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Articles from Marketing and Selling the Travel Product, 2nd ed. (January 1, 2000)

1-15 out of 15 article(s)
Title Author Type Words
Appendix A: Commonly used abbreviations. Appendix 423
Appendix B: Travel associations and organizations. Directory 1388
Chapter 1 Understanding marketing and sales. 8234
Chapter 10 Setting up the sale. 8842
Chapter 11 Using personal selling techniques. (PART TWO Selling the travel product. 9686
Chapter 12 Satisfying the customer. 9927
Chapter 2 Analyzing the travel product. 5724
Chapter 3 Selecting target markets. 9681
Chapter 4 Positioning the product. 9000
Chapter 5 Creating marketing strategies. 11609
Chapter 6 Implementing the marketing plan. 8835
Chapter 7 Understanding the traveler's needs. 6568
Chapter 8 Identifying the seller. Brief article 9742
Chapter 9 Evaluating the travel product. 8041
Glossary of key terms. Glossary 2878

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