New Product. Campbell-Miller, Sarah Jun 15, 2020 746
What Can Companies Expect From TRANSFORMING THEIR MARKETING ECOSYSTEM? Estellon, Francois Mar 1, 2020 1064
Aspen Insurance Launches Cyber Risk Management Platform 'SSIMPLE'. Brief article Jun 19, 2019 326
Surprise! Your new lawyer gig mandates marketing. Lavin, Carolyn May 9, 2019 960
Fast Facts & Figures. Brief article Mar 1, 2019 172
The State of Content Analytics. Pophal, Lin Jan 1, 2019 1090
Optimizing Your Business: The VEO Way. Holmes, Collin Jan 1, 2019 756
The Amazon Effect-How Manufacturers Can Gain Back Momentum. Hiskey, Terri Nov 1, 2018 757
With CallRail, Digible Builds Results for Property Managers: Thanks to the call tracking solution, the digital marketing agency has helped its apartment industry clients cut costs and increase efficiency. Rowe, Sam Del Nov 1, 2018 568
Why Data Is the New Oil. Skerrett, David Mar 22, 2018 1187
Three Strategies to Get the Most Out of Your Next Martech Purchase. Chemi Katz, Co-Founder; Ceo, Namogoo Mar 22, 2018 1171
Industry Insider: Spencer McAnally. Interview Dec 1, 2017 1181
Top marketing tools to know. Burke, Jennifer E. Sep 1, 2017 1991
Marketing, Tourism, and International Business Journal Rankings 2014: The Vox Populi Approach. Richard, James E.; Fam, Kim-Shyan; Ting, Hiram Abstract Jul 1, 2017 7711
Credit Congress keynote speaker: unlearn and UnMarket to truly engage the right customers. Shappell, Brian Occupation overview Mar 1, 2017 1152
How to reach people with better delivery. Brief article Jan 1, 2017 266
Myopic versus Far-Sighted Behaviors in Dynamic Supply Chain Coordination through Advertising with Reference Price Effect. Zu, Yafei; Chen, Lianghua Report Jan 1, 2017 9063
Making products that sell themselves. Adams, Dan Sep 1, 2016 1669
Model of market orientation of high-tech firms in Germany: validation study. Jangl, Patrik Report Sep 1, 2016 5402
HEC MULLS TO SPEED UP INNOVATION IN UNIVERSITIES. Brief article Apr 17, 2016 184
What can Madonna, Cyndi & Michael do for you? Alter, Shannon Jan 1, 2016 512
Comment: the Myers La Roche director shares his insights on the key technologies and trends from the US likely to have an impact on the UK optical market in 2016 and beyond. Watson, Dominic Column Dec 1, 2015 629
Hands off the raisins: the Supreme Court uproots a preposterous government program. Root, Damon Oct 1, 2015 3066
Tapjoy marks one-billionth app install. Brief article Aug 7, 2015 262
Tapjoy marks one-billionth app install. Brief article Aug 7, 2015 271
Persuading buyers. Downey, Scott Column Jul 1, 2015 711
Millennials still mystify many. Cramer, Theresa Column Jul 1, 2015 697
After its initial crash landing, Autopilot floats new solution. Jul 1, 2015 434
A sales force of one. Iannarino, Anthony Column Jul 1, 2015 1020
Collaboration 2.0 project gets under way at FMI. Brief article Jun 8, 2015 134
Words at work. Brief article May 1, 2015 244
What's the best piece of business advice you've ever received? Santilli, Christopher Brief article May 1, 2015 200
Four ways to be globally relevant: adapting the right culture context and nuance can help bridge authenticity divides across worldwide markets. Gupta-Harrison, Shankar Mar 23, 2015 814
All-you-can-eat marketing. Motavalli, Jim Mar 1, 2015 1782
A importancia do marketing de relacionamento nas empresas. Estender, Antonio Carlos; Mendes, Galbert Gabriel Freitas; de Macedo, Daniela Luiza Jan 1, 2015 5350
2015: where do we go from here? We ask the experts where the industry is headed in the new year. Lager, Marshall Cover story Jan 1, 2015 2538
2015 trends. Beckmann, Bobby Jan 1, 2015 800
PopSugar plays fave with data for shopping app. Castillo, Michelle Nov 3, 2014 562
When compliance rules. Wachtel, George Nov 1, 2014 433
Transforming customer connections. Mertz, Adam Nov 1, 2014 981
How are you positioning your marketing department for the future: below are excerpts from a recent online question-and-answer session conducted by marketers who participate in the aba marketing network's online community. Oct 1, 2014 1090
