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Marketing efforts focus on the communities stores serve.

SAN FRANCISCO -- Health Mart's Local Marketing Support program, launched last year, is designed to help franchise owners market their store to their community. The program helps owners attract new patients and retain customers to help grow revenue.

It includes the Marketing Hub, which replaces the Marketing Tool Kit and provides stores with a variety of promotional resources. Owners can purchase a timesaving integrated campaign or select their own tactics from a catalog of more than 100 traditional, digital and social media marketing tools. The consumer-tested tools include promotions, e-mail templates, social media content, and "do it for me" television, radio, community outreach and public relations.

Owners can also use flexible matching funds for any tactic or campaign on the hub (except store decor and promotional items). To simplify the ordering process, the funds are immediately applied when eligible items are ordered.

Local Health Mart marketing coordinators are available by phone or e-mail to help owners utilize hub resources efficiently and to support the execution of campaigns.

A major health and well ness program for 2014 is the Health Mart Healthy Living Tour, which aims to help identify people at risk for a variety of conditions that can be better managed with the help of a pharmacist. The nationwide tour features a mobile screening vehicle that visits more than 130 communities, to provide health education and free screenings for diabetes, high cholesterol, high blood pressure and obesity. Tour attendees are encouraged to engage with their local Health Mart pharmacists on health care topics and partner for better health.

While on tour, Health Mart will also award 10 pharmacists the Health Mart Community Care Excellence Award for exemplary care and services that add measurable value to patients' health care and community wellness.

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Title Annotation:State of the Industry: the Chains
Publication:Chain Drug Review
Date:Apr 28, 2014
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