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Browse Market positioning topic


1-58 out of 58 article(s)
Title Author Type Date Words
Product Positioning as a Moderator for Halal Cosmetic Purchase Intention. Khalid, Nor Rahimy; Wel, Che Aniza Che; Mokhtaruddin, Suraya Akmar Jan 1, 2021 6331
Sport Brand Positioning Strategies and Position-Congruity on Financial Performance. Lee, J. Lucy; Won, June; Farr, Donald G. Report Jun 1, 2020 7740
Recce Pharmaceuticals Releases White Paper Providing Data and Market Positioning of its Synthetic Polymer Antibiotics. Oct 23, 2019 493
Global Janus Kinase (JAK) Inhibitors Market Report 2019-2023 with Market Positioning of Key Vendors. Report Aug 22, 2019 787
Global Organic Light-Emitting Diode (OLED) Market 2019-2023 with Market Positioning of Vendors - BOE Technology, Japan Display, LG, Samsung, Tianma Micro-Electronics. Jul 26, 2019 822
Exploring Emotional and Functional Positioning Strategies--A Case Study of Multi-National Brands Operating in Pakistan. Billah, Usamah Iyyaz; Khan, Mubbsher Munawar Business case study Jul 1, 2018 4072
The Mediating Role of Product Positioning Quality and Product Attractiveness Advantage. Husen, Syamsier Author abstract Jul 1, 2017 3681
The COO effect in the international brand positioning strategy. Volles, Barbara Kobuszewski; Hoeltgebaum, Marianne; da Silva, Halissa Odebrecht; Ghannad, Navid Report Sep 1, 2016 7365
Mood affects consumer inferences of marketers' scarcity claim as a sales tactic. Lee, Seung Yun; Oh, Sangdo; Jung, Sunho Report Aug 1, 2016 3912
Regional identity can add value to agricultural products. Christensen, Bradley C.; Kenney, Martin; Patton, Donald Report Apr 1, 2015 5389
The revolving door. Zheng, Wentong Feb 1, 2015 21634
A case study of Audi's brand repositioning in China. Zheng, Lu Case study Jul 1, 2013 7299
Conveying system revolutionises product positioning. Jul 1, 2013 342
New Case Study Validates Mediplus Advanced Wound Care Product Positioning and Clinical Usage. May 31, 2013 607
School principals' unethical marketing practices in Taiwan. Ho, Hsuan-Fu Report Apr 1, 2013 3316
How Coffee Went Global. Oct 30, 2012 943
Responsive and proactive market orientation and innovation success under market and technological turbulence. Bodlaj, Mateja; Coenders, Germa; Zabkar, Vesna Report Sep 1, 2012 10491
A model for positioning arts festivals in South Africa. van Zyl, Cina Report Nov 1, 2011 7068
ANALYST INTERVIEW: New Market Positioning for Computer Hardware Companies - Ananda Baruah - Brean Murray, Carret & Co., LLC. Mar 6, 2011 116
Running with the ball: 4 years in, CAA finds its footing in sports arena. Siegel, Tatiana; Kroll, Justin Jul 26, 2010 1513
What markets are right for hard-news and digest letters? Mar 15, 2010 981
Locally processed roasted-maize-based weaning foods fortified with legumes: factors affecting their availability and competitiveness in Accra, Ghana. Nagai, T.; Staatz, J.M.; Bernsten, R.H.; Sakyi-Dawson, E.O.; Annor, G.A. Report Dec 1, 2009 6850
Magic that endures: tips on how to maintain and reinforce your brand without spending big dollars. Loughhead, Bob Oct 1, 2009 2407
Seven signs the market is hardening. Stasi, Rick Brief article Jun 1, 2009 310
The role of involvement in sports and sport spectatorship in sponsor's brand use: the case of mountain dew and action sports sponsorship. Bennett, Gregg; Ferreira, Mauricio; Lee, Jaedeock; Polite, Fritz Report Mar 1, 2009 7403
To catch a tiger or let him go: the match-up effect and athlete endorsers for sport and non-sport brands. Koernig, Stephen K.; Boyd, Thomas C. Report Mar 1, 2009 9121
Who knows Bobby Mo? Using intercollegiate athletics to build a university brand. Clark, John S.; Apostolopoulou, Artemisia; Branvold, Scott; Synowka, David Report Mar 1, 2009 5304
Keeping your home investment safe: take steps to minimize the impact of market conditions. Cadorette, Andrew Aug 29, 2008 573
Alagio keeps styling products up to date. Jun 30, 2008 645
Market Performance gauge. Brief article Jun 1, 2008 174
Market performance gauge. Brief article May 1, 2008 171
Landing softly on the far side of chaos: how originators and warehouse lenders are meeting the challenges of a drastically reconfigured marketplace. Street, Stanley M. Apr 1, 2008 2018
Market performance gauge. Brief article Mar 1, 2008 172
Stories about me: 'being local these days is not just being a one-way flow of information.'. Ostendorf, Bill Dec 22, 2007 2172
Strategically reorganizing the newsroom: 'two new content departments--News & Information and Enterprise--focus on producing unique local content for print and online.'. McIntosh, Shawn Dec 22, 2007 1542
In-the-know Rxmen. Brief article Sep 3, 2007 192
Assume your best position and the customers will follow. Gurau, Michael Nov 24, 2006 991
CHANGING SEASONS. Quail, Jennifer Brief article Jun 26, 2006 213
Doing business in or with Haiti. Brief article Apr 1, 2006 7048
Year-end not as bleak: price stability supports investments. Rizo, Adrian Nov 1, 2005 612
Katrina, market conditions affect GreenMan production levels. Brief Article Oct 1, 2005 142
Growth from within: E. Morris Communications Inc. gained market share in a less than stellar environment by turning to existing clients. Sykes, Tanisha A. Jun 1, 2005 2004
Market performance gauge: best-performing states over the last one-year period (through 9/30/04). Brief Article Apr 1, 2005 156
Picking your MVPs: can shopper-specific data make your merchandising programs smarter? For some it already has, by singling out the 'very important customers.'. Shulman, Richard Mar 1, 2005 1862
The suite smell of swag: showbizzers flip for freebies at gift lounges designed to please. Garrett, Diane Feb 21, 2005 998
Market potential of the firm. Popov, Evgeny V. Nov 1, 2004 188
The role of transactional versus relational data in IMC programs: bringing customer data together. Zahay, Debra; Peltier, James; Schultz, Don E.; Griffin, Abbie Mar 1, 2004 9389
Top-selling mass market categories *: for the 52 weeks ended November 2, 2003. Illustration Dec 8, 2003 5015
Successful branding ... without the hot poker. Stout, Sarah Nov 1, 2003 935
Professional presence: what is it and how you can get it? Wilkie, Helen Sep 22, 2003 907
3 European originals: what do Prosciutto di Parma[R], Parmigiano-Reggiano[R] and Comte[R] cheese have in common? Among other things, superb taste and a commitment to centuries-old artisanal traditions. Oct 1, 2002 1745
Building brand awareness at trade shows. Friedmann, Susan A. Dec 1, 2001 1042
Chapter 4 Positioning the product. Jan 1, 2000 9000
Chapter 2 Meeting guest expectations through planning. Jan 1, 2000 22935

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