MoKan Hosts Two Events. Brief article Jul 1, 2014 109
Delving into customer thoughts: text analytics provides insights. Lamont, Judith Jul 1, 2014 2172
PROS plans to showcase price quoting solution during world tour. Brief article Apr 17, 2014 169
Wizeline releases SaaS platform for product prioritisation. Brief article Apr 2, 2014 173
The 4 pillars of responsible customer engagement: relevance, respect, credibility, and value are key to great experiences. Sluis, Sarah Apr 1, 2014 2441
High-tech Brand Management. Weissman, Michael Dec 16, 2013 765
Top 7 trends in management accounting. Cokins, Gary Dec 1, 2013 3947
SRF digitising humanitarian work. Brief article Jul 7, 2013 226
The question. Hirsch, Stewart; Meyers, Julie P. Column Jul 1, 2013 722
The once-a-century opportunity: from a marketer's perspective, the perfect 100th anniversary celebration involves creating events and activities that reflect the bank's brand--and also mirror the interests and demographics of customers. Albro, Walt Apr 1, 2013 1833
5 ways to increase lead generation value. van Hulle, Frans Apr 1, 2013 1007
Mapping the customer journey: are marketers taking the wrong approach? Paquin, Alain Mar 1, 2013 681
Use of innovation in marketing management of Slovak business enterprises. Lendel, Viliam; Varmus, Michal Mar 1, 2013 4667
SAS ramps up high-performance analytics: Premier Business Leadership Series 2012 foretells the future of big data. Liyakasa, Kelly Conference news Jan 1, 2013 396
Make your financial comeback: meet two women who changed bad money habits--and changed their lives. Holmes, Tamara E. Column Jan 1, 2013 1549
What the 2012 election can teach business about building relations. Hall, Robert Jan 1, 2013 1045
Say hello to the millennial Generation: millennials love to spend money and use mobile banking. But winning their loyalty is not easy. Here are a few suggestions for successfully marketing to this group, also known as Generation Y. Bleedorn, Gina Jan 1, 2013 1369
One way to reach millennials: through extensive data gathering. Shaw, Steven Jan 1, 2013 789
Nothing new under the sun: how the legal profession's twenty-first century challenges resemble those of the turn of the twentieth century. Pearce, Russell G.; Jenoff, Pam Nov 1, 2012 8853
Innovaro introduces LaunchPad Listen. Brief article Oct 12, 2012 192
-Accenture application helps marketers design better campaigns. Brief article Oct 5, 2012 181
-Accenture application helps marketers design better campaigns. Brief article Oct 5, 2012 181
Milking Cow and the Bull. Jawaid, Shaukat Ali Aug 14, 2012 823
The cost of being relationally boring. Hall, Robert Jul 1, 2012 1063
StrongMail Message Studio 7.0 now available. Brief article Jun 6, 2012 128
The market is king: research and scholarship encounter the piracy paradigm. Dames, K. Matthew Jun 1, 2012 1376
Flavored coffee with a cause: Flavor & Fragrance Specialties aims to harness the generosity of flavored-coffee consumers to expand awareness of Grounds For Health and its sustainable health-care programs. Nichols, Jeff Jun 1, 2012 1138
Marketing by magnetic attraction. Kennedy, Dan S. Viewpoint essay May 23, 2012 2429
Offerpop adds two new apps to Facebook marketing suite. Brief article Apr 5, 2012 118
Relational branding: welcoming informing, inviting. Hall, Robert Apr 1, 2012 1008
Do nice guys sell less? Karrk, Jim Mar 19, 2012 691
Boost your business: creative marketing ideas that won't break the bank. Spanos, Litsa Mar 1, 2012 1083
Moves that break the mold. Godin, Seth Column Mar 1, 2012 1004
Biomarketing strategy and tactics 101: part I of III. Dogramatzis, Dimitris Report Jan 1, 2012 7557
Professional photographers: why your business needs to hire them. White, Rindi Jul 1, 2011 1801
Relevance of Ranganathan's laws of library science in library marketing. Bhatt, R.K. Report Jul 1, 2011 3391
New web-enabled version of Market Data Manager solution released by MDSL. Brief article May 17, 2011 143
