Marketing & PR: Top Banana gets over the Aseriti message.
Part of FTSE 100 company Severn Trent plc and previously called Severn Trent Systems, Aseriti launched its new brand to customers and prospects in October 2002 after initially introducing it internally to staff.
Amanda Hiatt, Marketing and Communications Manager of Aseriti, explained: 'To succeed in a highly competitive environment and move into new markets we needed to evolve our Severn Trent heritage into a new and exciting organisation, but without losing any of our traditional values. 'To achieve this we created the Aseriti brand.
'Top Banana helped us with the internal launch event.
A new internal event is being planned for 2003 to update employees on the progress and sustain the commitment.
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|Publication:||The Birmingham Post (England)|
|Date:||Mar 31, 2003|
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