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Market track analysis: hair care.

Caption: Hair Care Share of 52 Week Promotional Support by Week (Circulars)

Hair Care Ad Counts
at Key Retailers (Circulars)

Retailer              Ad Share   Ad Count

Publix                  8.2%       1311
Rite-Aid                8.1%       1302
CVS                     8.0%       1287
Walgreens               5.6%       889
Giant-Carlisle          4.1%       663
Stop & Shop             4.1%       663
Giant-Landover          4.1%       657
Giant Eagle             3.3%       528
Marlins Food Store      3.2%       517
Target                  2.9%       466

Hair Care Share of Hair Care Promotions (Circulars)

Shampoos                  45.3%
Conditioners              27.7%
Hair Styling              10.9%
Hair Color                9.6%
Hair Notion/Accessories   2.0%
Hair Care - Other         4.4%

Note: Table made from pie chart.

Top Promoted Hair Care Brands (Circulars)

Pantene            10.9%
Tresemme           10.3%
L'Oreal            9.9%
Gamier             9.9%
Clairol            9.0%
Suave              8.2%
Dove               6.6%
Head & Shoulders   4.7%
Aussie             3.4%
Ogx                3.4%

Note: Table made from bar graph.

Top Promoted Hair Care Suppliers (Circulars)

Unilever              29.0%
Procter & Gamble      26.6%
Loreal USA            10.0%
Gamier LLC            9.9%
Vogue International   4.2%
Coty                  2.5%
High Ridge Brands     2.3%
Henkel                1.5%
Kao Brands Co         1.4%
Revlon                1.2%

Note: Table made from bar graph.

Top 5 Brands by Share of
Hair Care Promotions (Email)

Suave                8.8%
Head & Shoulders     7.3%
Tresemme             5.6%
Pantene              5.3%
Gamier Fructis       4.6%

Note: Table made from bar graph.

Top 5 Offer Types by Share of
Hair Care Promotions (Circulars)

Buy/Get                       26.0%
Calculated Reg Price In       9.1%
Ad Manufacturer Coupon        3.8%
In Ad Retailer Coupon         3.2%
$Off                          2.9%

* U.S. retailers and representative markets for
the 52 weeks ending August 26, 2017.

Source: Market Track

Note: Table made from bar graph.
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Title Annotation:BEAUTY CARE REPORT: HAIR CARE
Publication:Chain Drug Review
Date:Sep 25, 2017
Words:291
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