Neolane announces new social marketing capabilities. Brief article Mar 30, 2011 154
Integrated management of marketing risk and efficiency/Integruotas marketingo rizikos ir efektyvumo valdymas. Rutkauskas, Aleksandras Vytautas; Ginevicius, Adomas Report Mar 1, 2011 5299
Lithium, jive lead community platform growth; more than half of $500-million-a-year companies have in place or are developing such programs, according to Forrester Wave. Martinez, Juan Feb 1, 2011 504
Offerings updated on regular basis. Brief article Jan 10, 2011 276
Standards MAP: ITC's new market analysis tool: ITC's new web-based interactive market analysis tool, Standards Map, allows users to review and compare standards and their requirements through user-friendly online navigation and searching. Von Hagen, Oliver Jan 1, 2011 980
Prototype development of a marketing research tool for interactive product placement advertisements. Bonometti, Robert J. Dec 22, 2010 7779
Marketing strategy process: quantitative analysis of the customers' satisfaction/Marketingo strategijos procesas: vartotoju pasitenkinimo kiekybine analize. Dudzeviciute, Gitana; Peleckiene, Valentina Report Dec 1, 2010 4293
Jive extends marketing platform. Brief article Nov 1, 2010 168
Marketing how-to: one of the many problems gunsmiths face is getting the word out to the broken gun crowd there is a competent gunsmith in the area. How best to do this depends on a great many factors. Hunt, Arthur J., Sr. Oct 1, 2010 1677
Fan Appz releases Facebook marketing application. Brief article Sep 14, 2010 157
Fan Appz releases Facebook marketing application. Brief article Sep 14, 2010 159
Gaining insight: using the UK as an example, Andrew Forman, from Insight Research Group, discusses how companies can provide effective marketing strategies for their product portfolio in the increasingly fragmented, policy driven and pressurized marketplaces that their clients compete in. Forman, Andrew Report Sep 1, 2010 1668
A failure to communicate? Industry professionals think not. Stanley, Michael K. Aug 23, 2010 492
Capitalizing on change: changes in marketing, including the joining of consumer's conversations through nontraditional media and personalized social media initiatives, can increase pharmaceutical, biopharmaceutical and life science companies' bottom-line. Yesterday's advertising and marketing methods do not work with consumers in today's economy. Salsburg, Greg Report Jul 1, 2010 937
Good promotional practices: how regulatory, marketing and sales can unite to improve content dissemination. Shaffer, Maureen A. Jul 1, 2010 522
Lunch pail lead generation: executing best practices: lead generation doesn't have to be complex or over-complicated. McNabb, Nate Jul 1, 2010 1483
Claim your name: increase your Web presence. Jun 1, 2010 363
LMA eLearning Classroom: coaching and networking for legal professionals. Jun 1, 2010 357
When in Rome ... to successfully launch a speech system in Italy--or any other part of Europe--translations should be done at the local level. Klie, Leonard May 1, 2010 2990
Convening critical conversations. Darling, Nathan Conference notes Apr 1, 2010 478
Turning the business model in your law firm inside out: focus on effective Internal Marketing. Lowell, William E. Apr 1, 2010 1403
24th Annual LMA conference: #LMA10 - a senior marketer's perspective. Jalil, Monica Phillips Apr 1, 2010 1784
Members find Pathways to success at the LMA Annual Conference. Wojtalewicz, Theresa R. Conference notes Apr 1, 2010 1105
You are what you sell: branding the way to composition's better future. Rhodes, Keith Mar 22, 2010 8446
The Capital Chapter knows what lawyers need. Downey, Marguerite Mar 1, 2010 431
Senior Marketer Roundtables. Kuntz, Liz Mar 1, 2010 388
LMA introduces its Core Competencies. Smith, Amy K.; McMullan, Thompson Mar 1, 2010 1931
Q&A: savvy solutions. Robinson, Tennille M. Brief article Mar 1, 2010 267
5 pitfalls to avoid. Hart, Jane Feb 1, 2010 728
