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Marketing for a cause.

NEW YORK CITY: Now you can buy a ticket to a New York show--and donate to charity at the same time. Jordan Roth, vice president of Jujamcyn Theaters, has announced the launch of, a new site that doubles as a ticketing program and fundraising mechanism. Site visitors who purchase discounted tickets to Broadway and Off-Broadway shows can simultaneously give 5 percent of their ticket price directly to the not-for-profit organization of their choice. So far, more than 150 nonprofit groups have joined, among them Gay Men's Health Crisis, Dress for Success, Broadway Cares/Equity Fights AIDS, God's Love We Deliver, Central Park Conservancy, People for the American Way, Habitat for Humanity, Dance Theatre of Harlem and local chapters of the Susan G. Komen Breast Cancer Foundation.

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Title Annotation:NEWS IN BRIEF; Jujamcyn Theaters launch a fundraising website
Publication:American Theatre
Article Type:Brief article
Geographic Code:1U2NY
Date:Feb 1, 2008
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