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Marketing Your Consulting and Professional Services, 2d ed.

Marketing Your Consulting and Professional Services

by Richard A. Connor, Jr. and Jeffrey P. Davidson, John Wiley & Sons, 1 Wiley Drive, Somerset, NJ

This second edition, hard-bound book is a how-to manual providing step-by-step instruction on how to market your consulting services. It includes a guide to creating and implementing a personal marketing plan and features expanded treatment of "client-centered marketing" techniques introduced in the first edition. This 256-page guide was also updated and expanded to include comprehensive information on computer-based consulting, using the media in marketing and promotion, women in consulting and international consulting.
COPYRIGHT 1990 National Society of Public Accountants
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990 Gale, Cengage Learning. All rights reserved.

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Publication:The National Public Accountant
Article Type:Book Review
Date:Nov 1, 1990
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