About face: how "broadcast ready" is your team, your firm or your face? Roe, Jessica Feb 1, 2010 1292
Keeping it real: African American-owned companies look to change the face (and space) of virtual reality. Donaldson, Sonya A. Feb 1, 2010 894
Your chatter matters: in the third article from the CIBA Vision Academy For Eyecare Excellence, 'Best Practice 10' business campaign, optometrist David Brett-Williams (pictured) explores how to maximise opportunities for communication to make better use of your existing patient base. Brett-Williams, David Jan 15, 2010 1468
Marketing makeover: P&A coin stays steady but spending spins in new directions. McClintock, Pamela Jan 4, 2010 2003
Deciphering the New Marketing Rules. Scott, David Meerman Jan 1, 2010 2002
Law firm marketing: from where to eternity. Durham, James A. Jan 1, 2010 1531
Optimizing bylined articles for business development: steps for using social media to generate inquires. Freedman, David M. Jan 1, 2010 1581
Model analysis of marketing management in the context of Romanian energy contracts. Despa, Radu; Folcut, Ovidiu; Nedelescu, Dumitru Mihai Report Jan 1, 2010 1701
Market structure and insurers performance in the Croatian and B&H insurance market. Pervan, Maja Report Jan 1, 2010 1955
Brief 'Beach' party: marketing miscues hurt plays ... Rooney, David; Cox, Gordon Nov 9, 2009 942
... But they weren't the only factor. Rooney, David Nov 9, 2009 448
The question: our firm is making a big push to bring in more lateral partners with big books of business, but they haven't involved the marketing department much in the process. How can I convince our management to get us involved? Nov 1, 2009 678
Dimensions of culture and marketing. Asser, Maarten Nijhoff Oct 1, 2009 1261
The new multi-polar world--what it means for law firm marketing. Dance, E. Leigh Oct 1, 2009 1142
Differentiate your firm with benefit-focused marketing. Cravatts, Richard L. Oct 1, 2009 1094
Knockout branding techniques: former champ turned multi-venture entrepreneur hits the right target. Armstrong, Bridget N. Interview Oct 1, 2009 418
Unproven strategies become more prevalent. Aug 1, 2009 352
Reverse-marketing system capitalizes on latest HECM changes. Aug 1, 2009 287
Direct Marketing Tools in Latest DTI AudienceReach. Brief article Jul 16, 2009 265
Listless lists and list-testing tight? Guidelines for newsletter marketers. Goss, Fred Jul 9, 2009 870
Selling your business. Borkowski, Mark Jul 1, 2009 1031
Why content matters on your Web site. Groner, Jonathan; Lindley, Liz Jul 1, 2009 1279
Protecting the house of Under Armour. Kraft, Patrick; Lee, Jason W. Case study Jun 1, 2009 3820
AccessVia's partner Pierhouse provides solutions for Mothercare. Brief article May 14, 2009 147
Will pickups pick up? Sluggish sales of completed films could continue, but prebuys might rev up the marketplace. Swart, Sharon May 11, 2009 397
Coin rolls down new roads: P&A finance is in high demand, but deals so far are scarce. Kaufman, Anthony May 11, 2009 687
NovaCast Foundry Solutions AB. Company overview May 1, 2009 358
D.C. conference: a monumental success. Downey, Marguerite G. Conference notes May 1, 2009 345
The right conference at the right time. Eliadis, Gina May 1, 2009 978
Senior marketers gain capital ideas. Downey, Marguerite G. Conference notes May 1, 2009 1003
Digitally distinguishing yourself in a downturn. Kaplan, Ari L. May 1, 2009 1180
International Card Establishment Inc reports availability of new text-message marketing solution. Brief article Apr 8, 2009 110
Theaters test rock-it launches; B'way woos auds with new marketing ideas ... Cox, Gordon Apr 6, 2009 561
Device makers set ad principles. Anderson, Jane Brief article Apr 1, 2009 119
How to create a real Web 2.0 marketing mix. Eckart, Adam N. Apr 1, 2009 591
MarDentity. Jones, Luke Brief article Mar 9, 2009 201
Even smaller banks can compete by showing customers that they 'know them'. Mar 1, 2009 829
Ask the authorities--March 2009. Mar 1, 2009 797
Sponsorships: your rights to realizing a profit. Hattenbach, Ellen Feb 1, 2009 1612
10 Tips on achieving marketing professionalism: what you need to know to earn respect from legal professionals. Mariam, Tom Feb 1, 2009 701
Lyris Inc's Lyris HQ marketing suite chosen by IndustryWizards.com. Brief article Jan 22, 2009 167
What to know for 2009. Karrh, Jim Jan 5, 2009 672
Marketing your practice in a recession. Fishman, Ross Jan 1, 2009 1202
Marketing communications in the twenty-first century. Salgovicova, Jarmila; Prajova, Vanesa Report Jan 1, 2009 1472
Potential value of data mining for customer relationship marketing in the banking industry. Ogwueleka, Francisca Nonyelum Report Jan 1, 2009 2456
Tag lines that stick: here's how to create an effective brand summation line. How long should it be? Is it the same as your brand positioning? How often do you need to refresh it? Mathes, John Dec 1, 2008 1469
It all ads up: search engines offer an inexpensive Internet marketing tool. Calypso, Anthony Dec 1, 2008 669
In a league of her own: Winfrey looks to work magic in shaky environment. Flaherty, Mike Nov 24, 2008 886
CDMA develops new ways to help members compete. Nov 24, 2008 482
We deserve better! If other departments do not appreciate you as much they should, you can take specific steps to enhance their perception of the worth of marketing. Marlin, Brenda Nov 1, 2008 1447
How to commit blunders: some of the old adages and beliefs about smart marketing are no longer valid. Continue these outdated practices only if you plan to fail! Thamara, Thomas Nov 1, 2008 1383
Ask the authorities. Nov 1, 2008 663
Hoyt changes title and company names. Oct 1, 2008 237
United we stand. Tsai, Jessica Interview Oct 1, 2008 779
Yahoo Unveils Vital New Platform for Newspaper Partners. Saba, Jennifer Sep 24, 2008 512
Neuromarketing and consumer free will. Wilson, R. Mark; Gaines, Jeannie; Hill, Ronald Paul Sep 22, 2008 8617
Logistics leverage. Bowersox, Donald J.; Mentzer, John T.; Speh, Thomas W. Report Sep 22, 2008 4942
Link Baiting Service introduced by SubmitEdge. Brief article Aug 22, 2008 195
Budgeting for beginners. Seaward, Elaine Aug 1, 2008 1210
Relationship marketing at law firms: four best practices. Swan, Wilbur Aug 1, 2008 1234
Anticipating and managing the challenges of biotechnology marketing. Rajamaki, Heidi Report Jul 1, 2008 3571
Connecting product innovation management and marketing. Pitt, Leyland; McCarthy, Ian Editorial Jul 1, 2008 1828
The O-T.C gold standard. Brief article Jun 30, 2008 288
BannerMailer launched by Cenicola-Helvin Enterprises. Brief article May 21, 2008 149
BannerMailer launched by Cenicola-Helvin Enterprises. Brief article May 21, 2008 158
Expand your horizons: niche marketing success stories. Caragher, Jean Marie Apr 1, 2008 2562
Rebrand new lateral partners to win clients, attract more talent and keep a seat at the executive table. Hellerman, John Apr 1, 2008 1242
Leading the green trend. Stickel, Amy I. Apr 1, 2008 504
The moral argument for sustainability & green practices. Gray-Grant, Heather Apr 1, 2008 993
The skills and attributes you need in your toolbox. Smuts, Jennifer; Usellis, Mark Apr 1, 2008 643
How Publishers Can Find Your 'Niche'. Campagna, Jerry Mar 22, 2008 749
The Chief Marketing Officer's Dilemma; Companies change CMOs at the drop of a hat. Are they the victims of high expectations? Or are their employers failing to recognize what really drives the health of their brands? McEwen, William J. Mar 13, 2008 1221
Quality, Green Cred Rank High with Consumers, but Economy Looms. Brief article Mar 7, 2008 271
Harness the power of cause marketing. Brief article Mar 1, 2008 278
Nontraditional radio a "prime mover" for most integrated campaigns. Brief article Mar 1, 2008 99
Marketing of library and information services and products in university libraries: a case study of Goa University Library. Madhusudhan, M. Mar 1, 2008 3284
Entering Project Pitch Phase 2. Feb 1, 2008 349
MediaSpan Posts Record Ad System Installations in 2007. Brief article Feb 1, 2008 144
Your strategy for 2008. Karrh, Jim Column Jan 21, 2008 676
CAMA Quebec names its agri-marketer of the year. Jan 1, 2008 484
Canada's 2007 best of show. Clarke, Debra Jan 1, 2008 756
New capabilities from Percussion. Brief article Jan 1, 2008 119
Health and hope: the Life and Mission Agency examines the health of the church. MacLachlan, Amy Jan 1, 2008 823
Marketing communication: what does it mean to small business? Bell, Joseph R.; Hendon, John R.; Parker, Richard D. Jan 1, 2008 5913
Miscellaneous marketing notes, advice and observations. Goss, Fred Dec 24, 2007 560
Solving the problem of promoting distance library services. Wyss, Paul Alan Dec 1, 2007 3520
Managing your parts inventory for maximum profits: with the proliferation of gun-parts magazines, catalog retailers, and gun-accessory websites, your profitability depends more than ever on an intelligent control over your parts inventory. Hunt, Arthur J., Sr. Nov 1, 2007 2311
Packaging your invisible box. Bishop, Bill; Verstraete, Curtis Oct 29, 2007 1460
Talking to the trade: often, small budgets and the lack of staff hamper the effectiveness of a business to business (B2B) marketing team's efforts in generating exposure for their organisations and brands. Working with the trade press will offer a golden opportunity to achieve a flexible scope of goals with limited resources. Subramaniam, Siva; Ng, Marcus Oct 1, 2007 1631
Keys to reaching the new American marketplace. Sonderup, Laura Column Oct 1, 2007 664
Couples therapy: Pusan Promotion Plan's filmmaker-financier matches have created success stories for tyros and auteurs alike. Paquet, Darcy Oct 1, 2007 821
Sight i see: effective marketing is communicated through all the sense--sound, smell, touch as well as taste. Stephens, Jeff Sep 1, 2007 1339
I accomplished my one-year goal in one day. Little, Tina J. Viewpoint essay Aug 17, 2007 576
Hanover firm wins patent for direct-mail tool. Kibbe, Cindy Aug 3, 2007 334
VA suitability more important as boomers age, regulators say. Brady, Matt Jul 2, 2007 535
Yahoo to Announce SmartAds For Online Marketing. Staff, E&P Brief article Jul 2, 2007 234
Bait and switch. Doyle, Mona Brief article Jul 1, 2007 180
Marketing: 7 secrets to Instant Income. Liaw, Tracy Jul 1, 2007 475
The 5 secrets to attracting more affluent clients. Kinney, Derrick Jun 18, 2007 1746
Affinium NetInsight 7.2 now available from Unica. Brief article Jun 15, 2007 139
Xero Mobile to use M20 platform from Sennari. Brief article Jun 12, 2007 117
Law firms slow to advertise: few in Arkansas following national trend toward marketing. Friedman, Mark Jun 4, 2007 1453
Protecting your loyal customer base: protecting a customer base and generating loyalty forms a key part of firm strategy. It is essential to understand this process and take proactive steps to minimise the potential loss of key customers to competitors and seek opportunities to create customer returns. Robinson, Louise; Cahill, Daryll Jun 1, 2007 1234
Get set to make your marketing work: Jackie Jarvis aims to start you thinking about the successful marketing of your business or department. Jarvis, Jackie Jun 1, 2007 906
DWC program helps firm meet marketing challenges. May 25, 2007 445
Email Reaction introduces Email Reaction for salesforce.com's AppExchange. Brief article May 9, 2007 274
The anatomy of a wine label. Walker, Larry May 1, 2007 622
Hints & tips: Jackie Jarvis provides some tips on successful marketing. Jarvis, Jackie Column May 1, 2007 548
Category management takes step forward, becomes CMAR. Apr 16, 2007 741
Marketing in the public sector: the final frontier: government agencies can use the four Ps--product, price, place, and promotion--and other marketing techniques to transform their communication with the public and improve their performance. Kotler, Philip; Lee, Nancy R. Mar 22, 2007 2766
Strategies and solutions for customer analytics. Mar 1, 2007 1031
Boston Stock Exchange implements Kaskad's Korrelera system. Brief article Feb 23, 2007 152
How to make video part of your marketing strategy. Cox, Katherine P. Feb 16, 2007 816
Coordinates of the marketing activity in the Romanian small and medium enterprises. Bacali, Laura; Cordos, Roxana Carmen Report Jan 1, 2007 1446
A new marketing channel management strategy based on frequent subtree mining. Wang, Daoping; Gao, Peng Report Jan 1, 2007 3171
Marketing strategies for clinical trial recruitment and patient retention: behind every new medicine are the volunteers who take part in clinical research studies; however, the number of people who participate in clinical trials is quite small. This article details how product managers can help to build clinical trial awareness. Avitabile, David Dec 1, 2006 1971
Six principles for winning the sales growth challenge: advertising still has its place in a marketer's quiver, but four walls and neighborhood marketing techniques are waxing while the once-central importance of mass-media is waning. Feltenstein, Tom Dec 1, 2006 2023
Marketing methods. Manning, Sara Brief article Dec 1, 2006 310
Polarization recasts market. Meyer, Scot Nov 13, 2006 411
What's price got to do with it? Steidtman, Carl Nov 1, 2006 749
AlCiS Health Inc. Oct 30, 2006 554
Breaking away: this marketing vet says supermarket execs need to look outside the industry for new ideas on creating messages and measuring their effectiveness. McTaggart, Jenny Oct 15, 2006 2151
Who really "Moves the Needle?" How to focus resources on the most important payer accounts. Lanzone, Tony Oct 1, 2006 1745
New slice on marketing. Schley, Stewart Column Sep 1, 2006 764
Managing prospective franchisee leads: technology can be used to manage contacts, build relationships and get results. Baron, Paul B. Aug 1, 2006 2163
Logos a-gogo: the private sector's involvement in sport, the arts, charities and even community projects is increasing apace, writes Camilla Berens. But how can companies ensure that they achieve an acceptable return on their sponsorship deals? Berens, Camilla Jul 1, 2006 2286
A thousand words will betray consumer trust: overcommunication and spin can have the opposite of a marketer's intended effect. Sebor, Jessica Jul 1, 2006 547
Microsoft selects WebTrends On Demand web analytics solution. Brief article Jun 6, 2006 172
E&P Technical: On The Supply Side >>. Jun 1, 2006 844
The do's and don'ts of marketing: marketers fall into many traps in the quest for understanding their customers. Kitzmiller, Greg Jun 1, 2006 1026
Winning in a multicultural market: rapidly changing demographics bring opportunities. But are companies adapting fast enough to serve emerging markets? Pellet, Jennifer Jun 1, 2006 1832
Do what your competitors cannot: customer-origination strategies. Skari, Lars May 1, 2006 1024
Precision selling. (Sales and Marketing Insights from Purdue University. Downey, W. David May 1, 2006 697
Integrated marketing: the new "traditional" advertising? Green, Mark May 1, 2006 820
What clients are expecting from their agencies. Kelley, Daniel May 1, 2006 2090
Good neighbor: the most effective marketing message is local, and new in-store technology is making that efficient, too. Tortola, Jane Olszeski Apr 1, 2006 923
Comprehensive brand integration, franchising's secret to marketing success. Bauer, Rhonda Apr 1, 2006 1944
Boards must measure marketing effectiveness: it is surprising how many boards don't regularly see even the most basic marketing data. Do you know what the top three or four success metrics are for your company's marketing initiatives? Quelch, John; McGovern, Gail Mar 22, 2006 2532
Solvency, capital allocation, and fair rate of return in insurance. Sherris, Michael Mar 1, 2006 10230
Building great customer experiences from the inside out. Kruger, Jennifer Barr Interview Feb 1, 2006 977
A visit to the wizard ... Akridge, Jay Jan 1, 2006 818
Embedded ads can push ethical line. Boulger, Matt Jan 1, 2006 760
Selling EAPs to small businesses: EAP providers that take time to understand the challenges facing small businesses and position their services as solutions can break new ground in a market segment that lacks resources to address human capital issues. Holloway, Fred Jan 1, 2006 1850
Preparing a marketing plan. Jan 1, 2006 1484
Focus on the brand. Rennick, Dick Dec 1, 2005 366
Marketing and information technology come together: technology now impacts almost every facet of marketing. Franchise systems need to have a process in place that allows these disciplines to work effectively together so they can strength the brand and achieve the goals of the system, franchisees and customers. Hafley, Kimberly Dec 1, 2005 1945
Can IMC make channels come alive? Woodard, Bob Editorial Dec 1, 2005 430
GETTING IN ON THE GROUND FLOOR. Beatty, Gerry Nov 21, 2005 654
ECRM joins forces with ACNielsen. Brief Article Nov 21, 2005 225
As times change, so does what is convenient. Woldt, Jeffrey Nov 21, 2005 712
Category management roundtable 2005. Nov 21, 2005 2755
Category managers have to be able to do it all. Nov 21, 2005 602
Bausch & Lomb. Advertisement Nov 21, 2005 892
Dovetailing with the ethnic market. Nov 14, 2005 239
Pricing at the point of sale: are lenders leaving loans on the table because of limitations in their front-end origination systems? Here's an argument for putting a pricing engine at the point of sale. Ehring, Dain Nov 1, 2005 3079
In-house photographer, artists provide myriad advantages. Brief Article Oct 24, 2005 202
Marketing to your employees. Kirk, Ronald Oct 1, 2005 650
Preparing a marketing plan. Oct 1, 2005 1324
Preparing a marketing plan. Oct 1, 2005 1332
Marketing for the small business. Oct 1, 2005 1503
Market Microstructure meeting. Brief article Sep 22, 2005 197
RETAIL PANELISTS AGREE THAT PRODUCTS, SERVICE REMAIN AT THE ART OF THE MATTER. Meyer, Nancy Panel Discussion Aug 15, 2005 610
Turn the lazy days of summer into your most profitable time. Weltman, Barbara Brief Article Aug 3, 2005 319
'Hang around team will make acquisition work'. Jul 25, 2005 1132
There's nothing but straight talk at Brooks Eckerd. Brief Article Jul 25, 2005 271
You've always been there ... Schuermann, Bill Brief Article Jul 1, 2005 233
Use creative design to build brand equity. Jul 1, 2005 619
An uncertain diagnosis: research used to criticize drug marketing also supports the claim that marketing benefits patients. Rubin, Paul H. Jun 22, 2005 4743
WebTrends survey reveals businesses are not confident in measuring web marketing. Brief Article Jun 10, 2005 190
It's never easy. Marlin, Brenda Brief Article Jun 1, 2005 327
Cities reach out to 'niche' visitors. May 9, 2005 313
'We know we can't stick with an old formula. May 2, 2005 468
It's time to give research more respect. Nieuwstraten, Dave May 1, 2005 604
Use marketing: as your competitive edge. Brown, Rachel May 1, 2005 2107
Measuring marketing. Jude, Jane May 1, 2005 1342
Advertising your unique selling proposition. Kutcher, Kevin May 1, 2005 1668
Optimizing ROI of time-to-market practices: here's a model created to measure usage, cost and cost-effectiveness of TTM practices at HP's Personal Workstation Lab. Katz, Susan M.; Casey, Robert; Aiman-Smith, Lynda May 1, 2005 6031
Chief Promise Maker: life as a 'temp'. Hall, Robert Apr 1, 2005 835
All together when? Five principles to help you decide if your marketing and communication staffs are more effective when united, divided, or a little of both. Taylor, Karla Mar 1, 2005 3160
Helping members shine overseas. Pina, Michael Mar 1, 2005 473
Concerto announces availability of two Enterprise Suite components. Brief Article Mar 1, 2005 215
Identity crisis: independent agents must make their brands known to grow their businesses. Bowers, Barbara Feb 1, 2005 2429
Hedonic price indexes for digital cameras. Manninen, Kari Feb 1, 2005 2643
Meet your most expensive salesperson. Raphel, Murray Feb 1, 2005 1350
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